The Bauhaus and public relations: communication in a permanent state of crisis
"This innovative study considers one of the most important art and design movements of the 20th century, the Bauhaus, in conjunction with current research in public relations and organizational communication, elaborating on the mechanisms of internal and external communication available to infl...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Routledge
2014
|
| Schriftenreihe: | Routledge research in public relations
4 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "This innovative study considers one of the most important art and design movements of the 20th century, the Bauhaus, in conjunction with current research in public relations and organizational communication, elaborating on the mechanisms of internal and external communication available to influence the stakeholders in politics, society, industry, and the art world. In a movement where a substantial share of productivity ran in measures to highlight the public value of the institution funded by the taxpayer, the directors, and other persons in charge, the Bauhaus developed comprehensive strategies to communicate their messages to a variety of target groups such as politicians and economic leaders, intellectuals and other artists, current and prospective students, and the general public. To achieve this goal, the Bauhaus anticipated many instruments of modern public relations and corporate communications, including press releases, staging of events, media publications, community building, lobbying, and the creation of nationwide public presence. Rössler argues that as an organization, the Bauhaus cultivated corporate behavior and, most prominently, a corporate design which unfolded revolutionary power. The basic achievements of new typography (a label coined at the Bauhaus) determine visual communication to this day, while the Bauhaus moved from an institutional organization to a community. Beginning with an overview of the Bauhaus' corporate identity and a close examination of the respective directors' roles for internal and external communication, this book visits exhibitions, events, and the media attention they evoked in newspapers and contemporary periodicals, along with media products designed at the Bauhaus such as magazines, books, and bank notes".. |
| Beschreibung: | Includes bibliographical references (pages 263-281) and index |
| Beschreibung: | IX, 287 S. Ill. 24 cm |
| ISBN: | 9780415630856 9780203097281 |
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| 520 | |a "This innovative study considers one of the most important art and design movements of the 20th century, the Bauhaus, in conjunction with current research in public relations and organizational communication, elaborating on the mechanisms of internal and external communication available to influence the stakeholders in politics, society, industry, and the art world. In a movement where a substantial share of productivity ran in measures to highlight the public value of the institution funded by the taxpayer, the directors, and other persons in charge, the Bauhaus developed comprehensive strategies to communicate their messages to a variety of target groups such as politicians and economic leaders, intellectuals and other artists, current and prospective students, and the general public. To achieve this goal, the Bauhaus anticipated many instruments of modern public relations and corporate communications, including press releases, staging of events, media publications, community building, lobbying, and the creation of nationwide public presence. Rössler argues that as an organization, the Bauhaus cultivated corporate behavior and, most prominently, a corporate design which unfolded revolutionary power. The basic achievements of new typography (a label coined at the Bauhaus) determine visual communication to this day, while the Bauhaus moved from an institutional organization to a community. Beginning with an overview of the Bauhaus' corporate identity and a close examination of the respective directors' roles for internal and external communication, this book visits exhibitions, events, and the media attention they evoked in newspapers and contemporary periodicals, along with media products designed at the Bauhaus such as magazines, books, and bank notes".. | ||
