Innovations in services marketing and management: strategies for emerging economies
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Hershey PA
Idea Global
2014
|
| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
|
| Subjects: | |
| Physical Description: | XXV, 383 S. Ill., graph. Darst. |
| ISBN: | 9781466646711 |
Staff View
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| id | DE-604.BV042201137 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:15:10Z |
| institution | BVB |
| isbn | 9781466646711 |
| language | English |
| lccn | 013025561 |
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| physical | XXV, 383 S. Ill., graph. Darst. |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Idea Global |
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| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| spelling | Innovations in services marketing and management strategies for emerging economies Anita Goyal Hershey PA Idea Global 2014 XXV, 383 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Service industries Marketing Service industries Management Marketing Mangement Case studies (DE-588)4522595-3 Fallstudiensammlung gnd-content Goyal, Anita 1972- Sonstige (DE-588)1047197626 oth |
| spellingShingle | Innovations in services marketing and management strategies for emerging economies Service industries Marketing Service industries Management Marketing Mangement Case studies |
| subject_GND | (DE-588)4522595-3 |
| title | Innovations in services marketing and management strategies for emerging economies |
| title_auth | Innovations in services marketing and management strategies for emerging economies |
| title_exact_search | Innovations in services marketing and management strategies for emerging economies |
| title_full | Innovations in services marketing and management strategies for emerging economies Anita Goyal |
| title_fullStr | Innovations in services marketing and management strategies for emerging economies Anita Goyal |
| title_full_unstemmed | Innovations in services marketing and management strategies for emerging economies Anita Goyal |
| title_short | Innovations in services marketing and management |
| title_sort | innovations in services marketing and management strategies for emerging economies |
| title_sub | strategies for emerging economies |
| topic | Service industries Marketing Service industries Management Marketing Mangement Case studies |
| topic_facet | Service industries Marketing Service industries Management Marketing Mangement Case studies Fallstudiensammlung |
| work_keys_str_mv | AT goyalanita innovationsinservicesmarketingandmanagementstrategiesforemergingeconomies |