Navigating gendered terrain: stereotypes and strategy in political campaigns
"From the presidential level down, men and women who run for political office confront different electoral realities. In her probing study, Navigating Gendered Terrain, Kelly Dittmar investigates how gender influences the campaign strategy and behavior of candidates today. Concurrently, she sho...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Philadelphia, Pa. [u.a.]
Temple Univ. Press
2015
|
| Schlagworte: | |
| Zusammenfassung: | "From the presidential level down, men and women who run for political office confront different electoral realities. In her probing study, Navigating Gendered Terrain, Kelly Dittmar investigates how gender influences the campaign strategy and behavior of candidates today. Concurrently, she shows how candidates' strategic and tactical decisions can influence the gendered nature of campaign institutions. Navigating Gendered Terrain addresses how gender is used to shape how campaigns are waged by influencing insider perceptions of and decisions about effective campaign messages, images, and tactics within party and political contexts. Dittmar uses survey information and interviews with candidates, political consultants, and other campaign professionals to reveal how gender-informed advertising, websites, and overall presentation to voters respond to stereotypes and perceptions of female and male candidates. She closes her book by offering a feminist interpretation of women as candidates and explaining how the unintended outcomes of political campaigns reinforce prevailing ideas about gender and candidacy"-- |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XIV, 230 S. 25 cm |
| ISBN: | 9781439911488 9781439911495 |
Internformat
MARC
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| 100 | 1 | |a Dittmar, Kelly |d 1984- |e Verfasser |0 (DE-588)1066720134 |4 aut | |
| 245 | 1 | 0 | |a Navigating gendered terrain |b stereotypes and strategy in political campaigns |c Kelly Dittmar |
| 264 | 1 | |a Philadelphia, Pa. [u.a.] |b Temple Univ. Press |c 2015 | |
| 300 | |a XIV, 230 S. |c 25 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 520 | |a "From the presidential level down, men and women who run for political office confront different electoral realities. In her probing study, Navigating Gendered Terrain, Kelly Dittmar investigates how gender influences the campaign strategy and behavior of candidates today. Concurrently, she shows how candidates' strategic and tactical decisions can influence the gendered nature of campaign institutions. Navigating Gendered Terrain addresses how gender is used to shape how campaigns are waged by influencing insider perceptions of and decisions about effective campaign messages, images, and tactics within party and political contexts. Dittmar uses survey information and interviews with candidates, political consultants, and other campaign professionals to reveal how gender-informed advertising, websites, and overall presentation to voters respond to stereotypes and perceptions of female and male candidates. She closes her book by offering a feminist interpretation of women as candidates and explaining how the unintended outcomes of political campaigns reinforce prevailing ideas about gender and candidacy"-- | ||
| 650 | 4 | |a Campaign management / Social aspects / United States | |
| 650 | 4 | |a Political campaigns / Social aspects / United States | |
| 650 | 4 | |a Political candidates / United States | |
| 650 | 4 | |a Women political candidates / United States | |
| 650 | 4 | |a Communication in politics / United States | |
| 650 | 4 | |a Sex role / Political aspects / United States | |
| 650 | 4 | |a Feminist theory / Political aspects | |
| 650 | 7 | |a POLITICAL SCIENCE / Political Process / Elections |2 bisacsh | |
| 650 | 7 | |a SOCIAL SCIENCE / Women's Studies |2 bisacsh | |
| 650 | 4 | |a Feminismus | |
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Politik | |
| 650 | 0 | 7 | |a Wahlkampf |0 (DE-588)4064292-6 |2 gnd |9 rswk-swf |
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| 650 | 0 | 7 | |a Stereotyp |0 (DE-588)4057329-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Geschlechterrolle |0 (DE-588)4071776-8 |2 gnd |9 rswk-swf |
| 651 | 4 | |a USA | |
| 651 | 7 | |a USA |0 (DE-588)4078704-7 |2 gnd |9 rswk-swf | |
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Datensatz im Suchindex
| _version_ | 1804152828703277056 |
|---|---|
| any_adam_object | |
| author | Dittmar, Kelly 1984- |
| author_GND | (DE-588)1066720134 |
| author_facet | Dittmar, Kelly 1984- |
| author_role | aut |
| author_sort | Dittmar, Kelly 1984- |
| author_variant | k d kd |
| building | Verbundindex |
| bvnumber | BV042270138 |
| callnumber-first | J - Political Science |
| callnumber-label | JK2281 |
| callnumber-raw | JK2281.D57 |
| callnumber-search | JK2281.D57 |
| callnumber-sort | JK 42281 D57 |
| callnumber-subject | JK - United States |
| classification_rvk | MG 70470 |
| ctrlnum | (OCoLC)903247538 (DE-599)BVBBV042270138 |
| dewey-full | 324.70810973 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 324 - The political process |
| dewey-raw | 324.70810973 |
| dewey-search | 324.70810973 |
| dewey-sort | 3324.70810973 |
| dewey-tens | 320 - Political science (Politics and government) |
| discipline | Politologie |
| format | Book |
