APA (7th ed.) Citation

Torelli, C. J. (2013). Globalization, culture, and branding: How to leverage cultural equity for building iconic brands in the era of globalization. Palgrave Macmillan.

Chicago Style (17th ed.) Citation

Torelli, Carlos J. Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization. New York City, NY: Palgrave Macmillan, 2013.

MLA (9th ed.) Citation

Torelli, Carlos J. Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization. Palgrave Macmillan, 2013.