Marketing scales handbook: the top 20 multi-item measures used in consumer research
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Fort Worth, Texas
GCBII Productions
[2013]
|
| Subjects: | |
| Physical Description: | viii, 151 Seiten |
Staff View
MARC
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Record in the Search Index
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:08:41Z |
| institution | BVB |
| language | English |
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| physical | viii, 151 Seiten |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | GCBII Productions |
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| spelling | Bruner, Gordon C. 1954- Verfasser (DE-588)138917523 aut Marketing scales handbook the top 20 multi-item measures used in consumer research Gordon C. Bruner II Marketing scales handbook: top 20 Fort Worth, Texas GCBII Productions [2013] © 2013 viii, 151 Seiten txt rdacontent n rdamedia nc rdacarrier Marketingforschung (DE-588)4200055-5 gnd rswk-swf Multidimensionale Skalierung (DE-588)4075090-5 gnd rswk-swf Verbraucherforschung (DE-588)4187567-9 gnd rswk-swf Verbraucherforschung (DE-588)4187567-9 s Marketingforschung (DE-588)4200055-5 s Multidimensionale Skalierung (DE-588)4075090-5 s DE-604 |
| spellingShingle | Bruner, Gordon C. 1954- Marketing scales handbook the top 20 multi-item measures used in consumer research Marketingforschung (DE-588)4200055-5 gnd Multidimensionale Skalierung (DE-588)4075090-5 gnd Verbraucherforschung (DE-588)4187567-9 gnd |
| subject_GND | (DE-588)4200055-5 (DE-588)4075090-5 (DE-588)4187567-9 |
| title | Marketing scales handbook the top 20 multi-item measures used in consumer research |
| title_alt | Marketing scales handbook: top 20 |
| title_auth | Marketing scales handbook the top 20 multi-item measures used in consumer research |
| title_exact_search | Marketing scales handbook the top 20 multi-item measures used in consumer research |
| title_full | Marketing scales handbook the top 20 multi-item measures used in consumer research Gordon C. Bruner II |
| title_fullStr | Marketing scales handbook the top 20 multi-item measures used in consumer research Gordon C. Bruner II |
| title_full_unstemmed | Marketing scales handbook the top 20 multi-item measures used in consumer research Gordon C. Bruner II |
| title_short | Marketing scales handbook |
| title_sort | marketing scales handbook the top 20 multi item measures used in consumer research |
| title_sub | the top 20 multi-item measures used in consumer research |
| topic | Marketingforschung (DE-588)4200055-5 gnd Multidimensionale Skalierung (DE-588)4075090-5 gnd Verbraucherforschung (DE-588)4187567-9 gnd |
| topic_facet | Marketingforschung Multidimensionale Skalierung Verbraucherforschung |
| work_keys_str_mv | AT brunergordonc marketingscaleshandbookthetop20multiitemmeasuresusedinconsumerresearch AT brunergordonc marketingscaleshandbooktop20 |