Advertising for account handlers:
<P>The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner's role: presentations made to clients, briefing crea...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Abingdon, OX [u.a.]
Routledge
2015
|
| Ausgabe: | 1. publ. in 1949, 1. publ. |
| Schriftenreihe: | Routledge library editions Marketing
11 |
| Schlagworte: | |
| Zusammenfassung: | <P>The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner's role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency. </P> |
| Beschreibung: | XI, 183 S. |
| ISBN: | 9780415834469 9781138787032 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1820889706785669120 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Linacre, Nigel |
| author_GND | (DE-588)1144918413 |
| author_facet | Linacre, Nigel |
| author_role | aut |
| author_sort | Linacre, Nigel |
| author_variant | n l nl |
| building | Verbundindex |
| bvnumber | BV042090483 |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)915569562 (DE-599)BVBBV042090483 |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. in 1949, 1. publ. |
| format | Book |
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| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| geographic | USA (DE-588)4078704-7 gnd Karibik (DE-588)4073241-1 gnd |
| geographic_facet | USA Karibik |
| id | DE-604.BV042090483 |
| illustrated | Not Illustrated |
| indexdate | 2025-01-10T19:02:26Z |
| institution | BVB |
| isbn | 9780415834469 9781138787032 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027531356 |
| oclc_num | 915569562 |
| open_access_boolean | |
| owner | DE-11 DE-739 |
| owner_facet | DE-11 DE-739 |
| physical | XI, 183 S. |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Routledge |
| record_format | marc |
| series | Routledge library editions Marketing |
| series2 | Routledge library editions : Marketing |
| spelling | Linacre, Nigel Verfasser (DE-588)1144918413 aut Advertising for account handlers Nigel Linacre 1. publ. in 1949, 1. publ. Abingdon, OX [u.a.] Routledge 2015 XI, 183 S. txt rdacontent n rdamedia nc rdacarrier Routledge library editions : Marketing 11 <P>The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner's role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency. </P> Alkoholisches Getränk (DE-588)4128384-3 gnd rswk-swf Tourismus (DE-588)4018406-7 gnd rswk-swf Preispolitik (DE-588)4047118-4 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Pharmazeutische Industrie (DE-588)4045696-1 gnd rswk-swf Technischer Fortschritt (DE-588)4059252-2 gnd rswk-swf Exportmarketing (DE-588)4153393-8 gnd rswk-swf Lebensmittelindustrie (DE-588)4034889-1 gnd rswk-swf Lebensmittel (DE-588)4034870-2 gnd rswk-swf Geschichte (DE-588)4020517-4 gnd rswk-swf Betrieb (DE-588)4006138-3 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Lebensmittelmarkt (DE-588)4139346-6 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Wettbewerb (DE-588)4065835-1 gnd rswk-swf Außenhandelsbetriebslehre (DE-588)4257143-1 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf Karibik (DE-588)4073241-1 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Geschichte (DE-588)4020517-4 s Lebensmittel (DE-588)4034870-2 s Marke (DE-588)4074577-6 s Marketing (DE-588)4037589-4 s DE-604 USA (DE-588)4078704-7 g Pharmazeutische Industrie (DE-588)4045696-1 s Wettbewerb (DE-588)4065835-1 s Alkoholisches Getränk (DE-588)4128384-3 s Lebensmittelindustrie (DE-588)4034889-1 s Außenhandelsbetriebslehre (DE-588)4257143-1 s Preispolitik (DE-588)4047118-4 s Exportmarketing (DE-588)4153393-8 s Lebensmittelmarkt (DE-588)4139346-6 s Markenpolitik (DE-588)4144679-3 s Karibik (DE-588)4073241-1 g Tourismus (DE-588)4018406-7 s Betrieb (DE-588)4006138-3 s Technischer Fortschritt (DE-588)4059252-2 s Strategisches Management (DE-588)4124261-0 s Erscheint auch als Online-Ausgabe 978-1-315-76199-2 Erscheint auch als Online-Ausgabe 978-1-315-76686-7 Routledge library editions Marketing 11 (DE-604)BV042090217 11 |
| spellingShingle | Linacre, Nigel Advertising for account handlers Routledge library editions Marketing Alkoholisches Getränk (DE-588)4128384-3 gnd Tourismus (DE-588)4018406-7 gnd Preispolitik (DE-588)4047118-4 gnd Markenpolitik (DE-588)4144679-3 gnd Pharmazeutische Industrie (DE-588)4045696-1 gnd Technischer Fortschritt (DE-588)4059252-2 gnd Exportmarketing (DE-588)4153393-8 gnd Lebensmittelindustrie (DE-588)4034889-1 gnd Lebensmittel (DE-588)4034870-2 gnd Geschichte (DE-588)4020517-4 gnd Betrieb (DE-588)4006138-3 gnd Marketing (DE-588)4037589-4 gnd Lebensmittelmarkt (DE-588)4139346-6 gnd Marke (DE-588)4074577-6 gnd Strategisches Management (DE-588)4124261-0 gnd Wettbewerb (DE-588)4065835-1 gnd Außenhandelsbetriebslehre (DE-588)4257143-1 gnd |
| subject_GND | (DE-588)4128384-3 (DE-588)4018406-7 (DE-588)4047118-4 (DE-588)4144679-3 (DE-588)4045696-1 (DE-588)4059252-2 (DE-588)4153393-8 (DE-588)4034889-1 (DE-588)4034870-2 (DE-588)4020517-4 (DE-588)4006138-3 (DE-588)4037589-4 (DE-588)4139346-6 (DE-588)4074577-6 (DE-588)4124261-0 (DE-588)4065835-1 (DE-588)4257143-1 (DE-588)4078704-7 (DE-588)4073241-1 (DE-588)4143413-4 |
| title | Advertising for account handlers |
| title_auth | Advertising for account handlers |
| title_exact_search | Advertising for account handlers |
| title_full | Advertising for account handlers Nigel Linacre |
| title_fullStr | Advertising for account handlers Nigel Linacre |
| title_full_unstemmed | Advertising for account handlers Nigel Linacre |
| title_short | Advertising for account handlers |
| title_sort | advertising for account handlers |
| topic | Alkoholisches Getränk (DE-588)4128384-3 gnd Tourismus (DE-588)4018406-7 gnd Preispolitik (DE-588)4047118-4 gnd Markenpolitik (DE-588)4144679-3 gnd Pharmazeutische Industrie (DE-588)4045696-1 gnd Technischer Fortschritt (DE-588)4059252-2 gnd Exportmarketing (DE-588)4153393-8 gnd Lebensmittelindustrie (DE-588)4034889-1 gnd Lebensmittel (DE-588)4034870-2 gnd Geschichte (DE-588)4020517-4 gnd Betrieb (DE-588)4006138-3 gnd Marketing (DE-588)4037589-4 gnd Lebensmittelmarkt (DE-588)4139346-6 gnd Marke (DE-588)4074577-6 gnd Strategisches Management (DE-588)4124261-0 gnd Wettbewerb (DE-588)4065835-1 gnd Außenhandelsbetriebslehre (DE-588)4257143-1 gnd |
| topic_facet | Alkoholisches Getränk Tourismus Preispolitik Markenpolitik Pharmazeutische Industrie Technischer Fortschritt Exportmarketing Lebensmittelindustrie Lebensmittel Geschichte Betrieb Marketing Lebensmittelmarkt Marke Strategisches Management Wettbewerb Außenhandelsbetriebslehre USA Karibik Aufsatzsammlung |
| volume_link | (DE-604)BV042090217 |
| work_keys_str_mv | AT linacrenigel advertisingforaccounthandlers |