Ambush Marketing im Sport: Grundlagen, Strategien, Wirkungen
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis Electronic eBook |
| Language: | German |
| Published: |
Berlin
E. Schmidt
2010
|
| Series: | Sportmanagement
3 |
| Subjects: | |
| Online Access: | Volltext |
| Physical Description: | 1 Online-Ressource (XXII, 361 Seite) Ill., graph. Darst. |
| ISBN: | 9783503126972 |
Staff View
MARC
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Record in the Search Index
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|---|---|
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| any_adam_object | |
| author | Nufer, Gerd 1970- |
| author_GND | (DE-588)120707918 |
| author_facet | Nufer, Gerd 1970- |
| author_role | aut |
| author_sort | Nufer, Gerd 1970- |
| author_variant | g n gn |
| building | Verbundindex |
| bvnumber | BV042176624 |
| classification_rvk | QP 600 QQ 980 ZX 6930 QP 621 |
| classification_tum | SPO 570f WIR 800f |
| collection | ZDB-47-ESV ZDB-47-ESW |
| ctrlnum | (OCoLC)897116951 (DE-599)BVBBV042176624 |
| dewey-full | 796.0698 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 796 - Athletic and outdoor sports and games |
| dewey-raw | 796.0698 |
| dewey-search | 796.0698 |
| dewey-sort | 3796.0698 |
| dewey-tens | 790 - Recreational and performing arts |
| discipline | Sport Sportwissenschaft Wirtschaftswissenschaften |
| format | Thesis Electronic eBook |
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| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV042176624 |
| illustrated | Illustrated |
| indexdate | 2025-02-20T06:50:59Z |
| institution | BVB |
| isbn | 9783503126972 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027615949 |
| oclc_num | 897116951 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-1043 DE-92 |
| owner_facet | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-1043 DE-92 |
| physical | 1 Online-Ressource (XXII, 361 Seite) Ill., graph. Darst. |
| psigel | ZDB-47-ESV ZDB-47-ESW |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | E. Schmidt |
| record_format | marc |
| series | Sportmanagement |
| series2 | Sportmanagement |
| spellingShingle | Nufer, Gerd 1970- Ambush Marketing im Sport Grundlagen, Strategien, Wirkungen Sportmanagement FIFA Fußball-Weltmeisterschaft 18. 2006 (DE-588)10099500-7 gnd Sportsponsoring (DE-588)4207428-9 gnd Ambush Marketing (DE-588)7634994-9 gnd Sportveranstaltung (DE-588)4056431-9 gnd Event-Marketing (DE-588)4335461-0 gnd |
| subject_GND | (DE-588)10099500-7 (DE-588)4207428-9 (DE-588)7634994-9 (DE-588)4056431-9 (DE-588)4335461-0 (DE-588)4113937-9 |
| title | Ambush Marketing im Sport Grundlagen, Strategien, Wirkungen |
| title_alt | Ambush-Marketing im Sport |
| title_auth | Ambush Marketing im Sport Grundlagen, Strategien, Wirkungen |
| title_exact_search | Ambush Marketing im Sport Grundlagen, Strategien, Wirkungen |
| title_full | Ambush Marketing im Sport Grundlagen, Strategien, Wirkungen von Gerd Nufer |
| title_fullStr | Ambush Marketing im Sport Grundlagen, Strategien, Wirkungen von Gerd Nufer |
| title_full_unstemmed | Ambush Marketing im Sport Grundlagen, Strategien, Wirkungen von Gerd Nufer |
| title_short | Ambush Marketing im Sport |
| title_sort | ambush marketing im sport grundlagen strategien wirkungen |
| title_sub | Grundlagen, Strategien, Wirkungen |
| topic | FIFA Fußball-Weltmeisterschaft 18. 2006 (DE-588)10099500-7 gnd Sportsponsoring (DE-588)4207428-9 gnd Ambush Marketing (DE-588)7634994-9 gnd Sportveranstaltung (DE-588)4056431-9 gnd Event-Marketing (DE-588)4335461-0 gnd |
| topic_facet | FIFA Fußball-Weltmeisterschaft 18. 2006 Sportsponsoring Ambush Marketing Sportveranstaltung Event-Marketing Hochschulschrift |
| url | http://www.esvcampus.de/978-3-503-12697-2 |
| volume_link | (DE-604)BV046651285 |
| work_keys_str_mv | AT nufergerd ambushmarketingimsportgrundlagenstrategienwirkungen AT nufergerd ambushmarketingimsport |