The reciprocal effect of brand extensions in the luxury fashion segment: Bachelor thesis, Faculty of Business Administration and Business Informatics, Prof. Waldmann ; [Bachelorarbeit, Fachbereich Betriebswirtschaft, Prof. Waldmann]
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Deggendorf
Hochsch.
2012
|
| Schlagworte: | |
| Beschreibung: | Keine Fernleihe möglich |
| Beschreibung: | 64 Bl. Ill., graph. Darst. 1 CD-ROM (12 cm) |
Internformat
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| author | Küsters, Daniela |
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| spelling | Küsters, Daniela Verfasser aut The reciprocal effect of brand extensions in the luxury fashion segment Bachelor thesis, Faculty of Business Administration and Business Informatics, Prof. Waldmann ; [Bachelorarbeit, Fachbereich Betriebswirtschaft, Prof. Waldmann] Daniela Küsters Deggendorf Hochsch. 2012 64 Bl. Ill., graph. Darst. 1 CD-ROM (12 cm) txt rdacontent n rdamedia nc rdacarrier Keine Fernleihe möglich Modebranche (DE-588)4123782-1 gnd rswk-swf Luxusgut (DE-588)4192138-0 gnd rswk-swf Luxusgütermarkt (DE-588)4192136-7 gnd rswk-swf Markentransfer (DE-588)4214870-4 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Modebranche (DE-588)4123782-1 s Luxusgütermarkt (DE-588)4192136-7 s Markentransfer (DE-588)4214870-4 s DE-604 Luxusgut (DE-588)4192138-0 s |
| spellingShingle | Küsters, Daniela The reciprocal effect of brand extensions in the luxury fashion segment Bachelor thesis, Faculty of Business Administration and Business Informatics, Prof. Waldmann ; [Bachelorarbeit, Fachbereich Betriebswirtschaft, Prof. Waldmann] Modebranche (DE-588)4123782-1 gnd Luxusgut (DE-588)4192138-0 gnd Luxusgütermarkt (DE-588)4192136-7 gnd Markentransfer (DE-588)4214870-4 gnd |
| subject_GND | (DE-588)4123782-1 (DE-588)4192138-0 (DE-588)4192136-7 (DE-588)4214870-4 (DE-588)4113937-9 |
| title | The reciprocal effect of brand extensions in the luxury fashion segment Bachelor thesis, Faculty of Business Administration and Business Informatics, Prof. Waldmann ; [Bachelorarbeit, Fachbereich Betriebswirtschaft, Prof. Waldmann] |
| title_auth | The reciprocal effect of brand extensions in the luxury fashion segment Bachelor thesis, Faculty of Business Administration and Business Informatics, Prof. Waldmann ; [Bachelorarbeit, Fachbereich Betriebswirtschaft, Prof. Waldmann] |
| title_exact_search | The reciprocal effect of brand extensions in the luxury fashion segment Bachelor thesis, Faculty of Business Administration and Business Informatics, Prof. Waldmann ; [Bachelorarbeit, Fachbereich Betriebswirtschaft, Prof. Waldmann] |
| title_full | The reciprocal effect of brand extensions in the luxury fashion segment Bachelor thesis, Faculty of Business Administration and Business Informatics, Prof. Waldmann ; [Bachelorarbeit, Fachbereich Betriebswirtschaft, Prof. Waldmann] Daniela Küsters |
| title_fullStr | The reciprocal effect of brand extensions in the luxury fashion segment Bachelor thesis, Faculty of Business Administration and Business Informatics, Prof. Waldmann ; [Bachelorarbeit, Fachbereich Betriebswirtschaft, Prof. Waldmann] Daniela Küsters |
| title_full_unstemmed | The reciprocal effect of brand extensions in the luxury fashion segment Bachelor thesis, Faculty of Business Administration and Business Informatics, Prof. Waldmann ; [Bachelorarbeit, Fachbereich Betriebswirtschaft, Prof. Waldmann] Daniela Küsters |
| title_short | The reciprocal effect of brand extensions in the luxury fashion segment |
| title_sort | the reciprocal effect of brand extensions in the luxury fashion segment bachelor thesis faculty of business administration and business informatics prof waldmann bachelorarbeit fachbereich betriebswirtschaft prof waldmann |
| title_sub | Bachelor thesis, Faculty of Business Administration and Business Informatics, Prof. Waldmann ; [Bachelorarbeit, Fachbereich Betriebswirtschaft, Prof. Waldmann] |
| topic | Modebranche (DE-588)4123782-1 gnd Luxusgut (DE-588)4192138-0 gnd Luxusgütermarkt (DE-588)4192136-7 gnd Markentransfer (DE-588)4214870-4 gnd |
| topic_facet | Modebranche Luxusgut Luxusgütermarkt Markentransfer Hochschulschrift |
| work_keys_str_mv | AT kustersdaniela thereciprocaleffectofbrandextensionsintheluxuryfashionsegmentbachelorthesisfacultyofbusinessadministrationandbusinessinformaticsprofwaldmannbachelorarbeitfachbereichbetriebswirtschaftprofwaldmann |