Holdings: A Concise Guide to Market Research

A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics

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Bibliographic Details
Main Authors:	Sarstedt, Marko 1979- (Author), Mooi, Erik A. (Author)
Format:	Electronic eBook
Language:	English
Published:	Berlin [u.a.] Springer 2014
Edition:	2. ed.
Series:	Springer Texts in Business and Economics
Subjects:	Statistik Wirtschaft Economics Economics > Statistics Industrial management Marketing Marktforschung SPSS
Online Access:	BFB01 BTU01 FHA01 FHI01 FHM01 FHN01 FHR01 FKE01 FNU01 FRO01 FWS01 FWS02 HWR01 UBG01 UBM01 UBT01 UBY01 UPA01 Volltext Inhaltsverzeichnis Abstract
Physical Description:	1 Online-Ressource (XXII, 347 p. 119 illus)
ISBN:	9783642539657
DOI:	10.1007/978-3-642-53965-7

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adam_text	A CONCISE GUIDE TO MARKET RESEARCH / SARSTEDT, MARKO : 2014 TABLE OF CONTENTS / INHALTSVERZEICHNIS PREFACE 1 INTRODUCTION TO MARKET RESEARCH 2 THE MARKET RESEARCH PROCESS 3 DATA 4 GETTING DATA 5 DESCRIPTIVE STATISTICS 6 HYPOTHESIS TESTING & ANOVA 7 REGRESSION ANALYSIS 8 FACTOR ANALYSIS 9 CLUSTER ANALYSIS INDEX DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. A CONCISE GUIDE TO MARKET RESEARCH / SARSTEDT, MARKO : 2014 ABSTRACT / INHALTSTEXT THIS ACCESSIBLE, PRACTICE-ORIENTED, AND COMPACT TEXT PROVIDES A HANDS-ON INTRODUCTION TO MARKET RESEARCH. USING THE MARKET RESEARCH PROCESS AS A FRAMEWORK, IT EXPLAINS HOW TO COLLECT AND DESCRIBE DATA AND PRESENTS THE MOST IMPORTANT AND FREQUENTLY USED QUANTITATIVE ANALYSIS TECHNIQUES, SUCH AS ANOVA, REGRESSION ANALYSIS, FACTOR ANALYSIS, AND CLUSTER ANALYSIS. THE BOOK DESCRIBES THE THEORETICAL CHOICES A MARKET RESEARCHER HAS TO MAKE WITH REGARD TO EACH TECHNIQUE, DISCUSSES HOW THESE ARE CONVERTED INTO ACTIONS IN IBM SPSS VERSION 22, AND HOW TO INTERPRET THE OUTPUT. EACH CHAPTER CONCLUDES WITH A CASE STUDY THAT ILLUSTRATES THE PROCESS USING REAL-WORLD DATA. A COMPREHENSIVE WEB APPENDIX INCLUDES ADDITIONAL ANALYSIS TECHNIQUES, DATASETS, VIDEO FILES, AND CASE STUDIES. TAGS IN THE TEXT ALLOW READERS TO QUICKLY ACCESS WEB CONTENT WITH THEIR MOBILE DEVICE. THE NEW EDITION FEATURES: STRONGER EMPHASIS ON THE GATHERING AND ANALYSIS OF SECONDARY DATA (E.G., INTERNET AND SOCIAL NETWORKING DATA) NEW MATERIAL ON DATA DESCRIPTION (E.G., OUTLIER DETECTION AND MISSING VALUE ANALYSIS) IMPROVED USE OF EDUCATIONAL ELEMENTS SUCH AS LEARNING OBJECTIVES, KEYWORDS, SELF-ASSESSMENT TESTS, CASE STUDIES, AND MUCH MORE STREAMLINED AND SIMPLIFIED COVERAGE OF THE DATA ANALYSIS TECHNIQUES WITH MORE RULES-OF-THUMB USES IBM SPSS VERSION 22 DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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physical	1 Online-Ressource (XXII, 347 p. 119 illus)
psigel	ZDB-2-SBE
publishDate	2014
publishDateSearch	2014
publishDateSort	2014
publisher	Springer
record_format	marc
series2	Springer Texts in Business and Economics
spellingShingle	Sarstedt, Marko 1979- Mooi, Erik A. A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics Statistik Wirtschaft Economics Economics Statistics Industrial management Marketing Marktforschung (DE-588)4037630-8 gnd SPSS (DE-588)4056588-9 gnd Statistik (DE-588)4056995-0 gnd
subject_GND	(DE-588)4037630-8 (DE-588)4056588-9 (DE-588)4056995-0
title	A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics
title_auth	A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics
title_exact_search	A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics
title_full	A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics Marko Sarstedt, Erik Mooi
title_fullStr	A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics Marko Sarstedt, Erik Mooi
title_full_unstemmed	A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics Marko Sarstedt, Erik Mooi
title_short	A Concise Guide to Market Research
title_sort	a concise guide to market research the process data and methods using ibm spss statistics
title_sub	The Process, Data, and Methods Using IBM SPSS Statistics
topic	Statistik Wirtschaft Economics Economics Statistics Industrial management Marketing Marktforschung (DE-588)4037630-8 gnd SPSS (DE-588)4056588-9 gnd Statistik (DE-588)4056995-0 gnd
topic_facet	Statistik Wirtschaft Economics Economics Statistics Industrial management Marketing Marktforschung SPSS
url	https://doi.org/10.1007/978-3-642-53965-7 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027502530&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027502530&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT sarstedtmarko aconciseguidetomarketresearchtheprocessdataandmethodsusingibmspssstatistics AT mooierika aconciseguidetomarketresearchtheprocessdataandmethodsusingibmspssstatistics

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