Winning with the news media: a self-defense manual when you're the story
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Anna Maria, FL
Winning News Media
2005
|
| Edition: | 8 ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | xiv, 392 p. ill. 22 cm |
| ISBN: | 9780961960360 0961960361 |
Staff View
MARC
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| 020 | |a 0961960361 |9 0-9619603-6-1 | ||
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| 035 | |a (DE-599)BVBBV042224972 | ||
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| 100 | 1 | |a Jones, Clarence Medlycott |d 1912-1986 |e Verfasser |0 (DE-588)1013051645 |4 aut | |
| 245 | 1 | 0 | |a Winning with the news media |b a self-defense manual when you're the story |c by Clarence Jones |
| 250 | |a 8 ed. | ||
| 264 | 1 | |a Anna Maria, FL |b Winning News Media |c 2005 | |
| 300 | |a xiv, 392 p. |b ill. |c 22 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Massenmedien | |
| 650 | 4 | |a Interviewing in mass media | |
| 650 | 4 | |a Television broadcasting of news | |
| 650 | 4 | |a Public relations | |
| 650 | 4 | |a Mass media |x Objectivity | |
| 650 | 4 | |a Newspapers | |
| 650 | 4 | |a Radio broadcasting | |
| 856 | 4 | 2 | |m Digitalisierung UB Bamberg - ADAM Catalogue Enrichment |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027663405&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-027663405 | ||
Record in the Search Index
| _version_ | 1804152755308199936 |
|---|---|
| adam_text | Table
of Contents
Section One
-
STRATEGY
Accuracy If That s The Story, I Must
Have Been Somewhere Else
The news media claim to worship accuracy.
You may have a different view. Basic strategy
for dealing with reporters
preconceptions,
inexperience, prejudices, incompetence
....................... /
Crisis Management Survival Often Hinges on What
You Do
&
Say in the
1st
Hours
Determining that you have a crisis is one
of the toughest steps. A lengthy checklist
to help you design a written plan to manage
a major crisis. Recent case histories
......................... 9
EthiCS Do the Media Make Up the
Rules As They Go Along?
Rules reporters and editors live by. What
to expect. Advance questions, staging, moon¬
lighting and doctored pictures. Full text of both
print A elearonic journalists* Codes of Ethics
.................27
Fighting Back I m Mad as HeU
&
I m Not
Gonna Take It Any More
When the story is inaccurate or unfair.
you need to complain. Who, what, when,
where, and how to do it. Proving your
case. Working your way up the hierarchy
....................
Winning with the News Media
χ
Tablo
of Contents
Lawyers
&
LaWSUÍtS
In a Media Crisis, Your
Lawyer Will Be Wrong
When
α
lawsuit looms, CEOs too often
abdicate to their lawyers. Understanding
where the attorney is coming from
—
and baiancing court vs. media damage
......................
Policy You Mean I Can t
Tell Them to Buzz Off?
Determining whether you need
α
written
policy for dealing with the media. Areas
it should cover. Educating your staff1 so
they know what it really means. Model policies
................
PIOS
What Exactly Do Public
Information Officers Do?
Do you need
a PIO?
The PlO s Junction.
Qualifications to look for. The
PIO
s
position in the chain of command. Different
perspectives for government and private industry
...............91
Seating Your Story Wow! Have I Got
A Story for You!
What editors want. The editing hierarchy. When
and haw to approach. News pegs,, ride-alongs
and stereotypical stories that editors love.
A checklist of opportunities for coverage
.....................97
ΤθΠ
CommBndmontS Basic Techniques for
Better Media Relations
UmMtuanding how editors and reporters think.
<**Шяе*уі>г
coping with their idiosyncrasies.
ОШскнтмі
<md tribal taboos. Tactics
taka
touch
ЬвЬшчтж
or tap the media s blessing
.....................117
with
Ош
New Media
Table of Contents
ХІ
Section Two
-
SKILLS
Defending Yourself Ambush Interviews
And Other Traps
Options when you re ambushed. Coping with
questions from
lefi
field. Deciding whether to talk.
Λ
checklist for responding to media allegcaions
....................137
Good Guys/Bad Guys Saints and Sinners As
The Media See Them
How reporters size you up within minutes.
Personality traits they love and hate. How that
first impression will affect this, and all future
stories about you and your organization
..........................149
Interviews-Broadcast It s Conversation While
The Camera Eavesdrops
Changing your mindset for broadcasting s
intimacy. Exercises to condense your thoughts.
Where and when to do the interview. The
FACE Formula
<&
Sony Sandwich. Cheat sheets.
Clothes, makeup, visual symbolism
........................161
Interviews-General Quotable Quotes That
Won t Be Misquoted
Guidelines for better interviews. Calming the
fight-or-flee reaction. Pre-interview-interviews.
Learning to talk media language. A list of
feeling words for the Sony Sandwich
.......................185
Interviews-Print No, You Can t Talk
To My Psychiatrist
Coping with print s quest for trivia. How print reporters
differ from those in broadcasting. Advance work before
the interview, and setting boundaries. Written statements
........197
Winning with the News Media
xii
Table of Contents
News Conferences Stage Productions
That Sing and Dance
How to produce a news conference that works. The
script, the cast, the stage, the props. You also need
timing, a director,
afinal
curtain, and lots of visuals
in persuasive press packages
............................
NeWS
Relesses
Save the Forests
-
Stop PR Junk Mail
News releases by the millions are cranked out every
day. Most of them go straight into editors trash cans.
