Creating and marketing new products and services:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boca Raton, Fla. u.a.
CRC Press
2014
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XXV, 412 S. Ill., graph. Darst. |
| ISBN: | 9781482203608 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV041950542 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 140702s2014 xxuad|| |||| 00||| eng d | ||
| 010 | |a 013035804 | ||
| 020 | |a 9781482203608 |9 978-1-4822-0360-8 | ||
| 035 | |a (OCoLC)882938532 | ||
| 035 | |a (DE-599)BVBBV041950542 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-1050 | ||
| 050 | 0 | |a HF5415.153 | |
| 082 | 0 | |a 658.5/75 |2 23 | |
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 100 | 1 | |a Garcia, Rosanna |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Creating and marketing new products and services |c Rosanna Garcia |
| 264 | 1 | |a Boca Raton, Fla. u.a. |b CRC Press |c 2014 | |
| 300 | |a XXV, 412 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a New products | |
| 650 | 4 | |a Marketing research | |
| 650 | 4 | |a Product design | |
| 650 | 0 | 7 | |a Produktinnovation |0 (DE-588)4047346-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Produktinnovation |0 (DE-588)4047346-6 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 856 | 4 | 2 | |m LoC Fremddatenuebernahme |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027393516&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-027393516 | ||
Record in the Search Index
| _version_ | 1804152331474829312 |
|---|---|
| adam_text | CREATING AND MARKETING NEW PRODUCTS AND SERVICES
/ GARCIA, ROSANNA.
: 2014
TABLE OF CONTENTS / INHALTSVERZEICHNIS
THE PROACTIVE NEW PRODUCT DEVELOPMENT PROCESS
NEW PRODUCT INNOVATION STRATEGY
OPPORTUNITY IDENTIFICATION AND IDEA GENERATION: THE FUZZY FRONT END
OUT OF THE FUZZY FRONT END INTO THE DESIGN PHASE
THE CONCEPT TEST
PERCEPTUAL MAPS
ESTIMATING SALES POTENTIAL
THE PROACTIVE NEW PRODUCT DEVELOPMENT PROCESS
PRODUCT/MARKET TESTING
LAUNCH AND BEYOND
GLOBAL NEW PRODUCT DEVELOPMENT
SUSTAINABILITY IN INNOVATION
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Garcia, Rosanna |
| author_facet | Garcia, Rosanna |
| author_role | aut |
| author_sort | Garcia, Rosanna |
| author_variant | r g rg |
| building | Verbundindex |
| bvnumber | BV041950542 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.153 |
| callnumber-search | HF5415.153 |
| callnumber-sort | HF 45415.153 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)882938532 (DE-599)BVBBV041950542 |
| dewey-full | 658.5/75 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.5/75 |
| dewey-search | 658.5/75 |
| dewey-sort | 3658.5 275 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01555nam a2200433 c 4500</leader><controlfield tag="001">BV041950542</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">140702s2014 xxuad|| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">013035804</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781482203608</subfield><subfield code="9">978-1-4822-0360-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)882938532</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV041950542</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1050</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.153</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.5/75</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Garcia, Rosanna</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Creating and marketing new products and services</subfield><subfield code="c">Rosanna Garcia</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Boca Raton, Fla. u.a.</subfield><subfield code="b">CRC Press</subfield><subfield code="c">2014</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXV, 412 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">New products</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing research</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Product design</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Produktinnovation</subfield><subfield code="0">(DE-588)4047346-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Produktinnovation</subfield><subfield code="0">(DE-588)4047346-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">LoC Fremddatenuebernahme</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027393516&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-027393516</subfield></datafield></record></collection> |
| id | DE-604.BV041950542 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:09:01Z |
| institution | BVB |
| isbn | 9781482203608 |
| language | English |
| lccn | 013035804 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027393516 |
| oclc_num | 882938532 |
| open_access_boolean | |
| owner | DE-1050 |
| owner_facet | DE-1050 |
| physical | XXV, 412 S. Ill., graph. Darst. |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | CRC Press |
| record_format | marc |
| spelling | Garcia, Rosanna Verfasser aut Creating and marketing new products and services Rosanna Garcia Boca Raton, Fla. u.a. CRC Press 2014 XXV, 412 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index New products Marketing research Product design Produktinnovation (DE-588)4047346-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Produktinnovation (DE-588)4047346-6 s Marketing (DE-588)4037589-4 s DE-604 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027393516&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Garcia, Rosanna Creating and marketing new products and services New products Marketing research Product design Produktinnovation (DE-588)4047346-6 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4047346-6 (DE-588)4037589-4 |
| title | Creating and marketing new products and services |
| title_auth | Creating and marketing new products and services |
| title_exact_search | Creating and marketing new products and services |
| title_full | Creating and marketing new products and services Rosanna Garcia |
| title_fullStr | Creating and marketing new products and services Rosanna Garcia |
| title_full_unstemmed | Creating and marketing new products and services Rosanna Garcia |
| title_short | Creating and marketing new products and services |
| title_sort | creating and marketing new products and services |
| topic | New products Marketing research Product design Produktinnovation (DE-588)4047346-6 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | New products Marketing research Product design Produktinnovation Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027393516&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT garciarosanna creatingandmarketingnewproductsandservices |