Storytelling on steroids: [10 stories that hijacked the Pop Culture conversation]
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
BIS Publ.
2014
|
| Ausgabe: | 2. print. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 176 S. Ill. |
| ISBN: | 9789063693114 |
Internformat
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Datensatz im Suchindex
| _version_ | 1822581097705242624 |
|---|---|
| adam_text |
STORYTELLING
ON STEROIDS
JOHN
WEICH
B/S
Contents
I
З
Introduction
05
Part
1 :
The storytelling chromosome
19
—
Game theory
20
—
People are not rational beings
21
—
An addiction to immediacy
23
—
Continuous partial attention
25
—
Keeping it real
27
—
1/f fluctuation
29
—
Carrots and the House of Orange
31
—
Hardwired to find order
32
—
Weapons of mass reaction
33
—
The open end
34
—
A pandemic of mimicry
36
—
The Googleization of everything
38
—
A sense of shared purpose
40
—
Our hero zero
42
—
Finding the Why
43
—
"People read what interests them, and sometimes it's an ad"
44
—
A complex choreography of interactions
45
—
The storytelling chromosome
47
—
The magic of metrics
48
—
Rebranding the potato
50
—
Everyone is a storyteller
51
Part
2:
Hijacking the pop culture conversation
53
—
The Dark Knight: Why so serious?
55
—
Decode Jay-Z 67
—
TED Talks 77
—
Banksy 85
—
New York Times
Infographies
93
— The Hire 101
—
The worst hotel in the world 1°9
—
In Rainbows H?
—
Tomb Raider
125
— 1,000
hours of staring 135
4
I Contents
Part
3:
A compendium of storytelling learned 141
—
Too many storytelling gurus 14^
—
Embrace the culture of omission I44
—
Dare failure, or avoid the sure thing 145
—
You're in the business of remembering
14°
—
The cold open is your new BFF I47
—
Remember that Shakespeare was a chemist
1
4°
—
Arm against the second law of thermodynamics
150
—
Master the scripted unscripted
151
—
Fuel your intuition
152
—
It's not always what you say but how you say it
153
—
Break the sequence 154
—
Platforms tell and movements sell
155
—
A perfect story doesn't need to be all perfect
156
—
Disruption works some of the time
1
^
—
Find the truth and tell it, or create a myth and sell it
^8
—
Leave your envy at the door
159
Notes
160
Credits
171
Index
172
Acknowledgements
176 |
| any_adam_object | 1 |
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| bvnumber | BV042028828 |
| classification_rvk | LH 61080 |
| ctrlnum | (OCoLC)889856658 (DE-599)BSZ399904972 |
| discipline | Kunstgeschichte |
| edition | 2. print. |
| format | Book |
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| isbn | 9789063693114 |
| language | English |
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| physical | 176 S. Ill. |
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| spelling | Weich, John 1971- Verfasser (DE-588)1055931880 aut Storytelling on steroids [10 stories that hijacked the Pop Culture conversation] John Weich 2. print. Amsterdam BIS Publ. 2014 176 S. Ill. txt rdacontent n rdamedia nc rdacarrier Popkultur (DE-588)4175361-6 gnd rswk-swf Internet (DE-588)4308416-3 gnd rswk-swf Massenmedien (DE-588)4037877-9 gnd rswk-swf Popkultur (DE-588)4175361-6 s Massenmedien (DE-588)4037877-9 s Internet (DE-588)4308416-3 s DE-604 KUBIKAT Anreicherung application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027470321&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Storytelling on steroids [10 stories that hijacked the Pop Culture conversation] |
| title_auth | Storytelling on steroids [10 stories that hijacked the Pop Culture conversation] |
| title_exact_search | Storytelling on steroids [10 stories that hijacked the Pop Culture conversation] |
| title_full | Storytelling on steroids [10 stories that hijacked the Pop Culture conversation] John Weich |
| title_fullStr | Storytelling on steroids [10 stories that hijacked the Pop Culture conversation] John Weich |
| title_full_unstemmed | Storytelling on steroids [10 stories that hijacked the Pop Culture conversation] John Weich |
| title_short | Storytelling on steroids |
| title_sort | storytelling on steroids 10 stories that hijacked the pop culture conversation |
| title_sub | [10 stories that hijacked the Pop Culture conversation] |
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