Tourism management:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
2015
|
| Ausgabe: | 5. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Früher im Verl. Elsevier erschienen |
| Beschreibung: | XIX, 467 S. Ill., graph. Darst., Kt. |
| ISBN: | 9781138784567 9781138784574 |
Internformat
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| 245 | 1 | 0 | |a Tourism management |c Stephen J. Page |
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| 500 | |a Früher im Verl. Elsevier erschienen | ||
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| 650 | 4 | |a Tourism |x Management | |
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Datensatz im Suchindex
| _version_ | 1804152821843492864 |
|---|---|
| adam_text | Titel: Tourism management
Autor: Page, Stephen
Jahr: 2015
Contents
List of case studies
List of innovations in sustainability
Preface
Companion website information
XV
xvi
xvii
xix
1 Tourism today:
Why is it a global phenomenon
embracing all our lives?
1
Introduction 2
Travel and sustainability 3
Case Study 1.1 The Maldives, tourism and sea level change 4
Innovation in Sustainability 1.1 Sustainability as a philosophy to
transform the impact of travel and tourism 7
Case Study 1.2 Water equity issues and sustainability in the
developing world 8
Why study tourism? Is it just about enjoyment and holidays? 9
The leisure society 11
The internet and social media 15
Concepts: Tourism, the tourist and travel 16
An organizing framework for the analysis of tourism 18
The tour, holidays, leisure time and the destination 19
Measuring tourism 21
The growth of global tourism and volatility in demand 22
New forces affecting tourism: Globalization, inequality and the
developed and developing world 27
Case Study 1.3 Tourism and poverty alleviation 29
A framework for the book 30
Tourism and management as a focus for the book 30
Managing tourism demand and supply: The perennial management
challenge for tourism organizations 31
The tourism supply chain 34
Managing the tourism sector 36
V
CONTENTS
2 Tourism:
Its origins, growth and
future 41
Introduction 42
Tourism in classical times 42
The Middle Ages 43
The Renaissance and Reformation 44
The European Grand Tour 46
Case Study 2.1 Changing patterns of spa development as a form of tourism 48
Tourism and the coast: Transition from spas to the seaside resort 49
Case Study 2.2 The evolution of tourism in the USA, 1750s to 1850s -
from spas and mineral springs to the coast 50
Tourism in the Edwardian and inter-war years 56
Case Study 2.3 Tourism and the First World War 57
Case Study 2.4 Tourism in the inter-war years 59
Case Study 2.5 The growth of the British holiday camp 62
Post-war tourism: Towards international mass tourism 65
The future of tourism 68
Case Study 2.6 Emerging outbound markets: The BRIC and MINT economies 69
Space tourism 70
Conclusion 71
3 Demand:
Why do people engage
in tourism? 75
Introduction 76
What is tourism demand? 78
The motivation dichotomy: Why do people go on holiday? 79
Intrinsic and extrinsic motivation 80
Case Study 3.1 Volunteer tourism 84
Maslow s hierarchy model and tourist motivation 85
The tourism tradition of motivation studies: Classifying and
understanding tourist motives 87
CONTENTS
Consumer behaviour and tourism 90
Gender and ethnicity 91
Case Study 3.2 The emergence of ecotourism markets in Brazil 92
Psychographic segmentation 93
Purchasing a holiday 93
The tourist image of products and places 95
Innovation in Sustainability 3.1 Repositioning a resort to address mass tourism
demand - Calvià, Mallorca 98
The future of tourism demand 101
Case Study 3.3 Emergent forms of tourism demand - dementia and
tourism 102
Conclusion 103
4 Transporting the tourist I:
Surface transport 105
Introduction 106
Transport, tourism and the tour 108
Policy issues in tourist transport 109
Case Study 4.1 Innovation in coach travel - Stagecoach s megabus.com 114
Land-based transport 121
The car and tourist travel 122
Cycling 125
The UK s national cycle network 126
Innovation in Sustainability 4.1 Slow travel 129
Coach and bus travel 131
Rail travel 134
Case Study 4.2 Tourist travel by rail - the Trans-Siberian railway 136
Water-based transport 138
Cmises 138
Ferries 140
Inland waterways 143
Managing land- and surface-based tourist transport 144
Innovation in Sustainability 4.2 Monitoring and reducing carbon
consumption in tourism 145
vii
CONTENTS
5 Transporting the tourist II:
The aviation sector 149
Introduction 150
The role of the airport as a tourist terminal facility 150
What is an airport and how is it operated? 154
The international airline industry 157
Trends in the airline industry in the new millennium 158
Case Study 5.1 Creating the world s largest airline: The United-Continental
merger in 2010 160
Managing the airline industry 162
Case Study 5.2 The perfonnance and competitiveness of Chinese airlines 163
Regulating international air transport 164
Airline marketing: Its role and recent innovations 166
How airlines use marketing functions 168
The low-cost carriers: Aligning service provision to demand 169
Case Study 5.3 The low-cost carrier: The Southwest phenomenon 170
Low-cost carriers in Europe 173
Airline marketing and developing client relationships: Frequent flyer
programmes and alliances 177
In-flight catering: A marketing opportunity? 178
Future trends 180
Conclusion 181
The future of tourist travel and transport 184
6 Accommodation and
hospitality services 187
Introduction 188
The hospitality sector 188
The accommodation sector 192
The accommodation sector as a global phenomenon and
operational issues 192
The characteristics of the accommodation industry 195
The management and development of the accommodation sector 196
Types of tourist accommodation 197
Serviced accommodation sector: Hotels 198
Case Study 6.1 Spa hotel development in Australia 200
Case Study 6.2 The Chinese hotel sector 204
The boutique hotel 207
Budget accommodation and hotels 209
