APA (7th ed.) Citation

Maddock, G. M. (2011). Brand new: Solving the innovation paradox--how great brands invent and launch new products, services, and business models. Wiley.

Chicago Style (17th ed.) Citation

Maddock, G. Michael. Brand New: Solving the Innovation Paradox--how Great Brands Invent and Launch New Products, Services, and Business Models. Hoboken, N.J: Wiley, 2011.

MLA (9th ed.) Citation

Maddock, G. Michael. Brand New: Solving the Innovation Paradox--how Great Brands Invent and Launch New Products, Services, and Business Models. Wiley, 2011.