July boys new global players - Sonti, Gautam (Documentary Educational Resources, 2006)
Previously released on DVD.. - Title from resource description page (viewed Dec. 23, 2010). - Recorded in Bangalore, India
The Indian software outsourcing industry has emerged as a key node of the global economy. The series of ethnographic films, Coding Culture, explores the cultures of outsourced work and the moulding of a new workforce to cater to this global high-tech services industry. Each of the three films focuses on a single company, representing one of the major types of software company found in Bangalore: a medium-sized Indian-owned company software services company (Mphasis: The 'M' Way); the offshore software development centre of a U.S.-based IT company (Sun Microsystems: Fun@Sun); and a small 'cross-border' startup company that produces its own software products and markets them to global customers (July Systems: July Boys)