Business-to-business: a global network perspective
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London [u.a.]
Routledge
2014
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XVII, 296 S. graph. Darst. |
| ISBN: | 9780415740876 |
Staff View
MARC
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| 020 | |a 9780415740876 |9 978-0-415-74087-6 | ||
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| 245 | 1 | 0 | |a Business-to-business |b a global network perspective |c Mario Glowik and Sarah Maria Bruhs |
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| 300 | |a XVII, 296 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Industrial marketing | |
| 650 | 4 | |a Business networks | |
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Record in the Search Index
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|---|---|
| adam_text | CONTENTS
List of figures x
List of tables
xiii
Introduction
xv
1
An introduction to business-to-business
1
Dynamics of the global business environment
1
Understanding business-to-business as networks
8
The concept of buswess-to-business relationships
14
Corporate social responsibility and business network
relationships
23
Relationships, portfolios and networks
—
defining the level
of analysis
24
Bibliography
26
2
Characteristics of business-to-business markets
3
1
The business-tO husiness product
3
I
Industrial
buying behaviour
32
Structural aspects
oýhusiness-to-lnmtwss
markets
38
Tim buying
and
selling centre as a part ofghbal integrated
vaine,
chains
42
Chapter case: Supplier relationships of Apple
їж.,
USA
51
Chapter
mse
review
questions
62
BihUogmphy
62
viii Contents
3
Developing business relationships
65
Trust and commitment as antecedents of relationship
development
65
Value in business-to-business relationships
73
Building husiness-to-husiness relationships as a
portfolio strategy
89
Chapter case: IPS Alpha Technology
(¡арап)
—
building relationships
of trust and commitment over time
100
Chapter case review questions
ìli
Bibliography
112
4
Analysing
busíness-to-business
industry networks
120
Positioning in husincss-to-husiness networks
120
Network terms, variables and relationship
interdependenties
122
¿Network properties and strudural characteristics of networks
128
Network cenirality, eigenvector, betweenness and
closeness centrality
135
Clohal business-to-business networks: implications
for the management
136
Chapter case:
Λ
network analysis of the global solar
photovoltaic industry
139
Chapter case review questions
146
Bibliography
146
5
Networks and innovation
152
The innovation process
153
Firm-specific resources and capabilities
160
Capabilities for innovation
165
Cooperatwe innovation in networks
171
Chapter case:Johnson
&
Johnson (USA) and the network-based
accumulation of technological knowledge
187
Chapter case review questions
197
Bibliography
197
6
Networks and international market entry
207
Uncertainty and market entry
207
Contractual arrangements related to foreign market entry
209
Aîarkct
entry through cooperation
215
Market entry through foreign direct investment
221
Chapter case: Network-driven market entry modes of Seiko
Epson Corporation (Japan)
223
Contents ix
Chapter case review questions
233
Bibliography
233
7
Networks, early internationalization and the role of
the entrepreneur
238
Internationalization ana the factor of time
238
The role of the entrepreneur
244
Chapter case: Powertron GmbH (Germany)
—
an early
internationalizing
SME
250
Chapter case review questions
254
Bibliography
254
8
Implementing a relationship perspective
258
Conventional projects
259
Agile project management
264
Six Sigma project management
271
Chapter case: Six Sigma management at Samsung (South Korea)
219
Chapter case review questions
282
Bibliography
282
Index
285
|
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV041964586 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:09:23Z |
| institution | BVB |
| isbn | 9780415740876 |
| language | English |
| lccn | 013047978 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027407363 |
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| owner | DE-2070s DE-355 DE-BY-UBR DE-188 |
| owner_facet | DE-2070s DE-355 DE-BY-UBR DE-188 |
| physical | XVII, 296 S. graph. Darst. |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Routledge |
| record_format | marc |
| spelling | Glowik, Mario Verfasser (DE-588)1071823132 aut Business-to-business a global network perspective Mario Glowik and Sarah Maria Bruhs London [u.a.] Routledge 2014 XVII, 296 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Industrial marketing Business networks Strategisches Management (DE-588)4124261-0 gnd rswk-swf Corporate Network (DE-588)4402944-5 gnd rswk-swf Corporate Network (DE-588)4402944-5 s Strategisches Management (DE-588)4124261-0 s b DE-604 Bruhs, Sarah Maria Verfasser aut Erscheint auch als Online-Ausgabe 978-1-315-81549-7 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027407363&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Glowik, Mario Bruhs, Sarah Maria Business-to-business a global network perspective Industrial marketing Business networks Strategisches Management (DE-588)4124261-0 gnd Corporate Network (DE-588)4402944-5 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4402944-5 |
| title | Business-to-business a global network perspective |
| title_auth | Business-to-business a global network perspective |
| title_exact_search | Business-to-business a global network perspective |
| title_full | Business-to-business a global network perspective Mario Glowik and Sarah Maria Bruhs |
| title_fullStr | Business-to-business a global network perspective Mario Glowik and Sarah Maria Bruhs |
| title_full_unstemmed | Business-to-business a global network perspective Mario Glowik and Sarah Maria Bruhs |
| title_short | Business-to-business |
| title_sort | business to business a global network perspective |
| title_sub | a global network perspective |
| topic | Industrial marketing Business networks Strategisches Management (DE-588)4124261-0 gnd Corporate Network (DE-588)4402944-5 gnd |
| topic_facet | Industrial marketing Business networks Strategisches Management Corporate Network |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027407363&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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