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| 650 | 4 | |a BUSINESS & ECONOMICS / Public Relations | |
| 650 | 4 | |a ART / History / Modern (late 19th Century to 1945) | |
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Datensatz im Suchindex
| _version_ | 1804152519647035392 |
|---|---|
| adam_text | CONTENTS
LIST OF TABLES AND FIGURES VII
INTRODUCTION 1
1 CORPORATE IDENTITY:
THE BAUHAUS IN DIALOGUE WITH THE PUBLIC 8
PARTI
MEETING THE PUBLIC
2 THE NETWORKS: HOW THE DIRECTORS SHAPED PERCEPTIONS 37
INCLUDING: POLITICS AND FUN: COMMUNICATING
THE MEYER BAUHAUS (BY DARA KIESE) 60
COMMUNITY BUILDING WITHOUT PUBLIC
RELATIONS: THE MIES ERA (BY DARA KIESE) 66
3 THE EXHIBITIONS: PROMOTING THE BAUHAUS IDEA 70
INCLUDING: HANNES MEYER S WANDERSCHAU (BY DARA KIESE) 75
4 THE EVENTS: STAGING THE BAUHAUS FOR THE PUBLIC 85
PART II
DESIGNING PRINTED MATTER
5 THE PROPAGANDA: GRAPHIC DESIGN AND
THE PRINTING/ADVERTISING WORKSHOPS 105
6 THE MONEY:
NEW TYPOGRAPHY IN EVERYBODY S POCKETS (BY NELE HEISE) 120
VI CONTENTS
7 THE PRINTS: BOOKS AND MAGAZINES IN THE NEW TYPOGRAPHY 137
PART III
THE VOICES OF THE OTHERS
8 THE MEDIA: MONITORING PRESS COVERAGE 159
9 THE COMMENTARIES: INSTRUMENTALIZING THE PRESS RESPONSE 185
10 THE PERIODICALS: SUCCESSFUL AGENDA SETTING 198
CONCLUSION 217
NOTES 223
BIBLIOGRAPHY 263
INDEX 283
|
| any_adam_object | 1 |
| author | Rössler, Patrick 1964- |
| author_GND | (DE-588)118193724 |
| author_facet | Rössler, Patrick 1964- |
| author_role | aut |
| author_sort | Rössler, Patrick 1964- |
| author_variant | p r pr |
| building | Verbundindex |
| bvnumber | BV042073592 |
| callnumber-first | N - Fine Arts |
| callnumber-label | N332 |
| callnumber-raw | N332.G33 |
| callnumber-search | N332.G33 |
| callnumber-sort | N 3332 G33 |
| callnumber-subject | N - Visual Arts |
| classification_rvk | LH 67553 LK 10355 |
| ctrlnum | (OCoLC)879603246 (DE-599)BVBBV042073592 |
| dewey-full | 707.1/143184 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 707 - Education, research & related topics |
| dewey-raw | 707.1/143184 |
| dewey-search | 707.1/143184 |
| dewey-sort | 3707.1 6143184 |
| dewey-tens | 700 - The arts |
| discipline | Kunstgeschichte |
| era | Geschichte 1919-1932 gnd |
| era_facet | Geschichte 1919-1932 |
| format | Book |
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| id | DE-604.BV042073592 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:12:00Z |
| institution | BVB |
| isbn | 9780415630856 9780203097281 |
| language | English |
| lccn | 013032847 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027514806 |
| oclc_num | 879603246 |
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| owner | DE-634 DE-255 DE-11 |
| owner_facet | DE-634 DE-255 DE-11 |
| physical | IX, 287 S. Ill. 24 cm |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Routledge |
| record_format | marc |
| series | Routledge research in public relations |
| series2 | Routledge research in public relations |
| spelling | Rössler, Patrick 1964- Verfasser (DE-588)118193724 aut The Bauhaus and public relations communication in a permanent state of crisis Patrick Rössler New York [u.a.] Routledge 2014 IX, 287 S. Ill. 24 cm txt rdacontent n rdamedia nc rdacarrier Routledge research in public relations 4 Includes bibliographical references (pages 263-281) and index "This innovative study considers one of the most important art and design movements of the 20th century, the Bauhaus, in conjunction with current research in public relations and organizational communication, elaborating on the mechanisms of internal and external communication available to influence the stakeholders in politics, society, industry, and the art world. In a movement where a substantial share of productivity ran in measures to highlight the public value of the institution funded by the taxpayer, the directors, and other persons in charge, the Bauhaus developed comprehensive strategies to communicate their messages to a variety of target groups such as politicians and economic leaders, intellectuals and other artists, current and prospective students, and the general public. To achieve this goal, the Bauhaus anticipated many instruments of modern public