When to use them, how to write them. Alternatives
............211
Off-
Thè-Record
Guerilla Tactics for Leaking So
Plumbers Can t Find the Source
How to do it so you won t get hurt. Basic
rules for talking to reporters in confidence.
Variations on the theme. How to negotiate
a contract that will be honored by both sides
.................219
Waking Up the
Photographers
Writing a speech so TV photographers will be sure to
shoot the important parts. Getting maximum media
coverage. Speaking techniques and wireless mikes
.................233
Talk Shows Learning to Be
Acceptably Rude
TV and radio talk show techniques. How to get on them.
CkmOOoning
уоигзеЏ
for the studio, the host and other
gmests. Haw to took good and make your point effectively
..........239
***
the News Media
Table of Contents
xiii
Section Three
-
INSIDE THE MEDIA
Editing Did I Really
Say That?
How they II edit what you say. A sample interview and
the finished story. Visual shorthand and sleight-of-hand.
Headlines, cutaways and reverses. Editing yourself
................251
Fairness
&
Equal Time Should Nobody
Get Equal Tune?
Fairness is not part of the Constitution. How do you
measure it? Getting around the First Amendment with
the Public Sky theory. Current battles at the FCC
263
The Internet Future Delivery System
For Every News Format
A new medium capable of delivering printed news.
radio and TV. How it works, and how it will change
the future and financial structure of all news media
............271
ЈагдОП
Strange Things
Media People Say
A collection of jargon from both print and broadcasting.
if your HUT level is down, you might need more packages,
waUpaper. weepy kickers, or better teases between blocks
..........279
Libel Can They Do That
And Get Away With It?
The risks if you sue. Press privileges. Different rules for
public and private people. Aggressive techniques to stop
false stories or increase your chance of winning
...................297
Networks Corporate Profit Motives
Squeeze Journalistic Ethics
Technology and new competition destroyed the
original networks
economic base. How mega-
corporations are gobbling up media properties
to consolidate power and profit
..................................313
Winning with the News Media
xiv
Table
of Contents
News Media Trends
Traditional
Outlets Decline
As Mega-Media Firms Grow
A detailed listing of other media
properties owned by the parent
corporations of the Big Four TV networks
325
Ne WSCast
For tbe End of the World,
You Get Two Minutes
How time dictates newscast form. What s happening
in the studio and control room during a broadcast.
Story types, sample scripts, visual illusions of TV news
339
Newspapers Will the Last One to Leave
Please Turn Off the Press?
The industry s failure to match population growth.
Circulation figures and charts. How ownership
has changed. Where advertisers spend their money
353
Privacy Get Out of Here
...
And Leave Me Alone
What rights do the media have to poke their cameras,
mikes and notepads into your face, your grief, your
business, your family? Your right to be left alone
359
Ratings Will They Know I Switched
From Opera to Wrestling?
Ratings determine how billions are invested.
Ratings/shares, People Meters, diaries, sweeps.
Wfc* they mean. How they work
.................................38 1
Book Orders If You»d Like More
Copies of This Book
The
toa
two pages of the book
teii
you
mow to order more copies and contact us
391
Лг
News Media
|
| any_adam_object | 1 |
| author | Jones, Clarence Medlycott 1912-1986 |
| author_GND | (DE-588)1013051645 |
| author_facet | Jones, Clarence Medlycott 1912-1986 |
| author_role | aut |
| author_sort | Jones, Clarence Medlycott 1912-1986 |
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| callnumber-label | P96 |
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| callnumber-subject | P - Philology and Linguistics |
| classification_rvk | AP 17420 |
| ctrlnum | (OCoLC)900969933 (DE-599)BVBBV042224972 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| edition | 8 ed. |
| format | Book |
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| id | DE-604.BV042224972 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:15:45Z |
| institution | BVB |
| isbn | 9780961960360 0961960361 |
| language | English |
| lccn | 2010293028 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027663405 |
| oclc_num | 900969933 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG |
| owner_facet | DE-473 DE-BY-UBG |
| physical | xiv, 392 p. ill. 22 cm |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Winning News Media |
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| spelling | Jones, Clarence Medlycott 1912-1986 Verfasser (DE-588)1013051645 aut Winning with the news media a self-defense manual when you're the story by Clarence Jones 8 ed. Anna Maria, FL Winning News Media 2005 xiv, 392 p. ill. 22 cm txt rdacontent n rdamedia nc rdacarrier Massenmedien Interviewing in mass media Television broadcasting of news Public relations Mass media Objectivity Newspapers Radio broadcasting Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027663405&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Jones, Clarence Medlycott 1912-1986 Winning with the news media a self-defense manual when you're the story Massenmedien Interviewing in mass media Television broadcasting of news Public relations Mass media Objectivity Newspapers Radio broadcasting |
| title | Winning with the news media a self-defense manual when you're the story |
| title_auth | Winning with the news media a self-defense manual when you're the story |
| title_exact_search | Winning with the news media a self-defense manual when you're the story |
| title_full | Winning with the news media a self-defense manual when you're the story by Clarence Jones |
| title_fullStr | Winning with the news media a self-defense manual when you're the story by Clarence Jones |
| title_full_unstemmed | Winning with the news media a self-defense manual when you're the story by Clarence Jones |
| title_short | Winning with the news media |
| title_sort | winning with the news media a self defense manual when you re the story |
| title_sub | a self-defense manual when you're the story |
| topic | Massenmedien Interviewing in mass media Television broadcasting of news Public relations Mass media Objectivity Newspapers Radio broadcasting |
| topic_facet | Massenmedien Interviewing in mass media Television broadcasting of news Public relations Mass media Objectivity Newspapers Radio broadcasting |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027663405&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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