Brand rewired: connecting intellectual property, branding, and creativity strategy
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
Wiley
c2010
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (xvi, 224 p.) |
| ISBN: | 9781280757327 |
Internformat
MARC
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| 100 | 1 | |a Chasser, Anne H. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Brand rewired |b connecting intellectual property, branding, and creativity strategy |c Anne H. Chasser, Jennifer C. Wolfe |
| 264 | 1 | |a Hoboken, N.J. |b Wiley |c c2010 | |
| 300 | |a 1 Online-Ressource (xvi, 224 p.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Product management | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Intellectual property | |
| 650 | 4 | |a Strategic planning | |
| 700 | 1 | |a Wolfe, Jennifer C. |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-0-470-57542-0 |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Chasser, Anne H. |
| author_facet | Chasser, Anne H. |
| author_role | aut |
| author_sort | Chasser, Anne H. |
| author_variant | a h c ah ahc |
| building | Verbundindex |
| bvnumber | BV041908693 |
| collection | ZDB-26-MYL |
| ctrlnum | (OCoLC)817089659 (DE-599)BVBBV041908693 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV041908693 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:08:02Z |
| institution | BVB |
| isbn | 9781280757327 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027352362 |
| oclc_num | 817089659 |
| open_access_boolean | |
| physical | 1 Online-Ressource (xvi, 224 p.) |
| psigel | ZDB-26-MYL |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Wiley |
| record_format | marc |
| spelling | Chasser, Anne H. Verfasser aut Brand rewired connecting intellectual property, branding, and creativity strategy Anne H. Chasser, Jennifer C. Wolfe Hoboken, N.J. Wiley c2010 1 Online-Ressource (xvi, 224 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Product management Branding (Marketing) Intellectual property Strategic planning Wolfe, Jennifer C. Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-57542-0 Erscheint auch als Druck-Ausgabe, Hardcover 0-470-57542-5 http://lib.myilibrary.com?id=367797 Aggregator Volltext |
| spellingShingle | Chasser, Anne H. Brand rewired connecting intellectual property, branding, and creativity strategy Product management Branding (Marketing) Intellectual property Strategic planning |
| title | Brand rewired connecting intellectual property, branding, and creativity strategy |
| title_auth | Brand rewired connecting intellectual property, branding, and creativity strategy |
| title_exact_search | Brand rewired connecting intellectual property, branding, and creativity strategy |
| title_full | Brand rewired connecting intellectual property, branding, and creativity strategy Anne H. Chasser, Jennifer C. Wolfe |
| title_fullStr | Brand rewired connecting intellectual property, branding, and creativity strategy Anne H. Chasser, Jennifer C. Wolfe |
| title_full_unstemmed | Brand rewired connecting intellectual property, branding, and creativity strategy Anne H. Chasser, Jennifer C. Wolfe |
| title_short | Brand rewired |
| title_sort | brand rewired connecting intellectual property branding and creativity strategy |
| title_sub | connecting intellectual property, branding, and creativity strategy |
| topic | Product management Branding (Marketing) Intellectual property Strategic planning |
| topic_facet | Product management Branding (Marketing) Intellectual property Strategic planning |
| url | http://lib.myilibrary.com?id=367797 |
| work_keys_str_mv | AT chasseranneh brandrewiredconnectingintellectualpropertybrandingandcreativitystrategy AT wolfejenniferc brandrewiredconnectingintellectualpropertybrandingandcreativitystrategy |