Strategic marketing decision-making in Japanese and South Korean companies:
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Oxford
Chandos
2008
|
| Series: | Chandos Asian studies series
|
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Includes bibliographical references (pages 309-338) and index This book acts as a bridge between marketing and strategic management, as it is written from a strategic marketing perspective. It provides students and practising managers with an appreciation and an understanding of how managers in Japanese and South Korean companies formulate and implement strategic marketing decisions, how they embrace the organizational learning concept, and how they formulate working relationships with staff in partner organizations. It provides an explanation of the role that culture plays in the management process and various problems are cited in the text and solutions are offered that reinforce the theories and concepts covered. A number of case studies highlight the link between theory and practice, and the work is structured in a way that allows the reader to think through and reflect upon the key issues associated with decision-making within Japanese and South Korean companies. The work is academically underpinned and contains relevant insights for practising managersThe authors draw upon their marketing and management knowledge and expertise in order to contribute to a developing body of general management theoryThe methodological approach outlined in the book will facilitate a deeper understanding of how national cultural value systems are linked with organizational cultural value systems, and this will enhance interdisciplinary research approaches |
| Physical Description: | 1 Online-Ressource (xvi, 348 pages) |
| ISBN: | 9781780632506 1780632509 9781843343639 1843343630 9781843344698 1843344696 |
Staff View
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Record in the Search Index
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| author | Lee, Yang-Im |
| author_facet | Lee, Yang-Im |
| author_role | aut |
| author_sort | Lee, Yang-Im |
| author_variant | y i l yil |
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| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| geographic | Japan gtt Zuid-Korea gtt Japan fast Korea (South) fast |
| geographic_facet | Japan Zuid-Korea Korea (South) |
| id | DE-604.BV042300412 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:17:42Z |
| institution | BVB |
| isbn | 9781780632506 1780632509 9781843343639 1843343630 9781843344698 1843344696 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027737404 |
| oclc_num | 869282396 |
| open_access_boolean | |
| owner | DE-1046 |
| owner_facet | DE-1046 |
| physical | 1 Online-Ressource (xvi, 348 pages) |
| psigel | ZDB-33-ESD ZDB-33-EBS FAW_PDA_ESD FLA_PDA_ESD |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Chandos |
| record_format | marc |
| series2 | Chandos Asian studies series |
| spelling | Lee, Yang-Im Verfasser aut Strategic marketing decision-making in Japanese and South Korean companies Yang-Im Lee and Peter R.J. Trim Oxford Chandos 2008 1 Online-Ressource (xvi, 348 pages) txt rdacontent c rdamedia cr rdacarrier Chandos Asian studies series Includes bibliographical references (pages 309-338) and index This book acts as a bridge between marketing and strategic management, as it is written from a strategic marketing perspective. It provides students and practising managers with an appreciation and an understanding of how managers in Japanese and South Korean companies formulate and implement strategic marketing decisions, how they embrace the organizational learning concept, and how they formulate working relationships with staff in partner organizations. It provides an explanation of the role that culture plays in the management process and various problems are cited in the text and solutions are offered that reinforce the theories and concepts covered. A number of case studies highlight the link between theory and practice, and the work is structured in a way that allows the reader to think through and reflect upon the key issues associated with decision-making within Japanese and South Korean companies. The work is academically underpinned and contains relevant insights for practising managersThe authors draw upon their marketing and management knowledge and expertise in order to contribute to a developing body of general management theoryThe methodological approach outlined in the book will facilitate a deeper understanding of how national cultural value systems are linked with organizational cultural value systems, and this will enhance interdisciplinary research approaches Marketing gtt Corporate culture fast Decision making fast Marketing fast Strategic planning fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Strategic planning Japan Strategic planning Korea (South) Marketing Japan Marketing Korea (South) Decision making Japan Decision making Korea (South) Corporate culture Japan Corporate culture Korea (South) Japan gtt Zuid-Korea gtt Japan fast Korea (South) fast Trim, Peter R. J. Sonstige oth http://www.sciencedirect.com/science/book/9781843343639 Verlag Volltext |
| spellingShingle | Lee, Yang-Im Strategic marketing decision-making in Japanese and South Korean companies Marketing gtt Corporate culture fast Decision making fast Marketing fast Strategic planning fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Strategic planning Japan Strategic planning Korea (South) Marketing Japan Marketing Korea (South) Decision making Japan Decision making Korea (South) Corporate culture Japan Corporate culture Korea (South) |
| title | Strategic marketing decision-making in Japanese and South Korean companies |
| title_auth | Strategic marketing decision-making in Japanese and South Korean companies |
| title_exact_search | Strategic marketing decision-making in Japanese and South Korean companies |
| title_full | Strategic marketing decision-making in Japanese and South Korean companies Yang-Im Lee and Peter R.J. Trim |
| title_fullStr | Strategic marketing decision-making in Japanese and South Korean companies Yang-Im Lee and Peter R.J. Trim |
| title_full_unstemmed | Strategic marketing decision-making in Japanese and South Korean companies Yang-Im Lee and Peter R.J. Trim |
| title_short | Strategic marketing decision-making in Japanese and South Korean companies |
| title_sort | strategic marketing decision making in japanese and south korean companies |
| topic | Marketing gtt Corporate culture fast Decision making fast Marketing fast Strategic planning fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Strategic planning Japan Strategic planning Korea (South) Marketing Japan Marketing Korea (South) Decision making Japan Decision making Korea (South) Corporate culture Japan Corporate culture Korea (South) |
| topic_facet | Marketing Corporate culture Decision making Strategic planning BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Wirtschaft Strategic planning Japan Strategic planning Korea (South) Marketing Japan Marketing Korea (South) Decision making Japan Decision making Korea (South) Corporate culture Japan Corporate culture Korea (South) Japan Zuid-Korea Korea (South) |
| url | http://www.sciencedirect.com/science/book/9781843343639 |
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