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| id | DE-604.BV042270138 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:16:55Z |
| institution | BVB |
| isbn | 9781439911488 9781439911495 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027707698 |
| oclc_num | 903247538 |
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| owner_facet | DE-12 DE-188 |
| physical | XIV, 230 S. 25 cm |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Temple Univ. Press |
| record_format | marc |
| spelling | Dittmar, Kelly 1984- Verfasser (DE-588)1066720134 aut Navigating gendered terrain stereotypes and strategy in political campaigns Kelly Dittmar Philadelphia, Pa. [u.a.] Temple Univ. Press 2015 XIV, 230 S. 25 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index "From the presidential level down, men and women who run for political office confront different electoral realities. In her probing study, Navigating Gendered Terrain, Kelly Dittmar investigates how gender influences the campaign strategy and behavior of candidates today. Concurrently, she shows how candidates' strategic and tactical decisions can influence the gendered nature of campaign institutions. Navigating Gendered Terrain addresses how gender is used to shape how campaigns are waged by influencing insider perceptions of and decisions about effective campaign messages, images, and tactics within party and political contexts. Dittmar uses survey information and interviews with candidates, political consultants, and other campaign professionals to reveal how gender-informed advertising, websites, and overall presentation to voters respond to stereotypes and perceptions of female and male candidates. She closes her book by offering a feminist interpretation of women as candidates and explaining how the unintended outcomes of political campaigns reinforce prevailing ideas about gender and candidacy"-- Campaign management / Social aspects / United States Political campaigns / Social aspects / United States Political candidates / United States Women political candidates / United States Communication in politics / United States Sex role / Political aspects / United States Feminist theory / Political aspects POLITICAL SCIENCE / Political Process / Elections bisacsh SOCIAL SCIENCE / Women's Studies bisacsh Feminismus Gesellschaft Politik Wahlkampf (DE-588)4064292-6 gnd rswk-swf Kandidatin (DE-588)4350845-5 gnd rswk-swf Stereotyp (DE-588)4057329-1 gnd rswk-swf Geschlechterrolle (DE-588)4071776-8 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Wahlkampf (DE-588)4064292-6 s Kandidatin (DE-588)4350845-5 s Geschlechterrolle (DE-588)4071776-8 s Stereotyp (DE-588)4057329-1 s DE-604 Erscheint auch als Online-Ausgabe 978-1-4399-1150-1 |
| spellingShingle | Dittmar, Kelly 1984- Navigating gendered terrain stereotypes and strategy in political campaigns Campaign management / Social aspects / United States Political campaigns / Social aspects / United States Political candidates / United States Women political candidates / United States Communication in politics / United States Sex role / Political aspects / United States Feminist theory / Political aspects POLITICAL SCIENCE / Political Process / Elections bisacsh SOCIAL SCIENCE / Women's Studies bisacsh Feminismus Gesellschaft Politik Wahlkampf (DE-588)4064292-6 gnd Kandidatin (DE-588)4350845-5 gnd Stereotyp (DE-588)4057329-1 gnd Geschlechterrolle (DE-588)4071776-8 gnd |
| subject_GND | (DE-588)4064292-6 (DE-588)4350845-5 (DE-588)4057329-1 (DE-588)4071776-8 (DE-588)4078704-7 |
| title | Navigating gendered terrain stereotypes and strategy in political campaigns |
| title_auth | Navigating gendered terrain stereotypes and strategy in political campaigns |
| title_exact_search | Navigating gendered terrain stereotypes and strategy in political campaigns |
| title_full | Navigating gendered terrain stereotypes and strategy in political campaigns Kelly Dittmar |
| title_fullStr | Navigating gendered terrain stereotypes and strategy in political campaigns Kelly Dittmar |
| title_full_unstemmed | Navigating gendered terrain stereotypes and strategy in political campaigns Kelly Dittmar |
| title_short | Navigating gendered terrain |
| title_sort | navigating gendered terrain stereotypes and strategy in political campaigns |
| title_sub | stereotypes and strategy in political campaigns |
| topic | Campaign management / Social aspects / United States Political campaigns / Social aspects / United States Political candidates / United States Women political candidates / United States Communication in politics / United States Sex role / Political aspects / United States Feminist theory / Political aspects POLITICAL SCIENCE / Political Process / Elections bisacsh SOCIAL SCIENCE / Women's Studies bisacsh Feminismus Gesellschaft Politik Wahlkampf (DE-588)4064292-6 gnd Kandidatin (DE-588)4350845-5 gnd Stereotyp (DE-588)4057329-1 gnd Geschlechterrolle (DE-588)4071776-8 gnd |
| topic_facet | Campaign management / Social aspects / United States Political campaigns / Social aspects / United States Political candidates / United States Women political candidates / United States Communication in politics / United States Sex role / Political aspects / United States Feminist theory / Political aspects POLITICAL SCIENCE / Political Process / Elections SOCIAL SCIENCE / Women's Studies Feminismus Gesellschaft Politik Wahlkampf Kandidatin Stereotyp Geschlechterrolle USA |
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