The digital marketer: ten new skills you must learn to stay relevant and customer-centric
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, NJ
Wiley
2014
|
| Subjects: | |
| Online Access: | Inhaltstext Inhaltsverzeichnis |
| Physical Description: | XIII, 354 S. graph. Darst. 250 mm x 150 mm |
| ISBN: | 1118760832 9781118760833 |
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MARC
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Record in the Search Index
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Contents
Acknowledgments Vii
Foreword George F. Colony
Introduction xiü
1 The 10 Essential Skills Every Marketer Needs 1
2 How Organizations Are Adapting to the
Customer-Centric Era 47
3 Build a Successful Marketing Career (Hint:
Standing Still Is Extraordinarily Risky) 67
4 Design Valuable Customer Experiences 95
5 Find Actionable Insight in Big Data and Marketing
Analytics 126
6 Employ Entrepreneurial Thinking for Discernment
and Agility 157
7 Create a Content Experience Strategy That
Delivers 177
8 Engage Customers via Social Communities 213
9 Maximize Marketing Impact with Converged
Media 241
10 Drive Sales with Marketing Automation 266
v
11 Craft Worthwhile Loyalty and Digital Couponing
Programs 283
12 Ignite Customer-Centricity Everywhere 299
Notes 317
Index 345
vi
Contents |
| any_adam_object | 1 |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV042067040 |
| illustrated | Illustrated |
| indexdate | 2024-08-03T01:46:53Z |
| institution | BVB |
| isbn | 1118760832 9781118760833 |
| language | English |
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| physical | XIII, 354 S. graph. Darst. 250 mm x 150 mm |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
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| spelling | Weber, Larry 1955- Verfasser (DE-588)1015232388 aut The digital marketer ten new skills you must learn to stay relevant and customer-centric Larry Weber ; Lisa Leslie Henderson Hoboken, NJ Wiley 2014 XIII, 354 S. graph. Darst. 250 mm x 150 mm txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Wirtschaft Marketing (DE-588)4037589-4 s DE-604 Henderson, Lisa Leslie Verfasser aut Erscheint auch als Online-Ausgabe 978-1-118-76081-9 Erscheint auch als Online-Ausgabe 978-1-118-76097-0 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=4645345&prov=M&dok_var=1&dok_ext=htm Inhaltstext Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027507791&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Weber, Larry 1955- Henderson, Lisa Leslie The digital marketer ten new skills you must learn to stay relevant and customer-centric Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | The digital marketer ten new skills you must learn to stay relevant and customer-centric |
| title_auth | The digital marketer ten new skills you must learn to stay relevant and customer-centric |
| title_exact_search | The digital marketer ten new skills you must learn to stay relevant and customer-centric |
| title_full | The digital marketer ten new skills you must learn to stay relevant and customer-centric Larry Weber ; Lisa Leslie Henderson |
| title_fullStr | The digital marketer ten new skills you must learn to stay relevant and customer-centric Larry Weber ; Lisa Leslie Henderson |
| title_full_unstemmed | The digital marketer ten new skills you must learn to stay relevant and customer-centric Larry Weber ; Lisa Leslie Henderson |
| title_short | The digital marketer |
| title_sort | the digital marketer ten new skills you must learn to stay relevant and customer centric |
| title_sub | ten new skills you must learn to stay relevant and customer-centric |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
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