Essays on the effects of promotions:
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis Book |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Enth. außerdem 2 Sonderabdr. aus verschiedenen Zeitschr. |
| Physical Description: | XXVII, 117 S. Ill. |
Staff View
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Record in the Search Index
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| adam_text | CONTENTS
LIST OF TABLES IV
LIST OF FIGURES VI
LIST OF ABBREVIATIONS VII
LIST OF SYMBOLS VIII
1 SYNOPSIS: ESSAYS ON THE
EFFECTS OF PROMOTIONS 1
2 MY VOTE FOR MY MAILMAN : APPEALS TO
RECIPROCITY IN COMMUNICATION
CAMPAIGNS 12
ABSTRACT 14
INTRODUCTION 15
CONCEPTUAL FRAMEWORK 18
METHOD 22
DESIGN 22
MEASURES 23
PROCEDURE 24
PARTICIPANTS 24
RESULTS 25
PARTICIPATION IN THE SWEEPSTAKES 25
IMAGE 29
SUMMARY AND IMPLICATIONS 31
TABLES AND FIGURES 34
REFERENCES 40
HTTP://D-NB.INFO/1044052252
THE EFFECT OF MULTI-ITEM PROMOTIONS
ON REPURCHASING:
WHAT HAPPENS
TO BRAND CHOICE AFTER
THE PROMOTION? 44
ABSTRACT 46
INTRODUCTION 47
PREVIOUS RESEARCH AND EXPECTATIONS 50
STUDY 1: LAB EXPERIMENT 55
DATA 55
MODEL 58
RESULTS 62
EFFECTS OF MIPS AND TPRS ON REFERENCE PRICES 62
EFFECTS OF MIPS AND TPRS ON BRAND CHOICE 63
STUDY 2: FIELD STUDY 65
DATA 65
MODEL 66
RESULTS 70
SIMULATION 72
SUMMAIY AND IMPLICATIONS 74
TABLES AND FIGURES 76
REFERENCES 82
EFFECTS OF COUPONS
ON REPEAT PURCHASE BEHAVIOR 85
ABSTRACT 87
INTRODUCTION 88
LITERATURE REVIEW 91
HYPOTHESES 94
METHOD 96
EXPERIMENTAL DESIGN 97
MEASURES 98
PROCEDURE 98
PARTICIPANTS 99
RESULTS 101
REFERENCE PRICE EFFECT 101
REPEAT PURCHASE BEHAVIOR 102
SIMULATION OF PURCHASE PROBABILITIES 105
SUMMARY AND IMPLICATIONS 106
TABLES AND FIGURES 109
APPENDIX
114
REFERENCES 115
REFERENCES XIII
SUMMARY / ZUSAMMENFASSUNG XXI
LIST OF PUBLICATIONS XXVI
III
|
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| spelling | Horn, Carmen Verfasser (DE-588)1044051957 aut Essays on the effects of promotions vorgelegt von Carmen Horn 2013 XXVII, 117 S. Ill. txt rdacontent n rdamedia nc rdacarrier Enth. außerdem 2 Sonderabdr. aus verschiedenen Zeitschr. Hamburg, Univ., Diss., 2012 Sales-promotion (DE-588)4076968-9 gnd rswk-swf Werbekampagne (DE-588)4134093-0 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Sales-promotion (DE-588)4076968-9 s DE-604 Werbekampagne (DE-588)4134093-0 s DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027401893&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Horn, Carmen Essays on the effects of promotions Sales-promotion (DE-588)4076968-9 gnd Werbekampagne (DE-588)4134093-0 gnd |
| subject_GND | (DE-588)4076968-9 (DE-588)4134093-0 (DE-588)4113937-9 |
| title | Essays on the effects of promotions |
| title_auth | Essays on the effects of promotions |
| title_exact_search | Essays on the effects of promotions |
| title_full | Essays on the effects of promotions vorgelegt von Carmen Horn |
| title_fullStr | Essays on the effects of promotions vorgelegt von Carmen Horn |
| title_full_unstemmed | Essays on the effects of promotions vorgelegt von Carmen Horn |
| title_short | Essays on the effects of promotions |
| title_sort | essays on the effects of promotions |
| topic | Sales-promotion (DE-588)4076968-9 gnd Werbekampagne (DE-588)4134093-0 gnd |
| topic_facet | Sales-promotion Werbekampagne Hochschulschrift |
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