Customer innovation: customer-centric strategy for enduring growth
"A new set of organisations have discovered a new formula. They combine customer centricity with innovative power. These organisations have created a completely outside-in approach to the market. They are not driven by what they're good at. They start with the market and design their strat...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Kogan Page
2014
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "A new set of organisations have discovered a new formula. They combine customer centricity with innovative power. These organisations have created a completely outside-in approach to the market. They are not driven by what they're good at. They start with the market and design their strategy around it. They replace practices of the past with a new set of capabilities, which enable them to be ahead of the curve in discovering new market opportunities. This enable them to develop new products and services faster than ever before and they hit the bull's eye in the market. Whereas the traditional value chain model regards the market as the end-outcome of the efforts of the organisation, the reversed value chain model starts there. The customer is the starting point and the value chain is the result of understanding customer needs and requirements. Packed with real world examples from a range of leading global companies including Disney, Coca-Cola, LEGO, Eurex, Netflix, KLM, Carglass, Komatsu, Callebaut and more, Marion Debruyne's provides every business with the framework it needs to combine customer focus with innovation to achieve success".. |
| Beschreibung: | Hier auch später erschienene, unveränderte Nachdrucke |
| Beschreibung: | VIII, 253 S. Ill., graph. Darst. |
| ISBN: | 9780749471644 9780749476540 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | CUSTOMER INNOVATION
/ / / DEBRUYNE, MARION.
: : : 2014
TABLE OF CONTENTS / INHALTSVERZEICHNIS
^^ - BUSINESS MODEL INNOVATION: FAD OR FAB?
ENEMY NUMBER 1: THE FEAR OF CANNIBALIZATION
ENEMY NUMBER 2: SELF-SABOTAGE
ABOUT HUNGRY PUPPY DOGS AND FAT CATS
HOW TO ORGANIZE TO ENABLE NEW BUSINESS CREATION
ON PERSISTENCE AND PATIENCE
09 COLLABORATE IN ?EXIBLE ECOSYSTEMS
EXPLORE NEW HORIZONS
THINK IN TERMS OF ECOSYSTEMS
AGILITY VERSUS COMMITMENT
10 THE PLAYBOOK FOR ENDURING CUSTOMER-BASED GROWTH: THREE ESSENTIAL
CAPABILITIES
DIAGNOSE YOUR ORGANIZATION
THE PLAYBOOK
INDEX
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Debruyne, Marion |
| author_facet | Debruyne, Marion |
| author_role | aut |
| author_sort | Debruyne, Marion |
| author_variant | m d md |
| building | Verbundindex |
| bvnumber | BV041932730 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.5 |
| callnumber-search | HF5415.5 |
| callnumber-sort | HF 45415.5 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 320 QP 620 |
| ctrlnum | (OCoLC)915487629 (DE-599)BVBBV041932730 |
| dewey-full | 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 |
| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV041932730 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:08:39Z |
| institution | BVB |
| isbn | 9780749471644 9780749476540 |
| language | English |
| lccn | 014005695 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027375992 |
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| physical | VIII, 253 S. Ill., graph. Darst. |
| publishDate | 2014 |
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| spelling | Debruyne, Marion Verfasser aut Customer innovation customer-centric strategy for enduring growth Marion Debruyne 1. publ. London [u.a.] Kogan Page 2014 VIII, 253 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Hier auch später erschienene, unveränderte Nachdrucke "A new set of organisations have discovered a new formula. They combine customer centricity with innovative power. These organisations have created a completely outside-in approach to the market. They are not driven by what they're good at. They start with the market and design their strategy around it. They replace practices of the past with a new set of capabilities, which enable them to be ahead of the curve in discovering new market opportunities. This enable them to develop new products and services faster than ever before and they hit the bull's eye in the market. Whereas the traditional value chain model regards the market as the end-outcome of the efforts of the organisation, the reversed value chain model starts there. The customer is the starting point and the value chain is the result of understanding customer needs and requirements. Packed with real world examples from a range of leading global companies including Disney, Coca-Cola, LEGO, Eurex, Netflix, KLM, Carglass, Komatsu, Callebaut and more, Marion Debruyne's provides every business with the framework it needs to combine customer focus with innovation to achieve success".. BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Customer Relations bisacsh BUSINESS & ECONOMICS / Strategic Planning bisacsh Wirtschaft Customer relations Customer services Strategic planning BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Customer Relations BUSINESS & ECONOMICS / Strategic Planning Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Kundendienst (DE-588)4135134-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 s Kundendienst (DE-588)4135134-4 s Beziehungsmanagement (DE-588)4326109-7 s DE-604 Erscheint auch als Online-Ausgabe 978-0-7494-7165-1 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027375992&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Debruyne, Marion Customer innovation customer-centric strategy for enduring growth BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Customer Relations bisacsh BUSINESS & ECONOMICS / Strategic Planning bisacsh Wirtschaft Customer relations Customer services Strategic planning BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Customer Relations BUSINESS & ECONOMICS / Strategic Planning Beziehungsmanagement (DE-588)4326109-7 gnd Strategisches Management (DE-588)4124261-0 gnd Kundendienst (DE-588)4135134-4 gnd |
| subject_GND | (DE-588)4326109-7 (DE-588)4124261-0 (DE-588)4135134-4 |
| title | Customer innovation customer-centric strategy for enduring growth |
| title_auth | Customer innovation customer-centric strategy for enduring growth |
| title_exact_search | Customer innovation customer-centric strategy for enduring growth |
| title_full | Customer innovation customer-centric strategy for enduring growth Marion Debruyne |
| title_fullStr | Customer innovation customer-centric strategy for enduring growth Marion Debruyne |
| title_full_unstemmed | Customer innovation customer-centric strategy for enduring growth Marion Debruyne |
| title_short | Customer innovation |
| title_sort | customer innovation customer centric strategy for enduring growth |
| title_sub | customer-centric strategy for enduring growth |
| topic | BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Customer Relations bisacsh BUSINESS & ECONOMICS / Strategic Planning bisacsh Wirtschaft Customer relations Customer services Strategic planning BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Customer Relations BUSINESS & ECONOMICS / Strategic Planning Beziehungsmanagement (DE-588)4326109-7 gnd Strategisches Management (DE-588)4124261-0 gnd Kundendienst (DE-588)4135134-4 gnd |
| topic_facet | BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Customer Relations BUSINESS & ECONOMICS / Strategic Planning Wirtschaft Customer relations Customer services Strategic planning Beziehungsmanagement Strategisches Management Kundendienst |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027375992&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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