The essential persona lifecycle: your guide to building and using personas
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
San Francisco, Calif.
Morgan Kaufmann
2010
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| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development lifecycle, it's impossible to truly understand user need, context, and pain points. The Essential Persona Lifecycle is an easy-to-reference guide on persona creation, use, and evaluation. Whether you are a student or a UX practitioner, if you are developing products that people are intended to use, this book is for you. *Practical and immediately applicable how-to reference guide for building and using personas - from planning, creating, launching, evaluating, and determining ROI *Invaluable guide that gives you a quick reference for incorporating personas into a product development process *Features all the essential how-to material from its parent book, The Persona Lifecycle, as a quick, at your fingertips companion |
| Physical Description: | 1 Online-Ressource (1 online resource) |
| ISBN: | 9780123814180 0123814189 1282738062 9781282738065 |
Staff View
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| illustrated | Not Illustrated |
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| isbn | 9780123814180 0123814189 1282738062 9781282738065 |
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| spelling | Pruitt, John Verfasser aut The essential persona lifecycle your guide to building and using personas by John Pruitt, Tamara Adlin San Francisco, Calif. Morgan Kaufmann 2010 1 Online-Ressource (1 online resource) txt rdacontent c rdamedia cr rdacarrier Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development lifecycle, it's impossible to truly understand user need, context, and pain points. The Essential Persona Lifecycle is an easy-to-reference guide on persona creation, use, and evaluation. Whether you are a student or a UX practitioner, if you are developing products that people are intended to use, this book is for you. *Practical and immediately applicable how-to reference guide for building and using personas - from planning, creating, launching, evaluating, and determining ROI *Invaluable guide that gives you a quick reference for incorporating personas into a product development process *Features all the essential how-to material from its parent book, The Persona Lifecycle, as a quick, at your fingertips companion New products fast Product management fast Research, Industrial fast Product management New products Research, Industrial Produktentwicklung (DE-588)4139402-1 gnd rswk-swf Produktmanagement (DE-588)4125960-9 gnd rswk-swf Produktmanagement (DE-588)4125960-9 s Produktentwicklung (DE-588)4139402-1 s 1\p DE-604 Adlin, Tamara Sonstige oth http://www.sciencedirect.com/science/book/9780123814180 Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Pruitt, John The essential persona lifecycle your guide to building and using personas New products fast Product management fast Research, Industrial fast Product management New products Research, Industrial Produktentwicklung (DE-588)4139402-1 gnd Produktmanagement (DE-588)4125960-9 gnd |
| subject_GND | (DE-588)4139402-1 (DE-588)4125960-9 |
| title | The essential persona lifecycle your guide to building and using personas |
| title_auth | The essential persona lifecycle your guide to building and using personas |
| title_exact_search | The essential persona lifecycle your guide to building and using personas |
| title_full | The essential persona lifecycle your guide to building and using personas by John Pruitt, Tamara Adlin |
| title_fullStr | The essential persona lifecycle your guide to building and using personas by John Pruitt, Tamara Adlin |
| title_full_unstemmed | The essential persona lifecycle your guide to building and using personas by John Pruitt, Tamara Adlin |
| title_short | The essential persona lifecycle |
| title_sort | the essential persona lifecycle your guide to building and using personas |
| title_sub | your guide to building and using personas |
| topic | New products fast Product management fast Research, Industrial fast Product management New products Research, Industrial Produktentwicklung (DE-588)4139402-1 gnd Produktmanagement (DE-588)4125960-9 gnd |
| topic_facet | New products Product management Research, Industrial Produktentwicklung Produktmanagement |
| url | http://www.sciencedirect.com/science/book/9780123814180 |
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