Marketing management: knowledge and skills
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass. [u.a.]
McGraw-Hill Irwin
2007
|
| Ausgabe: | 8. ed., internat. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes index |
| Beschreibung: | XVII, 813 S. Ill., graph. Darst. |
| ISBN: | 9780071107228 0071107223 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV042250894 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 141222s2007 ad|| |||| 00||| eng d | ||
| 020 | |a 9780071107228 |9 978-0-07-110722-8 | ||
| 020 | |a 0071107223 |9 0-07-110722-3 | ||
| 035 | |a (OCoLC)255182359 | ||
| 035 | |a (DE-599)HBZHT014682240 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-2070s | ||
| 082 | 0 | |a 658.8 | |
| 100 | 1 | |a Peter, Jerome Paul |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing management |b knowledge and skills |c J. Paul Peter |
| 250 | |a 8. ed., internat. ed. | ||
| 264 | 1 | |a Boston, Mass. [u.a.] |b McGraw-Hill Irwin |c 2007 | |
| 300 | |a XVII, 813 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 653 | |a Marketingmanagement | ||
| 653 | |a Lehrbuch | ||
| 655 | 7 | |8 1\p |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Donnelly, James H. |e Verfasser |4 aut | |
| 856 | 4 | |u http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1648545&custom_att_2=simple_viewer |y Marketing management |3 Inhaltsverzeichnis | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-027688869 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804152797244948480 |
|---|---|
| any_adam_object | |
| author | Peter, Jerome Paul Donnelly, James H. |
| author_facet | Peter, Jerome Paul Donnelly, James H. |
| author_role | aut aut |
| author_sort | Peter, Jerome Paul |
| author_variant | j p p jp jpp j h d jh jhd |
| building | Verbundindex |
| bvnumber | BV042250894 |
| ctrlnum | (OCoLC)255182359 (DE-599)HBZHT014682240 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 8. ed., internat. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01547nam a2200421 c 4500</leader><controlfield tag="001">BV042250894</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">141222s2007 ad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780071107228</subfield><subfield code="9">978-0-07-110722-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0071107223</subfield><subfield code="9">0-07-110722-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)255182359</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)HBZHT014682240</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-2070s</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Peter, Jerome Paul</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing management</subfield><subfield code="b">knowledge and skills</subfield><subfield code="c">J. Paul Peter</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">8. ed., internat. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Boston, Mass. [u.a.]</subfield><subfield code="b">McGraw-Hill Irwin</subfield><subfield code="c">2007</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVII, 813 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes index</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Marketingmanagement</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Lehrbuch</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Donnelly, James H.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1648545&custom_att_2=simple_viewer</subfield><subfield code="y">Marketing management</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-027688869</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| genre | 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV042250894 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:16:25Z |
| institution | BVB |
| isbn | 9780071107228 0071107223 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027688869 |
| oclc_num | 255182359 |
| open_access_boolean | |
| owner | DE-2070s |
| owner_facet | DE-2070s |
| physical | XVII, 813 S. Ill., graph. Darst. |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | McGraw-Hill Irwin |
| record_format | marc |
| spelling | Peter, Jerome Paul Verfasser aut Marketing management knowledge and skills J. Paul Peter 8. ed., internat. ed. Boston, Mass. [u.a.] McGraw-Hill Irwin 2007 XVII, 813 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes index Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement Lehrbuch 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingmanagement (DE-588)4168907-0 s 2\p DE-604 Donnelly, James H. Verfasser aut http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1648545&custom_att_2=simple_viewer Marketing management Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Peter, Jerome Paul Donnelly, James H. Marketing management knowledge and skills Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4522595-3 |
| title | Marketing management knowledge and skills |
| title_auth | Marketing management knowledge and skills |
| title_exact_search | Marketing management knowledge and skills |
| title_full | Marketing management knowledge and skills J. Paul Peter |
| title_fullStr | Marketing management knowledge and skills J. Paul Peter |
| title_full_unstemmed | Marketing management knowledge and skills J. Paul Peter |
| title_short | Marketing management |
| title_sort | marketing management knowledge and skills |
| title_sub | knowledge and skills |
| topic | Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketingmanagement Fallstudiensammlung |
| url | http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1648545&custom_att_2=simple_viewer |
| work_keys_str_mv | AT peterjeromepaul marketingmanagementknowledgeandskills AT donnellyjamesh marketingmanagementknowledgeandskills |