Understanding the media:
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Los Angeles ; London ; New Delhi ; Singapore ; Washington DC
Sage
2014
|
| Edition: | Third edition |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | xix, 329 Seiten Illustrationen |
| ISBN: | 9781446248799 9781446248805 |
Staff View
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Record in the Search Index
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| adam_text | CONTENTS Acknowledgements About the Author Foreword, Professor Geogory Philo Key to icons Companion Website x xi xii xvii xviii Introduction: Asking Awkward Questions 1 1 Understanding the Media Introduction Defining the media The media in a social context Asking questions about U2 Asking questions? Which questions? The importance of theory and method Conclusion 11 12 14 16 25 26 27 35 2 Media Histories, Media Power Introduction Media histories Changing media histories: an Irish example A contested field Media and power Power and media content Power and the media industries Power and media audiences Towards a (more) critical media studies Model of media analysis: production, content and reception Conclusion 39 40 41 43 43 47 47 48 49 49 3 Media Globalization Introduction What is globalization? The latest brand of colonialism? Theories of globalization Media globalization Conclusion 50 52 55 56 57 59 65 70 86
CONTENTS 4 Media Ownership: Concentration, Conglomeration and Regulation Introduction Why should we be bothered about media ownership? Media ownership Conglomeration, concentration and content Vertical and horizontal integration The political economy perspective ‘Follow the money Jürgen Habermas and the public sphere Media and regulation Models of media regulation So, do we need media regulation? Conclusion 5 Media Professionals and Media Production Introduction Production research Two traditions Theoretical underpinnings of production research Methodological basis Hall’s encoding/decoding model Ethnographic research on media production and media professionals Inside Prime Time by Todd Gitlin Conclusion 89 90 90 92 94 98 102 104 108 113 114 116 117 123 124 124 126 126 129 133 139 141 148 6 Media, Ideology and Discourse Introduction What precisely is meant by the term ideology? Defining ideology Ideology as dominant ideology Discourse and ideology It’s all in the discourse? Conclusion 153 154 156 158 169 173 177 184 7 Media‘Re-presentations’in an Unequal World Introduction Representation/re-presentation and ‘reality’ What is content analysis? Media re-presentations in a divided world: four approaches outlined Media re-presentations of social class Media coverage of the underclass: stories about welfare 189 190 I9I 193 197 202 207
CONTENTS The happy poor: representations in fictional media content Media representations of ethnicity: a discourse analysis approach Media representations of gender and sexuality Conclusion 208 211 214 217 8 Media Audiences and Reception Introduction Themes and tensions: competing theoretical and methodological approaches in audience research Power to the people? Three phases in reception research Reception analysis and the ‘ethnographic turn’ Qualitative audience research: three examples Audiences, fans and participatory cultures Conclusion 221 222 9 New Media, Social Media Introduction: New media and social media ֊ empowering audiences, but who is holding the tiger’s tail? Will the revolution be digitalized? The promise and reality of the internet We are all ‘produsers’ now, are we? Audiences and new media Conclusion 257 224 226 231 236 241 252 258 259 262 266 270 10 Conclusion: Tire How and Wiry of Media Analysis Introduction: This is not a methods chapter ... A step-by-step approach to doing media research How to usefully engage with existing research Doing production, content and reception research Keep on asking awkward questions ... Conclusion: the how, why (and what) of media analysis 273 274 275 279 281 284 285 Glossary Bibliography Index 289 301 323 ix
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| discipline | Allgemeines Soziologie |
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| title | Understanding the media |
| title_auth | Understanding the media |
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| title_full | Understanding the media Eoin Devereux |
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