APA-Zitierstil (7. Ausg.)

Malhotra, N. K. (2014). Basic marketing research (4. ed., Pearson new internat. ed.). Pearson Education Limited.

Chicago-Zitierstil (17. Ausg.)

Malhotra, Naresh K. Basic Marketing Research. 4. ed., Pearson new internat. ed. Harlow: Pearson Education Limited, 2014.

MLA-Zitierstil (9. Ausg.)

Malhotra, Naresh K. Basic Marketing Research. 4. ed., Pearson new internat. ed. Pearson Education Limited, 2014.