Strategic management for tourism, hospitality and events:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
2015
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XX, 708 S. graph. Darst. |
| ISBN: | 9780415837248 9780415837279 |
Internformat
MARC
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-027577024 | ||
Datensatz im Suchindex
| _version_ | 1804152619671748608 |
|---|---|
| adam_text | Titel: Strategic management for tourism, hospitality and events
Autor: Evans, Nigel
Jahr: 2015
Contents
List offigures ix
List of tables xüi
Preface xvii
Study guide xix
Part 1 Strategy and the tourism, hospitality and events contexts 1
1. Strategy and Strategie objeetives for tourism, hospitality and event organizations 12
2. Introduction to strategy for tourism, hospitality and events 41
Part 2 Analysing the internal environment 73
3. Tourism, hospitality and event organizations: the operational context:
competencies, resources and competitive advantage 76
4. Tourism, hospitality and event organizations: the human resources context 109
5. Tourism, hospitality and event organizations: the financial context 148
6. Tourism, hospitality and event organizations: the produets and markets context 190
Part 3 Analysing the external environment and SWOT 239
7. The external environment for tourism, hospitality and event organizations:
the macro context 242
8. The external environment for tourism, hospitality and event organizations:
the micro context 262
9. SWOT analysis for tourism, hospitality and event organizations 304
viii CONTENTS
Part 4 Strategie selection 317
10. Competitive strategy and Strategie direction for tourism, hospitality and event
organizations 322
11. Strategie methods for tourism, hospitality and event organizations 377
12. Strategie evaluation and selection for tourism, hospitality and event organizations 433
Part 5 Strategie implementation and strategy in theory and practice 469
13. Strategie implementation for tourism, hospitality and events 472
14. International and global strategies for tourism, hospitality and events 520
15. Strategy and tourism, hospitality and event organizations: theory and practice 563
Part 6 Case analysis for tourism, hospitality and events 581
Case 1 Strategie alliances in the airline industry 588
Case 2 Tourism Queensland: Strategie positioning and promotion 601
Case 3 Ryanair: evolution of competitive strategy 619
Case 4 Hyatt Hotels: a family firm goes for growth 623
Case 5 Days Inn: franchising hospitality assets in China 640
Case 6 Reed Exhibitions: the world s leading events Organizer 651
Case 7 Thomas Cook: tumaround for a historic travel brand 666
Glossary 680
Index 689
|
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| bvnumber | BV042136968 |
| classification_rvk | QQ 940 |
| ctrlnum | (OCoLC)904067460 (DE-599)BVBBV042136968 |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-10T01:13:36Z |
| institution | BVB |
| isbn | 9780415837248 9780415837279 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027577024 |
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| physical | XX, 708 S. graph. Darst. |
| publishDate | 2015 |
| publishDateSearch | 2015 |
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| publisher | Routledge |
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| spelling | Evans, Nigel 1955- Verfasser (DE-588)1067700870 aut Strategic management for tourism, hospitality and events Nigel Evans 2. ed. London [u.a.] Routledge 2015 XX, 708 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Strategisches Management (DE-588)4124261-0 gnd rswk-swf Tourismus (DE-588)4018406-7 gnd rswk-swf Strategisches Management (DE-588)4124261-0 s Tourismus (DE-588)4018406-7 s DE-604 Erscheint auch als Online-Ausgabe 978-0-203-77149-5 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027577024&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Evans, Nigel 1955- Strategic management for tourism, hospitality and events Strategisches Management (DE-588)4124261-0 gnd Tourismus (DE-588)4018406-7 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4018406-7 |
| title | Strategic management for tourism, hospitality and events |
| title_auth | Strategic management for tourism, hospitality and events |
| title_exact_search | Strategic management for tourism, hospitality and events |
| title_full | Strategic management for tourism, hospitality and events Nigel Evans |
| title_fullStr | Strategic management for tourism, hospitality and events Nigel Evans |
| title_full_unstemmed | Strategic management for tourism, hospitality and events Nigel Evans |
| title_short | Strategic management for tourism, hospitality and events |
| title_sort | strategic management for tourism hospitality and events |
| topic | Strategisches Management (DE-588)4124261-0 gnd Tourismus (DE-588)4018406-7 gnd |
| topic_facet | Strategisches Management Tourismus |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027577024&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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