Business marketing management: B2B
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Andover, UK [u.a.]
Cengage Learning EMEA
2014
|
| Edition: | Europe, Middle East and Africa Ed. |
| Subjects: | |
| Item Description: | Sonderausg. der 11. internat. ed., 2013 |
| Physical Description: | XVII, 348 S. Ill., graph. Darst. 25 cm |
| ISBN: | 9781408093719 1408093715 9781473707924 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV042005263 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 140801s2014 ad|| |||| 00||| eng d | ||
| 020 | |a 9781408093719 |9 978-1-4080-9371-9 | ||
| 020 | |a 1408093715 |9 1-4080-9371-5 | ||
| 020 | |a 9781473707924 |c (ebook) |9 978-1-4737-0792-4 | ||
| 035 | |a (OCoLC)879604594 | ||
| 035 | |a (DE-599)BVBBV042005263 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-860 |a DE-523 | ||
| 050 | 0 | |a HF5415.13 | |
| 082 | 0 | |a 658.8/04 | |
| 082 | 0 | |a 658.802 |2 22 | |
| 082 | 0 | |a 658.804 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Hutt, Michael D. |d 1946- |e Verfasser |0 (DE-588)133051730 |4 aut | |
| 245 | 1 | 0 | |a Business marketing management |b B2B |c Michael D. Hutt ; Thomas W. Speh |
| 246 | 1 | 0 | |a Business to Business, B 2 B |
| 250 | |a Europe, Middle East and Africa Ed. | ||
| 264 | 1 | |a Andover, UK [u.a.] |b Cengage Learning EMEA |c 2014 | |
| 300 | |a XVII, 348 S. |b Ill., graph. Darst. |c 25 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Sonderausg. der 11. internat. ed., 2013 | ||
| 650 | 4 | |a Sales & marketing ; Sales & marketing management | |
| 650 | 4 | |a Business & Economics / Sales & Selling / General | |
| 650 | 4 | |a Business & Economics / Marketing / General | |
| 650 | 4 | |a Business & Economics / Sales & Selling / Management | |
| 650 | 4 | |a Business and Management / Sales & marketing | |
| 650 | 4 | |a Industrial marketing |x Management | |
| 650 | 4 | |a Industrial marketing |v Case studies |x Management | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Industriebetrieb |0 (DE-588)4026813-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Business-to-Business-Marketing |0 (DE-588)4631075-7 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | 1 | |a Business-to-Business-Marketing |0 (DE-588)4631075-7 |D s |
| 689 | 0 | 2 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | 1 | |a Industriebetrieb |0 (DE-588)4026813-5 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Speh, Thomas W. |e Sonstige |0 (DE-588)13305179X |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-027447220 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Record in the Search Index
| _version_ | 1804152417804091392 |
|---|---|
| any_adam_object | |
| author | Hutt, Michael D. 1946- |
| author_GND | (DE-588)133051730 (DE-588)13305179X |
| author_facet | Hutt, Michael D. 1946- |
| author_role | aut |
| author_sort | Hutt, Michael D. 1946- |
| author_variant | m d h md mdh |
| building | Verbundindex |
| bvnumber | BV042005263 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)879604594 (DE-599)BVBBV042005263 |
| dewey-full | 658.8/04 658.802 658.804 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/04 658.802 658.804 |
| dewey-search | 658.8/04 658.802 658.804 |
| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Europe, Middle East and Africa Ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02452nam a2200625 c 4500</leader><controlfield tag="001">BV042005263</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">140801s2014 ad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781408093719</subfield><subfield code="9">978-1-4080-9371-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1408093715</subfield><subfield code="9">1-4080-9371-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781473707924</subfield><subfield code="c">(ebook)</subfield><subfield code="9">978-1-4737-0792-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)879604594</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042005263</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-860</subfield><subfield code="a">DE-523</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.13</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/04</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.802</subfield><subfield code="2">22</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.804</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Hutt, Michael D.</subfield><subfield code="d">1946-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)133051730</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Business marketing management</subfield><subfield code="b">B2B</subfield><subfield code="c">Michael D. Hutt ; Thomas W. Speh</subfield></datafield><datafield tag="246" ind1="1" ind2="0"><subfield code="a">Business to Business, B 2 B</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Europe, Middle East and Africa Ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Andover, UK [u.a.]