Holdings: Storytelling on steroids

Storytelling on steroids: [10 stories that hijacked the Pop Culture conversation]

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Bibliographic Details
Main Author:	Weich, John 1971- (Author)
Format:	Book
Language:	English
Published:	Amsterdam BIS Publ. 2014
Edition:	2. print.
Subjects:	Popkultur Internet Massenmedien
Online Access:	Inhaltsverzeichnis
Physical Description:	176 S. Ill.
ISBN:	9789063693114

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MARC


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Record in the Search Index

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adam_text	STORYTELLING ON STEROIDS JOHN WEICH B/S Contents I З Introduction 05 Part 1 : The storytelling chromosome 19 — Game theory 20 — People are not rational beings 21 — An addiction to immediacy 23 — Continuous partial attention 25 — Keeping it real 27 — 1/f fluctuation 29 — Carrots and the House of Orange 31 — Hardwired to find order 32 — Weapons of mass reaction 33 — The open end 34 — A pandemic of mimicry 36 — The Googleization of everything 38 — A sense of shared purpose 40 — Our hero zero 42 — Finding the Why 43 — "People read what interests them, and sometimes it's an ad" 44 — A complex choreography of interactions 45 — The storytelling chromosome 47 — The magic of metrics 48 — Rebranding the potato 50 — Everyone is a storyteller 51 Part 2: Hijacking the pop culture conversation 53 — The Dark Knight: Why so serious? 55 — Decode Jay-Z 67 — TED Talks 77 — Banksy 85 — New York Times Infographies 93 — The Hire 101 — The worst hotel in the world 1°9 — In Rainbows H? — Tomb Raider 125 — 1,000 hours of staring 135 4 I Contents Part 3: A compendium of storytelling learned 141 — Too many storytelling gurus 14^ — Embrace the culture of omission I44 — Dare failure, or avoid the sure thing 145 — You're in the business of remembering 14° — The cold open is your new BFF I47 — Remember that Shakespeare was a chemist 1 4° — Arm against the second law of thermodynamics 150 — Master the scripted unscripted 151 — Fuel your intuition 152 — It's not always what you say but how you say it 153 — Break the sequence 154 — Platforms tell and movements sell 155 — A perfect story doesn't need to be all perfect 156 — Disruption works some of the time 1 ^ — Find the truth and tell it, or create a myth and sell it ^8 — Leave your envy at the door 159 Notes 160 Credits 171 Index 172 Acknowledgements 176
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isbn	9789063693114
language	English
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physical	176 S. Ill.
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publisher	BIS Publ.
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spelling	Weich, John 1971- Verfasser (DE-588)1055931880 aut Storytelling on steroids [10 stories that hijacked the Pop Culture conversation] John Weich 2. print. Amsterdam BIS Publ. 2014 176 S. Ill. txt rdacontent n rdamedia nc rdacarrier Popkultur (DE-588)4175361-6 gnd rswk-swf Internet (DE-588)4308416-3 gnd rswk-swf Massenmedien (DE-588)4037877-9 gnd rswk-swf Popkultur (DE-588)4175361-6 s Massenmedien (DE-588)4037877-9 s Internet (DE-588)4308416-3 s DE-604 KUBIKAT Anreicherung application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027470321&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Weich, John 1971- Storytelling on steroids [10 stories that hijacked the Pop Culture conversation] Popkultur (DE-588)4175361-6 gnd Internet (DE-588)4308416-3 gnd Massenmedien (DE-588)4037877-9 gnd
subject_GND	(DE-588)4175361-6 (DE-588)4308416-3 (DE-588)4037877-9
title	Storytelling on steroids [10 stories that hijacked the Pop Culture conversation]
title_auth	Storytelling on steroids [10 stories that hijacked the Pop Culture conversation]
title_exact_search	Storytelling on steroids [10 stories that hijacked the Pop Culture conversation]
title_full	Storytelling on steroids [10 stories that hijacked the Pop Culture conversation] John Weich
title_fullStr	Storytelling on steroids [10 stories that hijacked the Pop Culture conversation] John Weich
title_full_unstemmed	Storytelling on steroids [10 stories that hijacked the Pop Culture conversation] John Weich
title_short	Storytelling on steroids
title_sort	storytelling on steroids 10 stories that hijacked the pop culture conversation
title_sub	[10 stories that hijacked the Pop Culture conversation]
topic	Popkultur (DE-588)4175361-6 gnd Internet (DE-588)4308416-3 gnd Massenmedien (DE-588)4037877-9 gnd
topic_facet	Popkultur Internet Massenmedien
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027470321&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Holdings

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