The Chinese Consumer Market: Opportunities and Risks
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Bibliographic Details
Main Author: Tang, Lei (Author)
Format: Electronic eBook
Language:English
Published: Burlington Elsevier Science 2009
Series:Chandos Asian studies series
Subjects:
Online Access:Volltext
Item Description:Further readings
The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies. The first book is in English made by Chinese researchers with a Chinese viewpoint of developmentsProvides the management implications in different sectors of the Chinese economyPredicts future trends
Includes bibliographical references and index
Physical Description:1 Online-Ressource (241 pages)
ISBN:9781780632209
1780632207

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