Was Marken unwiderstehlich macht: 101 Wege zur Begehrlichkeit
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Zürich
Orell Füssli
2014
|
| Edition: | 3. Aufl. |
| Subjects: | |
| Physical Description: | 236 S. |
| ISBN: | 9783280053430 |
Staff View
MARC
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Record in the Search Index
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|---|---|
| any_adam_object | |
| author | Koch, Klaus-Dieter |
| author_facet | Koch, Klaus-Dieter |
| author_role | aut |
| author_sort | Koch, Klaus-Dieter |
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| bvnumber | BV042099909 |
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| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. Aufl. |
| format | Book |
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| id | DE-604.BV042099909 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:12:42Z |
| institution | BVB |
| isbn | 9783280053430 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027540579 |
| oclc_num | 875132561 |
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| physical | 236 S. |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Orell Füssli |
| record_format | marc |
| spelling | Koch, Klaus-Dieter Verfasser aut Was Marken unwiderstehlich macht 101 Wege zur Begehrlichkeit Klaus-Dieter Koch 3. Aufl. Zürich Orell Füssli 2014 236 S. txt rdacontent n rdamedia nc rdacarrier Markenartikel stw Markenimage - Markenpolitik Markenpolitik stw Produktimage stw Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenimage (DE-588)4136439-9 gnd rswk-swf Markenimage (DE-588)4136439-9 s Markenpolitik (DE-588)4144679-3 s DE-604 |
| spellingShingle | Koch, Klaus-Dieter Was Marken unwiderstehlich macht 101 Wege zur Begehrlichkeit Markenartikel stw Markenimage - Markenpolitik Markenpolitik stw Produktimage stw Markenpolitik (DE-588)4144679-3 gnd Markenimage (DE-588)4136439-9 gnd |
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| title | Was Marken unwiderstehlich macht 101 Wege zur Begehrlichkeit |
| title_auth | Was Marken unwiderstehlich macht 101 Wege zur Begehrlichkeit |
| title_exact_search | Was Marken unwiderstehlich macht 101 Wege zur Begehrlichkeit |
| title_full | Was Marken unwiderstehlich macht 101 Wege zur Begehrlichkeit Klaus-Dieter Koch |
| title_fullStr | Was Marken unwiderstehlich macht 101 Wege zur Begehrlichkeit Klaus-Dieter Koch |
| title_full_unstemmed | Was Marken unwiderstehlich macht 101 Wege zur Begehrlichkeit Klaus-Dieter Koch |
| title_short | Was Marken unwiderstehlich macht |
| title_sort | was marken unwiderstehlich macht 101 wege zur begehrlichkeit |
| title_sub | 101 Wege zur Begehrlichkeit |
| topic | Markenartikel stw Markenimage - Markenpolitik Markenpolitik stw Produktimage stw Markenpolitik (DE-588)4144679-3 gnd Markenimage (DE-588)4136439-9 gnd |
| topic_facet | Markenartikel Markenimage - Markenpolitik Markenpolitik Produktimage Markenimage |
| work_keys_str_mv | AT kochklausdieter wasmarkenunwiderstehlichmacht101wegezurbegehrlichkeit |