APA (7th ed.) Citation

Moriarty, S. E., Mitchell, N., & Wells, W. (2015). Advertising & IMC: Principles & practice (10. ed., global ed.). Pearson.

Chicago Style (17th ed.) Citation

Moriarty, Sandra E., Nancy Mitchell, and William Wells. Advertising & IMC: Principles & Practice. 10. ed., global ed. Boston, Mass., Munich [u.a.]: Pearson, 2015.

MLA (9th ed.) Citation

Moriarty, Sandra E., et al. Advertising & IMC: Principles & Practice. 10. ed., global ed. Pearson, 2015.