Knowledge management for sales and marketing: a practitioner's guide
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Witney
Chandos Publishing (Oxford) Ltd
2011
|
| Series: | Chandos knowledge management series
|
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Includes bibliographical references and index While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. The book presents models to assist the reader to understand how knowledge can be applied and reused within sales and marketing processes, leading to an enhanced win rate. Topics covered provide managers and practitioners with the necessary principles, approaches and tools to be able to design their approach from scratch or to be able to compare their existing practices against world class examples |
| Physical Description: | 1 Online-Ressource (1 ebook (xx, 174 p.) |
| ISBN: | 9781780632643 1780632649 1843346044 9781843346043 |
Staff View
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| 490 | 0 | |a Chandos knowledge management series | |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV042300469 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:17:42Z |
| institution | BVB |
| isbn | 9781780632643 1780632649 1843346044 9781843346043 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027737461 |
| oclc_num | 824469617 915343940 |
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| owner | DE-1046 |
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| physical | 1 Online-Ressource (1 ebook (xx, 174 p.) |
| psigel | ZDB-33-ESD ZDB-33-EBS FAW_PDA_ESD FLA_PDA_ESD |
| publishDate | 2011 |
| publishDateSearch | 2011 |
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| publisher | Chandos Publishing (Oxford) Ltd |
| record_format | marc |
| series2 | Chandos knowledge management series |
| spelling | Young, Tom Verfasser aut Knowledge management for sales and marketing a practitioner's guide Tom Young, Nick Milton Witney Chandos Publishing (Oxford) Ltd 2011 1 Online-Ressource (1 ebook (xx, 174 p.) txt rdacontent c rdamedia cr rdacarrier Chandos knowledge management series Includes bibliographical references and index While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. The book presents models to assist the reader to understand how knowledge can be applied and reused within sales and marketing processes, leading to an enhanced win rate. Topics covered provide managers and practitioners with the necessary principles, approaches and tools to be able to design their approach from scratch or to be able to compare their existing practices against world class examples Knowledge management fast Strategic planning fast Knowledge management Strategic planning Milton, N. J. Sonstige oth http://www.sciencedirect.com/science/book/9781843346043 Verlag Volltext |
| spellingShingle | Young, Tom Knowledge management for sales and marketing a practitioner's guide Knowledge management fast Strategic planning fast Knowledge management Strategic planning |
| title | Knowledge management for sales and marketing a practitioner's guide |
| title_auth | Knowledge management for sales and marketing a practitioner's guide |
| title_exact_search | Knowledge management for sales and marketing a practitioner's guide |
| title_full | Knowledge management for sales and marketing a practitioner's guide Tom Young, Nick Milton |
| title_fullStr | Knowledge management for sales and marketing a practitioner's guide Tom Young, Nick Milton |
| title_full_unstemmed | Knowledge management for sales and marketing a practitioner's guide Tom Young, Nick Milton |
| title_short | Knowledge management for sales and marketing |
| title_sort | knowledge management for sales and marketing a practitioner s guide |
| title_sub | a practitioner's guide |
| topic | Knowledge management fast Strategic planning fast Knowledge management Strategic planning |
| topic_facet | Knowledge management Strategic planning |
| url | http://www.sciencedirect.com/science/book/9781843346043 |
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