Integrated marketing communication: creative strategy from idea to implementation
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Lanham [u.a.]
Rowman & Littlefield
2015
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Beschreibung: | Literaturverzeichnis S. 313 - 316 Includes bibliographical references and index |
| Beschreibung: | XII, 323 S. Ill. |
| ISBN: | 9781442221215 9781442221222 |
Internformat
MARC
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|---|---|---|---|
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| 003 | DE-604 | ||
| 005 | 20160603 | ||
| 007 | t | ||
| 008 | 140812s2015 a||| |||| 00||| eng d | ||
| 020 | |a 9781442221215 |c cloth |9 978-1-4422-2121-5 | ||
| 020 | |a 9781442221222 |c pbk |9 978-1-4422-2122-2 | ||
| 035 | |a (OCoLC)889724459 | ||
| 035 | |a (DE-599)BVBBV042021147 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1050 |a DE-573 | ||
| 082 | 0 | |a 658.8/02 | |
| 084 | |a QP 633 |0 (DE-625)141919: |2 rvk | ||
| 100 | 1 | |a Blakeman, Robyn |d 1958- |e Verfasser |0 (DE-588)1014327008 |4 aut | |
| 245 | 1 | 0 | |a Integrated marketing communication |b creative strategy from idea to implementation |c Robyn Blakeman |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Lanham [u.a.] |b Rowman & Littlefield |c 2015 | |
| 300 | |a XII, 323 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Literaturverzeichnis S. 313 - 316 | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 0 | 7 | |a Mediaplanung |0 (DE-588)4038221-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbeplanung |0 (DE-588)4130474-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbeplanung |0 (DE-588)4130474-3 |D s |
| 689 | 0 | 1 | |a Mediaplanung |0 (DE-588)4038221-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-4422-2123-9 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-027462817 | ||
Datensatz im Suchindex
| _version_ | 1804152438818603008 |
|---|---|
| any_adam_object | |
| author | Blakeman, Robyn 1958- |
| author_GND | (DE-588)1014327008 |
| author_facet | Blakeman, Robyn 1958- |
| author_role | aut |
| author_sort | Blakeman, Robyn 1958- |
| author_variant | r b rb |
| building | Verbundindex |
| bvnumber | BV042021147 |
| classification_rvk | QP 633 |
| ctrlnum | (OCoLC)889724459 (DE-599)BVBBV042021147 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV042021147 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:10:43Z |
| institution | BVB |
| isbn | 9781442221215 9781442221222 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027462817 |
| oclc_num | 889724459 |
| open_access_boolean | |
| owner | DE-1050 DE-573 |
| owner_facet | DE-1050 DE-573 |
| physical | XII, 323 S. Ill. |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Rowman & Littlefield |
| record_format | marc |
| spelling | Blakeman, Robyn 1958- Verfasser (DE-588)1014327008 aut Integrated marketing communication creative strategy from idea to implementation Robyn Blakeman 2. ed. Lanham [u.a.] Rowman & Littlefield 2015 XII, 323 S. Ill. txt rdacontent n rdamedia nc rdacarrier Literaturverzeichnis S. 313 - 316 Includes bibliographical references and index Mediaplanung (DE-588)4038221-7 gnd rswk-swf Werbeplanung (DE-588)4130474-3 gnd rswk-swf Werbeplanung (DE-588)4130474-3 s Mediaplanung (DE-588)4038221-7 s DE-604 Erscheint auch als Online-Ausgabe 978-1-4422-2123-9 |
| spellingShingle | Blakeman, Robyn 1958- Integrated marketing communication creative strategy from idea to implementation Mediaplanung (DE-588)4038221-7 gnd Werbeplanung (DE-588)4130474-3 gnd |
| subject_GND | (DE-588)4038221-7 (DE-588)4130474-3 |
| title | Integrated marketing communication creative strategy from idea to implementation |
| title_auth | Integrated marketing communication creative strategy from idea to implementation |
| title_exact_search | Integrated marketing communication creative strategy from idea to implementation |
| title_full | Integrated marketing communication creative strategy from idea to implementation Robyn Blakeman |
| title_fullStr | Integrated marketing communication creative strategy from idea to implementation Robyn Blakeman |
| title_full_unstemmed | Integrated marketing communication creative strategy from idea to implementation Robyn Blakeman |
| title_short | Integrated marketing communication |
| title_sort | integrated marketing communication creative strategy from idea to implementation |
| title_sub | creative strategy from idea to implementation |
| topic | Mediaplanung (DE-588)4038221-7 gnd Werbeplanung (DE-588)4130474-3 gnd |
| topic_facet | Mediaplanung Werbeplanung |
| work_keys_str_mv | AT blakemanrobyn integratedmarketingcommunicationcreativestrategyfromideatoimplementation |