Cooper, R. G. (1976). Winning the new product game. Industry, Trade and Commerce, Technology Branch.
Chicago-Zitierstil (17. Ausg.)Cooper, Robert G. Winning the New Product Game. Ottawa: Industry, Trade and Commerce, Technology Branch, 1976.
MLA-Zitierstil (9. Ausg.)Cooper, Robert G. Winning the New Product Game. Industry, Trade and Commerce, Technology Branch, 1976.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.