Loshin, D. (2013). Using information to develop a culture of customer centricity: Customer centricity, analytics, and information utilization. Morgan Kaufmann.
Chicago-Zitierstil (17. Ausg.)Loshin, David. Using Information to Develop a Culture of Customer Centricity: Customer Centricity, Analytics, and Information Utilization. Waltham, MA: Morgan Kaufmann, 2013.
MLA-Zitierstil (9. Ausg.)Loshin, David. Using Information to Develop a Culture of Customer Centricity: Customer Centricity, Analytics, and Information Utilization. Morgan Kaufmann, 2013.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.