Brand new: solving the innovation paradox--how great brands invent and launch new products, services, and business models
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
Wiley
c2011
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes index |
| Beschreibung: | 1 Online-Ressource (xii, 218 p.) |
| ISBN: | 9780470643594 9781283332132 |
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| 100 | 1 | |a Maddock, G. Michael |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Brand new |b solving the innovation paradox--how great brands invent and launch new products, services, and business models |c G. Michael Maddock and Luisa C. Uriarte ; with Javier Flaim and Brett S. Miller |
| 264 | 1 | |a Hoboken, N.J. |b Wiley |c c2011 | |
| 300 | |a 1 Online-Ressource (xii, 218 p.) | ||
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| 500 | |a Includes index | ||
| 650 | 4 | |a Technological innovations | |
| 650 | 4 | |a New products | |
| 650 | 4 | |a Creative ability in business | |
| 700 | 1 | |a Uriarte, Luisa C. |e Sonstige |4 oth | |
| 700 | 1 | |a Flaim, Javier |e Sonstige |4 oth | |
| 700 | 1 | |a Miller, Brett S. |e Sonstige |4 oth | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Maddock, G. Michael |
| author_facet | Maddock, G. Michael |
| author_role | aut |
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| author_variant | g m m gm gmm |
| building | Verbundindex |
| bvnumber | BV041910654 |
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| dewey-full | 658.5/75 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.5/75 |
| dewey-search | 658.5/75 |
| dewey-sort | 3658.5 275 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV041910654 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:08:05Z |
| institution | BVB |
| isbn | 9780470643594 9781283332132 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027354324 |
| oclc_num | 764337556 |
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| physical | 1 Online-Ressource (xii, 218 p.) |
| psigel | ZDB-26-MYL |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Wiley |
| record_format | marc |
| spelling | Maddock, G. Michael Verfasser aut Brand new solving the innovation paradox--how great brands invent and launch new products, services, and business models G. Michael Maddock and Luisa C. Uriarte ; with Javier Flaim and Brett S. Miller Hoboken, N.J. Wiley c2011 1 Online-Ressource (xii, 218 p.) txt rdacontent c rdamedia cr rdacarrier Includes index Technological innovations New products Creative ability in business Uriarte, Luisa C. Sonstige oth Flaim, Javier Sonstige oth Miller, Brett S. Sonstige oth http://lib.myilibrary.com?id=333213 Aggregator Volltext |
| spellingShingle | Maddock, G. Michael Brand new solving the innovation paradox--how great brands invent and launch new products, services, and business models Technological innovations New products Creative ability in business |
| title | Brand new solving the innovation paradox--how great brands invent and launch new products, services, and business models |
| title_auth | Brand new solving the innovation paradox--how great brands invent and launch new products, services, and business models |
| title_exact_search | Brand new solving the innovation paradox--how great brands invent and launch new products, services, and business models |
| title_full | Brand new solving the innovation paradox--how great brands invent and launch new products, services, and business models G. Michael Maddock and Luisa C. Uriarte ; with Javier Flaim and Brett S. Miller |
| title_fullStr | Brand new solving the innovation paradox--how great brands invent and launch new products, services, and business models G. Michael Maddock and Luisa C. Uriarte ; with Javier Flaim and Brett S. Miller |
| title_full_unstemmed | Brand new solving the innovation paradox--how great brands invent and launch new products, services, and business models G. Michael Maddock and Luisa C. Uriarte ; with Javier Flaim and Brett S. Miller |
| title_short | Brand new |
| title_sort | brand new solving the innovation paradox how great brands invent and launch new products services and business models |
| title_sub | solving the innovation paradox--how great brands invent and launch new products, services, and business models |
| topic | Technological innovations New products Creative ability in business |
| topic_facet | Technological innovations New products Creative ability in business |
| url | http://lib.myilibrary.com?id=333213 |
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