CRM: redefining customer relationship management
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Amsterdam
Digital Press
c2002
|
| Subjects: | |
| Online Access: | FAW01 Volltext |
| Item Description: | In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizations do business. At a technology level, CRM is increasingly about conjoined best-of-breed applications delivered via portal technologies. At a business level, it is beginning to invade traditional territories occupied by brand management or customer support. Peel shows companies how to make the shift to the new paradigm. Defines the nature of new CRM niche solutions Provides entirely new types of functionality that mesh seamlessly Describes solutions focused solely on the needs of the customer Includes bibliographical references (p. 187-200) and index |
| Physical Description: | 1 Online-Ressource (xvii, 217 p.) |
| ISBN: | 0080503446 155558263X 9780080503448 9781555582630 |
Staff View
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| 500 | |a Includes bibliographical references (p. 187-200) and index | ||
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| id | DE-604.BV042307555 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:17:56Z |
| institution | BVB |
| isbn | 0080503446 155558263X 9780080503448 9781555582630 |
| language | English |
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| physical | 1 Online-Ressource (xvii, 217 p.) |
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| publisher | Digital Press |
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| spelling | Peel, Jeffrey Verfasser aut CRM redefining customer relationship management Jeffrey Peel Amsterdam Digital Press c2002 1 Online-Ressource (xvii, 217 p.) txt rdacontent c rdamedia cr rdacarrier In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizations do business. At a technology level, CRM is increasingly about conjoined best-of-breed applications delivered via portal technologies. At a business level, it is beginning to invade traditional territories occupied by brand management or customer support. Peel shows companies how to make the shift to the new paradigm. Defines the nature of new CRM niche solutions Provides entirely new types of functionality that mesh seamlessly Describes solutions focused solely on the needs of the customer Includes bibliographical references (p. 187-200) and index Customer relations / Management fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Customer relations Management Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 s 1\p DE-604 http://www.sciencedirect.com/science/book/9781555582630 Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Peel, Jeffrey CRM redefining customer relationship management Customer relations / Management fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Customer relations Management Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4236865-0 |
| title | CRM redefining customer relationship management |
| title_auth | CRM redefining customer relationship management |
| title_exact_search | CRM redefining customer relationship management |
| title_full | CRM redefining customer relationship management Jeffrey Peel |
| title_fullStr | CRM redefining customer relationship management Jeffrey Peel |
| title_full_unstemmed | CRM redefining customer relationship management Jeffrey Peel |
| title_short | CRM |
| title_sort | crm redefining customer relationship management |
| title_sub | redefining customer relationship management |
| topic | Customer relations / Management fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Customer relations Management Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Customer relations / Management BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Wirtschaft Customer relations Management Kundenmanagement |
| url | http://www.sciencedirect.com/science/book/9781555582630 |
| work_keys_str_mv | AT peeljeffrey crmredefiningcustomerrelationshipmanagement |