The non-serviced accommodation sector 211
The caravan and motor home sector 212
Other issues for the accommodation sector 213
Eating out 213
Food festivals 214
Environmental issues 216
Innovation in Sustainability 6.1 Scandio Hotels and environmental
issues - a pioneer in sustainable business practices 219
Human resources issues 220
Conclusion 221
7 Tour operating and
travel retailing
Introduction 226
The tour operator 227
Economics of tour operation: Managing for profit 230
Tour operating business performance 231
Regulating tour operating 233
The European holiday market 234
ATOL trends 234
How do these companies compete for business? 236
Consumer trends affecting the future of tour operating 238
Innovation in Sustainability 7.1 Corporate Social Responsibility and
tour operators 239
Demographic factors 242
Consumer issues in tour operating 242
Case Study 7.1 New technology and the holiday rep 245
Marketing and planning the holiday: The holiday brochure 246
CONTENTS
Case Study 7.2 Thomas Cook s Let s Go! integrated marketing campaign
in 2013/2014 250
Travel agents 251
The evolution of travel agents 252
Characteristics of travel agents 252
The organization of travel agents 256
Business travel 258
Travel agents and information communication technology 259
Social networking and tourism 261
Case Study 7.3 TripAdvisor, eWom and the rise of internet ratings of tourism
products and services 264
The future of travel retailing 266
Conclusion 268
8 Visitor attractions
and events 271
Introduction 272
Case Study 8.1 Events as attractions 272
Classifying visitor attractions 277
The events industry classified 283
Case Study 8.2 The international meetings market and work of the
International Congress and Convention Association (ICCA) 283
Visitor attractions in the UK: Recent trends and patterns 286
Visitor attractions: Product considerations 288
Attractions as a leisure product 288
Visitor attractions and the product life cycle 289
Visitor attractions and the visitor experience 292
The visitor experience at attractions: Key influences 292
Managing the visitor experience: Potential and prospects 295
Innovation in Sustainability 8.1 The greening of meetings and events 297
The future for visitor attraction management 298
Product development and innovation 299
Marketing and promotion 300
Revenue generation and funding 300
Education and training 301
Community and public sector intervention 301
Conclusion 302
CONTENTS
9 The management
of tourism 305
Introduction 306
Managing tourism businesses: Key principles 306
The purpose of management in tourism organizations 307
What do tourism managers manage? 310
Marketing tourism as a management function 311
The marketing mix 312
Managing operational issues in tourism businesses 313
Managing seasonality 313
Managing service provision: Human resource issues and
service delivery 315
Service provision in tourism: A perennial management challenge? 318
Case Study 9.1 The evolution of research on services marketing 320
Developing and managing tourism ventures in the small
business sector 322
Case Study 9.2 The Disney model of customer care 323
Tourism and innovation 328
Challenges for tourism managers 328
How and why does innovation occur and what is its significance in
tourism? 329
Tourism management in action: Designing and developing a
visitor attraction 334
Case Study 9.3 A feasibility study for a new tourism attraction:
The scope and range of issues 336
Conclusion 337
10 The public sector
and tourism 341
Introduction 342
Governments and tourism 342
Why governments intervene in the tourism sector 344
xi
CONTENTS
Government intervention and tourism performance 346
Tourism policy 351
How government organizations influence tourism 357
Planning and tourism 357
Does tourism planning exist? 358
Innovation in Sustainability 10.1 Championing sustainability in
practice - the Global Sustainable Tourism Council (GSTC) 359
The planning process for tourism 360
Government tourism strategies 361
The public sector marketing of tourism 362
Innovation in Sustainability 10.2 Developing a country-based approach
to sustainable tourism management 366
The future of the public sector in the management of tourism 370
11 Managing the visitor
and their impacts 375
Introduction 376
The geography of tourism: Its application to impact analysis 376
European tourism: Trends and patterns 377
The geography of European tourism based on air transport:
Key trends and impacts 377
Analysing the impact of tourism 381
The economic impact of tourism 383
Constructing the economic impact of tourism 389
Social and cultural impacts of tourism 392
Tourism and the environment 395
The tourism industry response 398
Visitor management 398
Innovation in Sustainability 11.1 Getting tourists out of their cars
onto public transport - the experience of New Forest National
Park, UK 400
Case Study 11.1 The challenge of managing tourism growth:
The case of Vietnam 401
Case Study 11.2 Managing the tourist impact in Venice 404
Future issues for visitor management 412
12 The future of tourism:
Post tourism?
Introduction 422
The spread of tourism 422
The snowball and amoeba concepts in tourism 425
Case Study 12.1 The tourism strategy of Turkey to 2023 426
Understanding the future of tourism 428
Case Study 12.2 Understanding the future drivers of change for
global tourism 430
The pressures for tourism to change 434
An ageing travelling public 434
New social trends 434
New outbound markets 435
Crises and disasters in tourism 435
Crises in tourism and business response: A management challenge? 435
Technology and tourism 436
Climate change, tourism and the environment: Its impact on
future tourism trends 437
New business trends 439
Limiting tourism: The beginning of the end? 440
Towards a new tourism management concept: Managed tourism 447
Index
|
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| title_fullStr | Tourism management Stephen J. Page |
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