The PR professional's handbook: powerful, practical communications
"Rapid changes in technology are having a major impact on the way businesses choose to reach their audience. As a result, an increasing number of people need a better understanding of modern PR and how its principles can underpin effective business management. Keeping track of the best PR pract...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London [u.a.]
Kogan Page
2014
|
| Edition: | 1. publ. |
| Series: | PR in practice
|
| Subjects: | |
| Summary: | "Rapid changes in technology are having a major impact on the way businesses choose to reach their audience. As a result, an increasing number of people need a better understanding of modern PR and how its principles can underpin effective business management. Keeping track of the best PR practices, as well as the new communications channels that arise can be overwhelming for professionals new to the PR function.With practical advice and solutions, The PR Professional's Handbook is a complete introductory text that provides a full breakdown of the skills required in communications, including briefing, listening, questioning, writing, selling and presenting. Highlighting international case studies throughout the text, Black offers a fresh interpretation of the basics, combined with the latest information on technology and social media. "-- |
| Item Description: | Incl. bibliogr. references (S. 355-359) and index Machine generated contents note: Foreword -- Conrad Bird -- Director of Communications, Cabinet Office, British Government -- Introduction -- Chapter 1 The role and importance of communications in organisations -- Chapter 2 Key theories for communicators -- Chapter 3 The communications professional -- Chapter 4 Planning communications programmes and campaigns -- Chapter 5 Communications and related disciplines -- Chapter 6 Understanding audiences -- the psychology of communications -- Chapter 7 Using the right channels for communications -- Chapter 8 Creativity in communications development -- Chapter 9 Visual imagery in communications -- Chapter 10 Communications skills essentials |
| Physical Description: | VIIi, 366 S. graph. Darst. |
| ISBN: | 9780749468422 |
Staff View
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| 500 | |a Machine generated contents note: Foreword -- Conrad Bird -- Director of Communications, Cabinet Office, British Government -- Introduction -- Chapter 1 The role and importance of communications in organisations -- Chapter 2 Key theories for communicators -- Chapter 3 The communications professional -- Chapter 4 Planning communications programmes and campaigns -- Chapter 5 Communications and related disciplines -- Chapter 6 Understanding audiences -- the psychology of communications -- Chapter 7 Using the right channels for communications -- Chapter 8 Creativity in communications development -- Chapter 9 Visual imagery in communications -- Chapter 10 Communications skills essentials | ||
| 520 | |a "Rapid changes in technology are having a major impact on the way businesses choose to reach their audience. As a result, an increasing number of people need a better understanding of modern PR and how its principles can underpin effective business management. Keeping track of the best PR practices, as well as the new communications channels that arise can be overwhelming for professionals new to the PR function.With practical advice and solutions, The PR Professional's Handbook is a complete introductory text that provides a full breakdown of the skills required in communications, including briefing, listening, questioning, writing, selling and presenting. Highlighting international case studies throughout the text, Black offers a fresh interpretation of the basics, combined with the latest information on technology and social media. "-- | ||
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Record in the Search Index
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| id | DE-604.BV042264125 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:16:46Z |
| institution | BVB |
| isbn | 9780749468422 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027701813 |
| oclc_num | 891511885 |
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| owner | DE-521 |
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| physical | VIIi, 366 S. graph. Darst. |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Kogan Page |
| record_format | marc |
| series2 | PR in practice |
| spelling | Black, Caroline Verfasser aut The PR professional's handbook powerful, practical communications Caroline Black 1. publ. London [u.a.] Kogan Page 2014 VIIi, 366 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier PR in practice Incl. bibliogr. references (S. 355-359) and index Machine generated contents note: Foreword -- Conrad Bird -- Director of Communications, Cabinet Office, British Government -- Introduction -- Chapter 1 The role and importance of communications in organisations -- Chapter 2 Key theories for communicators -- Chapter 3 The communications professional -- Chapter 4 Planning communications programmes and campaigns -- Chapter 5 Communications and related disciplines -- Chapter 6 Understanding audiences -- the psychology of communications -- Chapter 7 Using the right channels for communications -- Chapter 8 Creativity in communications development -- Chapter 9 Visual imagery in communications -- Chapter 10 Communications skills essentials "Rapid changes in technology are having a major impact on the way businesses choose to reach their audience. As a result, an increasing number of people need a better understanding of modern PR and how its principles can underpin effective business management. Keeping track of the best PR practices, as well as the new communications channels that arise can be overwhelming for professionals new to the PR function.With practical advice and solutions, The PR Professional's Handbook is a complete introductory text that provides a full breakdown of the skills required in communications, including briefing, listening, questioning, writing, selling and presenting. Highlighting international case studies throughout the text, Black offers a fresh interpretation of the basics, combined with the latest information on technology and social media. "-- Public relations / Handbooks, manuals, etc Communication in organizations / Handbooks, manuals, etc Business communication / Handbooks, manuals, etc BUSINESS & ECONOMICS / Public Relations bisacsh BUSINESS & ECONOMICS / Business Communication / General bisacsh Business communication fast Communication in organizations fast Public relations fast Wirtschaft Erscheint auch als Online-Ausgabe 978-0-7494-6843-9 |
| spellingShingle | Black, Caroline The PR professional's handbook powerful, practical communications Public relations / Handbooks, manuals, etc Communication in organizations / Handbooks, manuals, etc Business communication / Handbooks, manuals, etc BUSINESS & ECONOMICS / Public Relations bisacsh BUSINESS & ECONOMICS / Business Communication / General bisacsh Business communication fast Communication in organizations fast Public relations fast Wirtschaft |
| title | The PR professional's handbook powerful, practical communications |
| title_auth | The PR professional's handbook powerful, practical communications |
| title_exact_search | The PR professional's handbook powerful, practical communications |
| title_full | The PR professional's handbook powerful, practical communications Caroline Black |
| title_fullStr | The PR professional's handbook powerful, practical communications Caroline Black |
| title_full_unstemmed | The PR professional's handbook powerful, practical communications Caroline Black |
| title_short | The PR professional's handbook |
| title_sort | the pr professional s handbook powerful practical communications |
| title_sub | powerful, practical communications |
| topic | Public relations / Handbooks, manuals, etc Communication in organizations / Handbooks, manuals, etc Business communication / Handbooks, manuals, etc BUSINESS & ECONOMICS / Public Relations bisacsh BUSINESS & ECONOMICS / Business Communication / General bisacsh Business communication fast Communication in organizations fast Public relations fast Wirtschaft |
| topic_facet | Public relations / Handbooks, manuals, etc Communication in organizations / Handbooks, manuals, etc Business communication / Handbooks, manuals, etc BUSINESS & ECONOMICS / Public Relations BUSINESS & ECONOMICS / Business Communication / General Business communication Communication in organizations Public relations Wirtschaft |
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