Social Media Audits: Achieving Deep Impact Without Sacrificing the Bottom Line
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Burlington
Elsevier Science
2013
|
| Series: | Chandos social media series
|
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Social media is quickly becoming important to most businesses, but many managers, professionals, and marketing experts are unsure about the practicalities of social media marketing and how to measure success. Social Media Audits gives people dealing with social business in their working life a guide to social media marketing, measurement, and how to evaluate and improve the use of social media in an organizational context. This book consists of three parts, the first of which introduces the reader to concepts and ideas emerging in social media. The second part considers the need to shift from traditional 'shout marketing' to a more conversational, social approach to customers. The third part moves the discussion towards a systematic approach to evaluating social media activities |
| Physical Description: | 1 Online-Ressource (311 pages) |
| ISBN: | 9781780634265 1780634269 |
Staff View
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| id | DE-604.BV042300266 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:17:42Z |
| institution | BVB |
| isbn | 9781780634265 1780634269 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027737258 |
| oclc_num | 876512971 890019654 |
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| physical | 1 Online-Ressource (311 pages) |
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| publishDate | 2013 |
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| publisher | Elsevier Science |
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| series2 | Chandos social media series |
| spelling | Gattiker, Urs Verfasser aut Social Media Audits Achieving Deep Impact Without Sacrificing the Bottom Line Burlington Elsevier Science 2013 1 Online-Ressource (311 pages) txt rdacontent c rdamedia cr rdacarrier Chandos social media series Social media is quickly becoming important to most businesses, but many managers, professionals, and marketing experts are unsure about the practicalities of social media marketing and how to measure success. Social Media Audits gives people dealing with social business in their working life a guide to social media marketing, measurement, and how to evaluate and improve the use of social media in an organizational context. This book consists of three parts, the first of which introduces the reader to concepts and ideas emerging in social media. The second part considers the need to shift from traditional 'shout marketing' to a more conversational, social approach to customers. The third part moves the discussion towards a systematic approach to evaluating social media activities BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh Wirtschaft Social media Auditing Internet marketing Auditing Benchmarking (Management) Social media Internet marketing http://www.sciencedirect.com/science/book/9781843347453 Verlag Volltext |
| spellingShingle | Gattiker, Urs Social Media Audits Achieving Deep Impact Without Sacrificing the Bottom Line BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh Wirtschaft Social media Auditing Internet marketing Auditing Benchmarking (Management) Social media Internet marketing |
| title | Social Media Audits Achieving Deep Impact Without Sacrificing the Bottom Line |
| title_auth | Social Media Audits Achieving Deep Impact Without Sacrificing the Bottom Line |
| title_exact_search | Social Media Audits Achieving Deep Impact Without Sacrificing the Bottom Line |
| title_full | Social Media Audits Achieving Deep Impact Without Sacrificing the Bottom Line |
| title_fullStr | Social Media Audits Achieving Deep Impact Without Sacrificing the Bottom Line |
| title_full_unstemmed | Social Media Audits Achieving Deep Impact Without Sacrificing the Bottom Line |
| title_short | Social Media Audits |
| title_sort | social media audits achieving deep impact without sacrificing the bottom line |
| title_sub | Achieving Deep Impact Without Sacrificing the Bottom Line |
| topic | BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh Wirtschaft Social media Auditing Internet marketing Auditing Benchmarking (Management) Social media Internet marketing |
| topic_facet | BUSINESS & ECONOMICS / E-Commerce / Internet Marketing BUSINESS & ECONOMICS / Mail Order BUSINESS & ECONOMICS / Marketing / Direct BUSINESS & ECONOMICS / Marketing / Multilevel BUSINESS & ECONOMICS / Marketing / Telemarketing Wirtschaft Social media Auditing Internet marketing Auditing Benchmarking (Management) Social media Internet marketing |
| url | http://www.sciencedirect.com/science/book/9781843347453 |
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