Maddock, G. M. (2011). Brand new: Solving the innovation paradox--how great brands invent and launch new products, services, and business models. Wiley.
Chicago-Zitierstil (17. Ausg.)Maddock, G. Michael. Brand New: Solving the Innovation Paradox--how Great Brands Invent and Launch New Products, Services, and Business Models. Hoboken, N.J: Wiley, 2011.
MLA-Zitierstil (9. Ausg.)Maddock, G. Michael. Brand New: Solving the Innovation Paradox--how Great Brands Invent and Launch New Products, Services, and Business Models. Wiley, 2011.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.