relations and corporate communications, including press releases, staging of events, media publications, community building, lobbying, and the creation of nationwide public presence. Rössler argues that as an organization, the Bauhaus cultivated corporate behavior and, most prominently, a corporate design which unfolded revolutionary power. The basic achievements of new typography (a label coined at the Bauhaus) determine visual communication to this day, while the Bauhaus moved from an institutional organization to a community. Beginning with an overview of the Bauhaus' corporate identity and a close examination of the respective directors' roles for internal and external communication, this book visits exhibitions, events, and the media attention they evoked in newspapers and contemporary periodicals, along with media products designed at the Bauhaus such as magazines, books, and bank notes".. Bauhaus Public relations Bauhaus Public opinion Geschichte 1919-1932 gnd rswk-swf LANGUAGE ARTS & DISCIPLINES / Communication Studies bisacsh BUSINESS & ECONOMICS / Public Relations bisacsh ART / History / Modern (late 19th Century to 1945) bisacsh Geschichte Wirtschaft LANGUAGE ARTS & DISCIPLINES / Communication Studies BUSINESS & ECONOMICS / Public Relations ART / History / Modern (late 19th Century to 1945) Presse (DE-588)4047150-0 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Bauhaus (DE-588)4130303-9 gnd rswk-swf Bauhaus (DE-588)4130303-9 s Öffentlichkeitsarbeit (DE-588)4043188-5 s Presse (DE-588)4047150-0 s Geschichte 1919-1932 z DE-604 Routledge research in public relations 4 (DE-604)BV040983060 4 SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027514806&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Rössler, Patrick 1964- The Bauhaus and public relations communication in a permanent state of crisis Routledge research in public relations Bauhaus Public relations Bauhaus Public opinion LANGUAGE ARTS & DISCIPLINES / Communication Studies bisacsh BUSINESS & ECONOMICS / Public Relations bisacsh ART / History / Modern (late 19th Century to 1945) bisacsh Geschichte Wirtschaft LANGUAGE ARTS & DISCIPLINES / Communication Studies BUSINESS & ECONOMICS / Public Relations ART / History / Modern (late 19th Century to 1945) Presse (DE-588)4047150-0 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Bauhaus (DE-588)4130303-9 gnd |
| subject_GND | (DE-588)4047150-0 (DE-588)4043188-5 (DE-588)4130303-9 |
| title | The Bauhaus and public relations communication in a permanent state of crisis |
| title_auth | The Bauhaus and public relations communication in a permanent state of crisis |
| title_exact_search | The Bauhaus and public relations communication in a permanent state of crisis |
| title_full | The Bauhaus and public relations communication in a permanent state of crisis Patrick Rössler |
| title_fullStr | The Bauhaus and public relations communication in a permanent state of crisis Patrick Rössler |
| title_full_unstemmed | The Bauhaus and public relations communication in a permanent state of crisis Patrick Rössler |
| title_short | The Bauhaus and public relations |
| title_sort | the bauhaus and public relations communication in a permanent state of crisis |
| title_sub | communication in a permanent state of crisis |
| topic | Bauhaus Public relations Bauhaus Public opinion LANGUAGE ARTS & DISCIPLINES / Communication Studies bisacsh BUSINESS & ECONOMICS / Public Relations bisacsh ART / History / Modern (late 19th Century to 1945) bisacsh Geschichte Wirtschaft LANGUAGE ARTS & DISCIPLINES / Communication Studies BUSINESS & ECONOMICS / Public Relations ART / History / Modern (late 19th Century to 1945) Presse (DE-588)4047150-0 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Bauhaus (DE-588)4130303-9 gnd |
| topic_facet | Bauhaus Public relations Bauhaus Public opinion LANGUAGE ARTS & DISCIPLINES / Communication Studies BUSINESS & ECONOMICS / Public Relations ART / History / Modern (late 19th Century to 1945) Geschichte Wirtschaft Presse Öffentlichkeitsarbeit Bauhaus |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027514806&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV040983060 |
| work_keys_str_mv | AT rosslerpatrick thebauhausandpublicrelationscommunicationinapermanentstateofcrisis |