Vertical cooperative advertising in supply chain management: a game-theoretic analysis
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis Book |
| Language: | English |
| Published: |
Cham [u.a.]
Springer
2015
|
| Series: | Contributions to management science
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis Abstract |
| Physical Description: | XXII, 149 S. graph. Darst. |
| ISBN: | 9783319116259 |
Staff View
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Record in the Search Index
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|---|---|
| adam_text | VERTICAL COOPERATIVE ADVERTISING IN SUPPLY CHAIN MANAGEMENT
/ AUST, GERHARD
: 2015
TABLE OF CONTENTS / INHALTSVERZEICHNIS
INTRODUCTION
FUNDAMENTALS
COOPERATIVE ADVERTISING MODELS IN SUPPLY CHAIN MANAGEMENT
VERTICAL COOPERATIVE ADVERTISING AND PRICING DECISIONS IN A
MANUFACTURER-RETAILER SUPPLY CHAIN
GAME THEORETIC ANALYSIS OF PRICING AND VERTICAL COOPERATIVE ADVERTISING
OF A RETAILER-DUOPOLY WITH A COMMON MANUFACTURER
A MANUFACTURER-RETAILER SUPPLY CHAIN WITH FUZZY CUSTOMER DEMAND
RESUME
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
VERTICAL COOPERATIVE ADVERTISING IN SUPPLY CHAIN MANAGEMENT
/ AUST, GERHARD
: 2015
ABSTRACT / INHALTSTEXT
IN THIS BOOK METHODS FROM OPERATIONS RESEARCH AND GAME THEORY ARE USED
TO DETERMINE COMPANIES’ PROFIT-MAXIMIZING STRATEGIES RELATED TO
PRICING AND (COOPERATIVE) ADVERTISING. IT CONSIDERS DIFFERENT SUPPLY
CHAIN STRUCTURES AS WELL AS VARIOUS DISTRIBUTIONS OF POWER, MAKING IT
POSSIBLE TO ANALYZE BOTH INTER-ECHELON AND INTRA-ECHELON DEPENDENCIES
BETWEEN THE COMPANIES’ DECISIONS. ADDITIONALLY, AN APPROACH BASED ON
FUZZY SET THEORY IS PRESENTED IN ORDER TO COMPENSATE FOR INCOMPLETE OR
MISSING DATA ON MARKET CHARACTERISTICS. VERTICAL COOPERATIVE ADVERTISING
IS AN ESSENTIAL ELEMENT OF PARTNERSHIPS BETWEEN MANUFACTURERS AND
RETAILERS, ALLOWING MANUFACTURERS TO FINANCIALLY SUPPORT THEIR
RETAILERS’ ADVERTISING EFFORTS SO AS TO INCREASE SALES FOR THE ENTIRE
SUPPLY CHAIN. GIVEN THAT SUCH PROGRAMS NOT ONLY MAKE UP A CONSIDERABLE
PART OF MANY COMPANIES’ ADVERTISING BUDGETS, BUT ARE ALSO A
CONTROVERSIAL SUBJECT IN MANY BUSINESS RELATIONS, THEIR CORRECT DESIGN
IS OF PARTICULAR IMPORTANCE
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Aust, Gerhard 1984- |
| author_GND | (DE-588)1047352710 |
| author_facet | Aust, Gerhard 1984- |
| author_role | aut |
| author_sort | Aust, Gerhard 1984- |
| author_variant | g a ga |
| building | Verbundindex |
| bvnumber | BV042146159 |
| classification_rvk | QP 530 |
| ctrlnum | (OCoLC)903298692 (DE-599)BVBBV042146159 |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
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| isbn | 9783319116259 |
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| spelling | Aust, Gerhard 1984- Verfasser (DE-588)1047352710 aut Vertical cooperative advertising in supply chain management a game-theoretic analysis Gerhard Aust Cham [u.a.] Springer 2015 XXII, 149 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Contributions to management science zugl.: Dresden, Univ., Diss., 2014 u.d.T.: Game-theoretic analysis of vertical cooperative advertising in supply chain management Spieltheorie (DE-588)4056243-8 gnd rswk-swf Gemeinschaftswerbung (DE-588)4156555-1 gnd rswk-swf Supply Chain Management (DE-588)4684051-5 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Supply Chain Management (DE-588)4684051-5 s Gemeinschaftswerbung (DE-588)4156555-1 s Spieltheorie (DE-588)4056243-8 s 1\p DE-604 Erscheint auch als Online-Ausgabe 978-3-319-11626-6 Springer Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027586032&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Springer Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027586032&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Abstract 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Aust, Gerhard 1984- Vertical cooperative advertising in supply chain management a game-theoretic analysis Spieltheorie (DE-588)4056243-8 gnd Gemeinschaftswerbung (DE-588)4156555-1 gnd Supply Chain Management (DE-588)4684051-5 gnd |
| subject_GND | (DE-588)4056243-8 (DE-588)4156555-1 (DE-588)4684051-5 (DE-588)4113937-9 |
| title | Vertical cooperative advertising in supply chain management a game-theoretic analysis |
| title_auth | Vertical cooperative advertising in supply chain management a game-theoretic analysis |
| title_exact_search | Vertical cooperative advertising in supply chain management a game-theoretic analysis |
| title_full | Vertical cooperative advertising in supply chain management a game-theoretic analysis Gerhard Aust |
| title_fullStr | Vertical cooperative advertising in supply chain management a game-theoretic analysis Gerhard Aust |
| title_full_unstemmed | Vertical cooperative advertising in supply chain management a game-theoretic analysis Gerhard Aust |
| title_short | Vertical cooperative advertising in supply chain management |
| title_sort | vertical cooperative advertising in supply chain management a game theoretic analysis |
| title_sub | a game-theoretic analysis |
| topic | Spieltheorie (DE-588)4056243-8 gnd Gemeinschaftswerbung (DE-588)4156555-1 gnd Supply Chain Management (DE-588)4684051-5 gnd |
| topic_facet | Spieltheorie Gemeinschaftswerbung Supply Chain Management Hochschulschrift |
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