Success in innovation improving the odds by understanding the factors for unsuccess - Verloop, Jan (Elsevier Science, 2013)
This book is for professionals involved in innovation, such as techno-starters, venture capitalists, entrepreneurs, university lecturers and graduate students. Laymen may read it out of interest in the topic and should be able to get a good general understanding, but may not appreciate the more complex issues. Provides guidelines for assessing innovative ideasIncludes methods for valuing innovationDiscusses the danger points in the innovation processExplains the planning and development processesIncludes innovation modelsDiscus