Managing marketing information:
Gespeichert in:
Hauptverfasser: | , |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Abingdon, OX [u.a.]
Routledge
2015
|
Ausgabe: | 1. publ. in 1983, 1. publ. |
Schriftenreihe: | Routledge library editions Marketing
17 |
Schlagworte: | |
Beschreibung: | 223 S. graph. Darst. |
ISBN: | 9780415834469 9781138793149 |
Internformat
MARC
LEADER | 00000nam a2200000 cb4500 | ||
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100 | 1 | |a Piercy, Nigel |e Verfasser |4 aut | |
245 | 1 | 0 | |a Managing marketing information |c Nigel Piercy and Martin Evans |
250 | |a 1. publ. in 1983, 1. publ. | ||
264 | 1 | |a Abingdon, OX [u.a.] |b Routledge |c 2015 | |
300 | |a 223 S. |b graph. Darst. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
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650 | 4 | |a Marketing - Recherche | |
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830 | 0 | |a Routledge library editions |p Marketing |v 17 |w (DE-604)BV042090217 |9 17 | |
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Datensatz im Suchindex
_version_ | 1820889706786717696 |
---|---|
adam_text | |
any_adam_object | |
author | Piercy, Nigel Evans, Martin D. D. 1960- |
author_GND | (DE-588)124547958 |
author_facet | Piercy, Nigel Evans, Martin D. D. 1960- |
author_role | aut aut |
author_sort | Piercy, Nigel |
author_variant | n p np m d d e mdd mdde |
building | Verbundindex |
bvnumber | BV042090555 |
callnumber-first | H - Social Science |
callnumber-label | HF5415 |
callnumber-raw | HF5415.2 |
callnumber-search | HF5415.2 |
callnumber-sort | HF 45415.2 |
callnumber-subject | HF - Commerce |
classification_rvk | QP 600 QP 610 |
ctrlnum | (OCoLC)915569713 (DE-599)BVBBV042090555 |
dewey-full | 658.8/02 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8/02 |
dewey-search | 658.8/02 |
dewey-sort | 3658.8 12 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
edition | 1. publ. in 1983, 1. publ. |
format | Book |
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genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
genre_facet | Aufsatzsammlung |
geographic | USA (DE-588)4078704-7 gnd Karibik (DE-588)4073241-1 gnd |
geographic_facet | USA Karibik |
id | DE-604.BV042090555 |
illustrated | Illustrated |
indexdate | 2025-01-10T19:02:26Z |
institution | BVB |
isbn | 9780415834469 9781138793149 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027531428 |
oclc_num | 915569713 |
open_access_boolean | |
owner | DE-11 DE-739 |
owner_facet | DE-11 DE-739 |
physical | 223 S. graph. Darst. |
publishDate | 2015 |
publishDateSearch | 2015 |
publishDateSort | 2015 |
publisher | Routledge |
record_format | marc |
series | Routledge library editions Marketing |
series2 | Routledge library editions : Marketing |
spelling | Piercy, Nigel Verfasser aut Managing marketing information Nigel Piercy and Martin Evans 1. publ. in 1983, 1. publ. Abingdon, OX [u.a.] Routledge 2015 223 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Routledge library editions : Marketing 17 Informatiesystemen gtt Marketing - Gestion Marketing - Recherche Marketing gtt Management information systems Marketing research Marketing Management Alkoholisches Getränk (DE-588)4128384-3 gnd rswk-swf Tourismus (DE-588)4018406-7 gnd rswk-swf Preispolitik (DE-588)4047118-4 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Pharmazeutische Industrie (DE-588)4045696-1 gnd rswk-swf Technischer Fortschritt (DE-588)4059252-2 gnd rswk-swf Marketinginformationssystem (DE-588)4140243-1 gnd rswk-swf Exportmarketing (DE-588)4153393-8 gnd rswk-swf Lebensmittelindustrie (DE-588)4034889-1 gnd rswk-swf Lebensmittel (DE-588)4034870-2 gnd rswk-swf Geschichte (DE-588)4020517-4 gnd rswk-swf Betrieb (DE-588)4006138-3 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Lebensmittelmarkt (DE-588)4139346-6 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Wettbewerb (DE-588)4065835-1 gnd rswk-swf Außenhandelsbetriebslehre (DE-588)4257143-1 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf Karibik (DE-588)4073241-1 