Probabilistic methods for financial and marketing informatics - Neapolitan, Richard E. (Morgan Kaufmann Publishers, 2007)
Bayesian Networks are a form of probabilistic graphical models and they are used for modeling knowledge in many application areas, from medicine to image processing. They are particularly useful for business applications, ans * Unique coverage of probabilistic reasoning topics applied to business problems, including marketing, banking, operations management, and finance. * Shares insights about when and why probabilistic methods can and cannot be used effectively; * Complete review of Bayesian networks and probabilistic methods for those IT professionals new to informatics
Includes bibliographical references (p. 397-408) and index