Marken erfolgreich gestalten: die 20 wichtigsten Grundsätze der Markenführung
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| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | German English |
| Published: |
Wiesbaden
Springer Gabler
2015
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| Subjects: | |
| Online Access: | Inhaltstext |
| Physical Description: | XVII, 194 S. graph. Darst. 240 mm x 168 mm |
| ISBN: | 9783658063856 3658063858 |
Staff View
MARC
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Record in the Search Index
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| author | Aaker, David A. 1938- Stahl, Florian 1986- Stöckle, Felix |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 650 - Management and auxiliary services |
| dewey-raw | 650 |
| dewey-search | 650 |
| dewey-sort | 3650 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV042266590 |
| illustrated | Illustrated |
| indexdate | 2024-09-10T01:33:30Z |
| institution | BVB |
| isbn | 9783658063856 3658063858 |
| language | German English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027704226 |
| oclc_num | 898075488 |
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| physical | XVII, 194 S. graph. Darst. 240 mm x 168 mm |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Springer Gabler |
| record_format | marc |
| spelling | Aaker, David A. 1938- Verfasser (DE-588)123018641 aut Aaker on Branding. 20 Principles That Drive Success Marken erfolgreich gestalten die 20 wichtigsten Grundsätze der Markenführung David Aaker ; Florian Stahl ; Felix Stöckle Wiesbaden Springer Gabler 2015 XVII, 194 S. graph. Darst. 240 mm x 168 mm txt rdacontent n rdamedia nc rdacarrier Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s DE-604 Stahl, Florian 1986- Verfasser (DE-588)1031814566 aut Stöckle, Felix Verfasser (DE-588)1077042949 aut X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=4893886&prov=M&dok_var=1&dok_ext=htm Inhaltstext |
| spellingShingle | Aaker, David A. 1938- Stahl, Florian 1986- Stöckle, Felix Marken erfolgreich gestalten die 20 wichtigsten Grundsätze der Markenführung Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4144679-3 |
| title | Marken erfolgreich gestalten die 20 wichtigsten Grundsätze der Markenführung |
| title_alt | Aaker on Branding. 20 Principles That Drive Success |
| title_auth | Marken erfolgreich gestalten die 20 wichtigsten Grundsätze der Markenführung |
| title_exact_search | Marken erfolgreich gestalten die 20 wichtigsten Grundsätze der Markenführung |
| title_full | Marken erfolgreich gestalten die 20 wichtigsten Grundsätze der Markenführung David Aaker ; Florian Stahl ; Felix Stöckle |
| title_fullStr | Marken erfolgreich gestalten die 20 wichtigsten Grundsätze der Markenführung David Aaker ; Florian Stahl ; Felix Stöckle |
| title_full_unstemmed | Marken erfolgreich gestalten die 20 wichtigsten Grundsätze der Markenführung David Aaker ; Florian Stahl ; Felix Stöckle |
| title_short | Marken erfolgreich gestalten |
| title_sort | marken erfolgreich gestalten die 20 wichtigsten grundsatze der markenfuhrung |
| title_sub | die 20 wichtigsten Grundsätze der Markenführung |
| topic | Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Markenpolitik |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=4893886&prov=M&dok_var=1&dok_ext=htm |
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