Sensory evaluation practices:
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Bibliographic Details
Main Author: Stone, Herbert (Author)
Format: Electronic eBook
Language:English
Published: Amsterdam Elsevier/Academic Press 2012
Edition:4th ed
Series:Food science and technology international series
Subjects:
Online Access:Volltext
Item Description:Includes bibliographical references (p. 407-424) and index
Understanding "what" consumers want and "why" are two of the most significant hurdles faced by any business creating products for consumers. Properly conducted sensory research experiments can provide answers to these questions and more. Sensory evaluation provides strategic information at various stages in the product lifecycle including the front end of innovation, new product development, product optimization, marketplace audits, and quality control among others. Sensory research can help identify issues that contribute to a product's success (or failure). This fourth edition draws on the author's practical experience in partnering with business associates in marketing and development teams to bring creativity and innovation to consumer driven product development in today's global business environment. The field of sensory science continues to grow and is now recognized as a strategic source of information for many Fortune 500 companies
Physical Description:1 Online-Ressource (x, 438 p.)
ISBN:9780123820860
0123820863
9780123820877
0123820871

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