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketinginformationssystem (DE-588)4140243-1 s DE-604 Geschichte (DE-588)4020517-4 s Lebensmittel (DE-588)4034870-2 s Marke (DE-588)4074577-6 s Marketing (DE-588)4037589-4 s USA (DE-588)4078704-7 g Pharmazeutische Industrie (DE-588)4045696-1 s Wettbewerb (DE-588)4065835-1 s Alkoholisches Getränk (DE-588)4128384-3 s Lebensmittelindustrie (DE-588)4034889-1 s Außenhandelsbetriebslehre (DE-588)4257143-1 s Preispolitik (DE-588)4047118-4 s Exportmarketing (DE-588)4153393-8 s Lebensmittelmarkt (DE-588)4139346-6 s Markenpolitik (DE-588)4144679-3 s Karibik (DE-588)4073241-1 g Tourismus (DE-588)4018406-7 s Betrieb (DE-588)4006138-3 s Technischer Fortschritt (DE-588)4059252-2 s Evans, Martin D. D. 1960- Verfasser (DE-588)124547958 aut Erscheint auch als Online-Ausgabe 978-1-315-76149-7 Erscheint auch als Online-Ausgabe 978-1-315-76199-2 Routledge library editions Marketing 17 (DE-604)BV042090217 17 |
spellingShingle | Piercy, Nigel Evans, Martin D. D. 1960- Managing marketing information Routledge library editions Marketing Informatiesystemen gtt Marketing - Gestion Marketing - Recherche Marketing gtt Management information systems Marketing research Marketing Management Alkoholisches Getränk (DE-588)4128384-3 gnd Tourismus (DE-588)4018406-7 gnd Preispolitik (DE-588)4047118-4 gnd Markenpolitik (DE-588)4144679-3 gnd Pharmazeutische Industrie (DE-588)4045696-1 gnd Technischer Fortschritt (DE-588)4059252-2 gnd Marketinginformationssystem (DE-588)4140243-1 gnd Exportmarketing (DE-588)4153393-8 gnd Lebensmittelindustrie (DE-588)4034889-1 gnd Lebensmittel (DE-588)4034870-2 gnd Geschichte (DE-588)4020517-4 gnd Betrieb (DE-588)4006138-3 gnd Marketing (DE-588)4037589-4 gnd Lebensmittelmarkt (DE-588)4139346-6 gnd Marke (DE-588)4074577-6 gnd Wettbewerb (DE-588)4065835-1 gnd Außenhandelsbetriebslehre (DE-588)4257143-1 gnd |
subject_GND | (DE-588)4128384-3 (DE-588)4018406-7 (DE-588)4047118-4 (DE-588)4144679-3 (DE-588)4045696-1 (DE-588)4059252-2 (DE-588)4140243-1 (DE-588)4153393-8 (DE-588)4034889-1 (DE-588)4034870-2 (DE-588)4020517-4 (DE-588)4006138-3 (DE-588)4037589-4 (DE-588)4139346-6 (DE-588)4074577-6 (DE-588)4065835-1 (DE-588)4257143-1 (DE-588)4078704-7 (DE-588)4073241-1 (DE-588)4143413-4 |
title | Managing marketing information |
title_auth | Managing marketing information |
title_exact_search | Managing marketing information |
title_full | Managing marketing information Nigel Piercy and Martin Evans |
title_fullStr | Managing marketing information Nigel Piercy and Martin Evans |
title_full_unstemmed | Managing marketing information Nigel Piercy and Martin Evans |
title_short | Managing marketing information |
title_sort | managing marketing information |
topic | Informatiesystemen gtt Marketing - Gestion Marketing - Recherche Marketing gtt Management information systems Marketing research Marketing Management Alkoholisches Getränk (DE-588)4128384-3 gnd Tourismus (DE-588)4018406-7 gnd Preispolitik (DE-588)4047118-4 gnd Markenpolitik (DE-588)4144679-3 gnd Pharmazeutische Industrie (DE-588)4045696-1 gnd Technischer Fortschritt (DE-588)4059252-2 gnd Marketinginformationssystem (DE-588)4140243-1 gnd Exportmarketing (DE-588)4153393-8 gnd Lebensmittelindustrie (DE-588)4034889-1 gnd Lebensmittel (DE-588)4034870-2 gnd Geschichte (DE-588)4020517-4 gnd Betrieb (DE-588)4006138-3 gnd Marketing (DE-588)4037589-4 gnd Lebensmittelmarkt (DE-588)4139346-6 gnd Marke (DE-588)4074577-6 gnd Wettbewerb (DE-588)4065835-1 gnd Außenhandelsbetriebslehre (DE-588)4257143-1 gnd |
topic_facet | Informatiesystemen Marketing - Gestion Marketing - Recherche Marketing Management information systems Marketing research Marketing Management Alkoholisches Getränk Tourismus Preispolitik Markenpolitik Pharmazeutische Industrie Technischer Fortschritt Marketinginformationssystem Exportmarketing Lebensmittelindustrie Lebensmittel Geschichte Betrieb Lebensmittelmarkt Marke Wettbewerb Außenhandelsbetriebslehre USA Karibik Aufsatzsammlung |
volume_link | (DE-604)BV042090217 |
work_keys_str_mv | AT piercynigel managingmarketinginformation AT evansmartindd managingmarketinginformation |