Luxury, lies and marketing: shattering the illusions of the luxury brand
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Houndmills, Basingstoke, Hampshire
Palgrave Macmillan
[2013]
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| Subjects: | |
| Online Access: | FUBA1 BSB01 |
| Item Description: | Translation of the author's Luxe, mensonges & marketing |
| Physical Description: | 1 Online-Ressource (215 Seiten) Diagramme |
| ISBN: | 9781137264695 |
Staff View
MARC
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| 245 | 1 | 0 | |a Luxury, lies and marketing |b shattering the illusions of the luxury brand |c by Marie-Claude Sicard ; translated by Trevor Cribben Merill |
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Record in the Search Index
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| any_adam_object | |
| author | Sicard, Marie-Claude |
| author2 | Merill, Trevor Cribben |
| author2_role | trl |
| author2_variant | t c m tc tcm |
| author_GND | (DE-588)1028166281 |
| author_facet | Sicard, Marie-Claude Merill, Trevor Cribben |
| author_role | aut |
| author_sort | Sicard, Marie-Claude |
| author_variant | m c s mcs |
| building | Verbundindex |
| bvnumber | BV041983366 |
| collection | ZDB-38-EBR ZDB-4-EBA |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV041983366 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:09:52Z |
| institution | BVB |
| isbn | 9781137264695 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027425766 |
| oclc_num | 867634973 |
| open_access_boolean | |
| owner | DE-12 DE-188 |
| owner_facet | DE-12 DE-188 |
| physical | 1 Online-Ressource (215 Seiten) Diagramme |
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| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | Sicard, Marie-Claude Verfasser (DE-588)1028166281 aut Luxe, mensonges & marketing Luxury, lies and marketing shattering the illusions of the luxury brand by Marie-Claude Sicard ; translated by Trevor Cribben Merill Houndmills, Basingstoke, Hampshire Palgrave Macmillan [2013] © 2013 1 Online-Ressource (215 Seiten) Diagramme txt rdacontent c rdamedia cr rdacarrier Translation of the author's Luxe, mensonges & marketing Gesellschaft Luxuries / Social aspects Luxuries / Trademarks Luxuries / Marketing Soziale Funktion (DE-588)4289518-2 gnd rswk-swf Luxusware (DE-588)4192135-5 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Electronic books Luxusware (DE-588)4192135-5 s Soziale Funktion (DE-588)4289518-2 s Marketingstrategie (DE-588)4120697-6 s DE-604 Merill, Trevor Cribben trl Erscheint auch als Druck-Ausgabe 978-1-137-26468-8 |
| spellingShingle | Sicard, Marie-Claude Luxury, lies and marketing shattering the illusions of the luxury brand Gesellschaft Luxuries / Social aspects Luxuries / Trademarks Luxuries / Marketing Soziale Funktion (DE-588)4289518-2 gnd Luxusware (DE-588)4192135-5 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4289518-2 (DE-588)4192135-5 (DE-588)4120697-6 |
| title | Luxury, lies and marketing shattering the illusions of the luxury brand |
| title_alt | Luxe, mensonges & marketing |
| title_auth | Luxury, lies and marketing shattering the illusions of the luxury brand |
| title_exact_search | Luxury, lies and marketing shattering the illusions of the luxury brand |
| title_full | Luxury, lies and marketing shattering the illusions of the luxury brand by Marie-Claude Sicard ; translated by Trevor Cribben Merill |
| title_fullStr | Luxury, lies and marketing shattering the illusions of the luxury brand by Marie-Claude Sicard ; translated by Trevor Cribben Merill |
| title_full_unstemmed | Luxury, lies and marketing shattering the illusions of the luxury brand by Marie-Claude Sicard ; translated by Trevor Cribben Merill |
| title_short | Luxury, lies and marketing |
| title_sort | luxury lies and marketing shattering the illusions of the luxury brand |
| title_sub | shattering the illusions of the luxury brand |
| topic | Gesellschaft Luxuries / Social aspects Luxuries / Trademarks Luxuries / Marketing Soziale Funktion (DE-588)4289518-2 gnd Luxusware (DE-588)4192135-5 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Gesellschaft Luxuries / Social aspects Luxuries / Trademarks Luxuries / Marketing Soziale Funktion Luxusware Marketingstrategie |
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