Basic marketing research:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow
Pearson Education Limited
2014
|
| Edition: | 4. ed., Pearson new internat. ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | II, 670 S. Ill., graph. Darst. |
| ISBN: | 9781292020488 1292020482 |
Staff View
MARC
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| 245 | 1 | 0 | |a Basic marketing research |c Naresh K. Malhotra |
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Record in the Search Index
| _version_ | 1804152486960824320 |
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| adam_text | PEARSON
CUSTOM
LIBRARY
Table of Contents
Appendix: Statistical Tables
Naresh
К
Malhotra
1
.
Introduction to Marketing Research
Naresh
К
Malhotra
2.
Defining the Marketing Research Problem and Developing an Approach
Naresh
К
Malhotra
3.
Research Design
Naresh
К
Malhotra
4.
Exploratory Research Design: Secondary Data
Naresh
К
Malhotra
5.
Exploratory Research Design: Syndicated Sources of Secondary Data
Naresh
К
Malhotra
6.
Exploratory Research Design: Qualitative Research
Naresh
К
Malhotra
7.
Descriptive Research Design: Survey and Observation
Naresh
К
Malhotra
8.
Casual Research Design: Experimentation
Naresh
К
Malhotra
9.
Measurement and Scaling: Fundamentals and Comparative Scaling
Naresh
К
Malhotra
1
0.
Measurement and Scaling:
Noncomparative
Scaling Techniques
Naresh
К
Malhotra
11
.
Questionnaire and Form Design
Naresh
К
Malhotra
1
2.
Sampling: Design and Procedures
Naresh
К
Malhotra
15
47
81
111
141
169
207
243
273
301
329
367
13.
Sampling: Final and Initial Sample-Size Determination
Naresh
К
Malhotra 40i
14.
Fieldwork: Data Collection
Naresh
К
Malhotra
1
5.
Data Preparation and Analysis Strategy
Naresh
К
Malhotra
1
6.
Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation
Naresh
К
Malhotra
481
1
7.
Data Analysis: Hypothesis Testing Related to Differences
Naresh
К
Malhotra
521
1
8.
Data Analysis: Correlation and Regression
Naresh
К
Malhotra
565
1
9.
Report Preparation and Presentation
Naresh
К
Malhotra
605
Case: Hewlett-Packard (HP): Using Marketing Research to Gain a Competitive Edge
Naresh
К
Malhotra
631
Case: Baskin-Robbins: Can It Bask in the Good
Ole
Days?
Naresh
К
Malhotra
637
Case: McDonald s: The World s Number One Fast-Food Company!
Naresh
К
Malhotra
639
Case: Boeing: Taking Flight
Naresh
К
Malhotra
647
Comprehensive Questions for TruEarth Healthy Foods: Market Research for a New Product Introduction
Naresh
К
Malhotra
653
Comprehensive Questions for Metabical: Positioning and Communications Strategy for a New Weight-
Loss Drug
Naresh
К
Malhotra
655
Comprehensive Questions for Saxonville Sausage Company
Naresh
К
Malhotra
657
Index
¿59
|
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| discipline | Wirtschaftswissenschaften |
| edition | 4. ed., Pearson new internat. ed. |
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| id | DE-604.BV042053053 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:11:29Z |
| institution | BVB |
| isbn | 9781292020488 1292020482 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027494102 |
| oclc_num | 891064704 |
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| physical | II, 670 S. Ill., graph. Darst. |
| publishDate | 2014 |
| publishDateSearch | 2014 |
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| publisher | Pearson Education Limited |
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| spelling | Malhotra, Naresh K. Verfasser (DE-588)139970096 aut Basic marketing research Naresh K. Malhotra 4. ed., Pearson new internat. ed. Harlow Pearson Education Limited 2014 II, 670 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marketingforschung (DE-588)4200055-5 s DE-604 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027494102&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Malhotra, Naresh K. Basic marketing research Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4200055-5 |
| title | Basic marketing research |
| title_auth | Basic marketing research |
| title_exact_search | Basic marketing research |
| title_full | Basic marketing research Naresh K. Malhotra |
| title_fullStr | Basic marketing research Naresh K. Malhotra |
| title_full_unstemmed | Basic marketing research Naresh K. Malhotra |
| title_short | Basic marketing research |
| title_sort | basic marketing research |
| topic | Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Marketingforschung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027494102&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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