</subfield><subfield code="b">Cengage Learning EMEA</subfield><subfield code="c">2014</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVII, 348 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield><subfield code="c">25 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Sonderausg. der 11. internat. ed., 2013</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Sales & marketing ; Sales & marketing management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business & Economics / Sales & Selling / General</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business & Economics / Marketing / General</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business & Economics / Sales & Selling / Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business and Management / Sales & marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Industrial marketing</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Industrial marketing</subfield><subfield code="v">Case studies</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Industriebetrieb</subfield><subfield code="0">(DE-588)4026813-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Business-to-Business-Marketing</subfield><subfield code="0">(DE-588)4631075-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Business-to-Business-Marketing</subfield><subfield code="0">(DE-588)4631075-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Industriebetrieb</subfield><subfield code="0">(DE-588)4026813-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Speh, Thomas W.</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)13305179X</subfield><subfield code="4">oth</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-027447220</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV042005263 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:10:23Z |
| institution | BVB |
| isbn | 9781408093719 1408093715 9781473707924 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027447220 |
| oclc_num | 879604594 |
| open_access_boolean | |
| owner | DE-860 DE-523 |
| owner_facet | DE-860 DE-523 |
| physical | XVII, 348 S. Ill., graph. Darst. 25 cm |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Cengage Learning EMEA |
| record_format | marc |
| spelling | Hutt, Michael D. 1946- Verfasser (DE-588)133051730 aut Business marketing management B2B Michael D. Hutt ; Thomas W. Speh Business to Business, B 2 B Europe, Middle East and Africa Ed. Andover, UK [u.a.] Cengage Learning EMEA 2014 XVII, 348 S. Ill., graph. Darst. 25 cm txt rdacontent n rdamedia nc rdacarrier Sonderausg. der 11. internat. ed., 2013 Sales & marketing ; Sales & marketing management Business & Economics / Sales & Selling / General Business & Economics / Marketing / General Business & Economics / Sales & Selling / Management Business and Management / Sales & marketing Industrial marketing Management Industrial marketing Case studies Management Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Industriebetrieb (DE-588)4026813-5 gnd rswk-swf Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingmanagement (DE-588)4168907-0 s Business-to-Business-Marketing (DE-588)4631075-7 s Marketing (DE-588)4037589-4 s DE-604 Industriebetrieb (DE-588)4026813-5 s 1\p DE-604 Speh, Thomas W. Sonstige (DE-588)13305179X oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Hutt, Michael D. 1946- Business marketing management B2B Sales & marketing ; Sales & marketing management Business & Economics / Sales & Selling / General Business & Economics / Marketing / General Business & Economics / Sales & Selling / Management Business and Management / Sales & marketing Industrial marketing Management Industrial marketing Case studies Management Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Industriebetrieb (DE-588)4026813-5 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4026813-5 (DE-588)4631075-7 (DE-588)4522595-3 |
| title | Business marketing management B2B |
| title_alt | Business to Business, B 2 B |
| title_auth | Business marketing management B2B |
| title_exact_search | Business marketing management B2B |
| title_full | Business marketing management B2B Michael D. Hutt ; Thomas W. Speh |
| title_fullStr | Business marketing management B2B Michael D. Hutt ; Thomas W. Speh |
| title_full_unstemmed | Business marketing management B2B Michael D. Hutt ; Thomas W. Speh |
| title_short | Business marketing management |
| title_sort | business marketing management b2b |
| title_sub | B2B |
| topic | Sales & marketing ; Sales & marketing management Business & Economics / Sales & Selling / General Business & Economics / Marketing / General Business & Economics / Sales & Selling / Management Business and Management / Sales & marketing Industrial marketing Management Industrial marketing Case studies Management Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Industriebetrieb (DE-588)4026813-5 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| topic_facet | Sales & marketing ; Sales & marketing management Business & Economics / Sales & Selling / General Business & Economics / Marketing / General Business & Economics / Sales & Selling / Management Business and Management / Sales & marketing Industrial marketing Management Industrial marketing Case studies Management Marketing Marketingmanagement Industriebetrieb Business-to-Business-Marketing Fallstudiensammlung |
| work_keys_str_mv | AT huttmichaeld businessmarketingmanagementb2b AT spehthomasw businessmarketingmanagementb2b AT huttmichaeld businesstobusinessb2b AT spehthomasw businesstobusinessb2b |