Global UX: design and research in a connected world
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Waltham, MA
Morgan Kaufmann
c2012
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes index Protocols exist in the field of user experience, but in light of the challenges faced by globalization, you must now incorporate new methodologies and best practices to analyze, test, design, and evaluate products that take into account a multinational user base. Current UX books and resources don't focus on the unique challenges of creating usable, well-designed products and services in light of varying cultures, technology, and breadth of audience. Challenges you may face on a daily level include: Policies, practices and behavior in multinational organizations; Cross-cultural distributed team issues; Multi-national corporations working across national boundaries and across cultures (both national and corporate); Global standards and national regulations; Accessibility for a global audience, including disabilities; and much more. With Global UX, industry leaders Whitney Quesenbery and Daniel Szuc resolve this issue by offering real world examples of successful UX practice, organized by the authors around specific project objectives, as examples of different ways of working globally. Throughout the book, they provide best practices and lessons learned to help answer common questions and avoid common problems in a multitude of situations. The chapters introduce themes and frameworks of challenges, and then provide related case studies that present how experts solved that problem. This book provides a valuable resource for anyone looking to incorporate new globalized methodologies. *Covers practical user experience best practices for the global environment *Features numerous, global, real-world examples, based on interviews with over 60 UX managers and practitioners from around the world *Contains case studies and vignettes from user research and design projects for multinational companies and small start-ups Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (1 online resource) |
| ISBN: | 9780123785916 012378591X 9780123785923 0123785928 |
Internformat
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| 500 | |a Includes bibliographical references and index | ||
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| 650 | 7 | |a Product design |2 local | |
| 650 | 7 | |a Marketing / Cross-cultural studies |2 local | |
| 650 | 7 | |a New products / Cross-cultural studies |2 local | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Quesenbery, Whitney |
| author_facet | Quesenbery, Whitney |
| author_role | aut |
| author_sort | Quesenbery, Whitney |
| author_variant | w q wq |
| building | Verbundindex |
| bvnumber | BV042314293 |
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| dewey-full | 658.5/752 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.5/752 |
| dewey-search | 658.5/752 |
| dewey-sort | 3658.5 3752 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| isbn | 9780123785916 012378591X 9780123785923 0123785928 |
| language | English |
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| spelling | Quesenbery, Whitney Verfasser aut Global UX design and research in a connected world Whitney Quesenbery, Daniel Szuc Waltham, MA Morgan Kaufmann c2012 1 Online-Ressource (1 online resource) txt rdacontent c rdamedia cr rdacarrier Includes index Protocols exist in the field of user experience, but in light of the challenges faced by globalization, you must now incorporate new methodologies and best practices to analyze, test, design, and evaluate products that take into account a multinational user base. Current UX books and resources don't focus on the unique challenges of creating usable, well-designed products and services in light of varying cultures, technology, and breadth of audience. Challenges you may face on a daily level include: Policies, practices and behavior in multinational organizations; Cross-cultural distributed team issues; Multi-national corporations working across national boundaries and across cultures (both national and corporate); Global standards and national regulations; Accessibility for a global audience, including disabilities; and much more. With Global UX, industry leaders Whitney Quesenbery and Daniel Szuc resolve this issue by offering real world examples of successful UX practice, organized by the authors around specific project objectives, as examples of different ways of working globally. Throughout the book, they provide best practices and lessons learned to help answer common questions and avoid common problems in a multitude of situations. The chapters introduce themes and frameworks of challenges, and then provide related case studies that present how experts solved that problem. This book provides a valuable resource for anyone looking to incorporate new globalized methodologies. *Covers practical user experience best practices for the global environment *Features numerous, global, real-world examples, based on interviews with over 60 UX managers and practitioners from around the world *Contains case studies and vignettes from user research and design projects for multinational companies and small start-ups Includes bibliographical references and index TECHNOLOGY & ENGINEERING / Industrial Design / Product bisacsh Consumers / Research local Product design local Marketing / Cross-cultural studies local New products / Cross-cultural studies local Product design Consumers Research New products Cross-cultural studies Marketing Cross-cultural studies Marketinginstrument (DE-588)4214539-9 gnd rswk-swf Information Engineering (DE-588)4205982-3 gnd rswk-swf Electronic books Information Engineering (DE-588)4205982-3 s Marketinginstrument (DE-588)4214539-9 s 1\p DE-604 Szuc, Daniel Sonstige oth http://www.sciencedirect.com/science/book/9780123785916 Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Quesenbery, Whitney Global UX design and research in a connected world TECHNOLOGY & ENGINEERING / Industrial Design / Product bisacsh Consumers / Research local Product design local Marketing / Cross-cultural studies local New products / Cross-cultural studies local Product design Consumers Research New products Cross-cultural studies Marketing Cross-cultural studies Marketinginstrument (DE-588)4214539-9 gnd Information Engineering (DE-588)4205982-3 gnd |
| subject_GND | (DE-588)4214539-9 (DE-588)4205982-3 |
| title | Global UX design and research in a connected world |
| title_auth | Global UX design and research in a connected world |
| title_exact_search | Global UX design and research in a connected world |
| title_full | Global UX design and research in a connected world Whitney Quesenbery, Daniel Szuc |
| title_fullStr | Global UX design and research in a connected world Whitney Quesenbery, Daniel Szuc |
| title_full_unstemmed | Global UX design and research in a connected world Whitney Quesenbery, Daniel Szuc |
| title_short | Global UX |
| title_sort | global ux design and research in a connected world |
| title_sub | design and research in a connected world |
| topic | TECHNOLOGY & ENGINEERING / Industrial Design / Product bisacsh Consumers / Research local Product design local Marketing / Cross-cultural studies local New products / Cross-cultural studies local Product design Consumers Research New products Cross-cultural studies Marketing Cross-cultural studies Marketinginstrument (DE-588)4214539-9 gnd Information Engineering (DE-588)4205982-3 gnd |
| topic_facet | TECHNOLOGY & ENGINEERING / Industrial Design / Product Consumers / Research Product design Marketing / Cross-cultural studies New products / Cross-cultural studies Consumers Research New products Cross-cultural studies Marketing Cross-cultural studies Marketinginstrument Information Engineering |
| url | http://www.sciencedirect.com/science/book/9780123785916 |
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