Globalization, culture, and branding: how to leverage cultural equity for building iconic brands in the era of globalization
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York City, NY
Palgrave Macmillan
2013
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| Subjects: | |
| Online Access: | BSB01 |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | 1 Online-Ressource (194 S.) |
| ISBN: | 9781137333315 9781137331953 |
Staff View
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Record in the Search Index
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| author | Torelli, Carlos J. |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV041983348 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:09:52Z |
| institution | BVB |
| isbn | 9781137333315 9781137331953 |
| language | English |
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| physical | 1 Online-Ressource (194 S.) |
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| publishDate | 2013 |
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| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | Torelli, Carlos J. Verfasser (DE-588)1047496178 aut Globalization, culture, and branding how to leverage cultural equity for building iconic brands in the era of globalization Carlos J. Torelli New York City, NY Palgrave Macmillan 2013 1 Online-Ressource (194 S.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Branding (Marketing) / Cross-cultural studies Brand name products / Cross-cultural studies Consumers / Cross-cultural studies Consumer behavior / Cross-cultural studies Electronic books |
| spellingShingle | Torelli, Carlos J. Globalization, culture, and branding how to leverage cultural equity for building iconic brands in the era of globalization Branding (Marketing) / Cross-cultural studies Brand name products / Cross-cultural studies Consumers / Cross-cultural studies Consumer behavior / Cross-cultural studies |
| title | Globalization, culture, and branding how to leverage cultural equity for building iconic brands in the era of globalization |
| title_auth | Globalization, culture, and branding how to leverage cultural equity for building iconic brands in the era of globalization |
| title_exact_search | Globalization, culture, and branding how to leverage cultural equity for building iconic brands in the era of globalization |
| title_full | Globalization, culture, and branding how to leverage cultural equity for building iconic brands in the era of globalization Carlos J. Torelli |
| title_fullStr | Globalization, culture, and branding how to leverage cultural equity for building iconic brands in the era of globalization Carlos J. Torelli |
| title_full_unstemmed | Globalization, culture, and branding how to leverage cultural equity for building iconic brands in the era of globalization Carlos J. Torelli |
| title_short | Globalization, culture, and branding |
| title_sort | globalization culture and branding how to leverage cultural equity for building iconic brands in the era of globalization |
| title_sub | how to leverage cultural equity for building iconic brands in the era of globalization |
| topic | Branding (Marketing) / Cross-cultural studies Brand name products / Cross-cultural studies Consumers / Cross-cultural studies Consumer behavior / Cross-cultural studies |
| topic_facet | Branding (Marketing) / Cross-cultural studies Brand name products / Cross-cultural studies Consumers / Cross-cultural studies Consumer behavior / Cross-cultural studies |
| work_keys_str_mv | AT torellicarlosj globalizationcultureandbrandinghowtoleverageculturalequityforbuildingiconicbrandsintheeraofglobalization |