Holdings: Professional services marketing

Professional services marketing: how the best firms build premier brands, thriving lead generation engines, and cultures of business development success

Saved in:

Bibliographic Details
Main Author:	Schultz, Mike 1974- (Author)
Format:	Electronic eBook
Language:	English
Published:	Hoboken, New Jersey John Wiley & Sons, Inc. [2013]
Edition:	Second edition
Subjects:	Service industries / Marketing Branding (Marketing) Marketing Markenbekanntheit Dienstleistung
Online Access:	BTW01 Volltext
Item Description:	Includes index
Physical Description:	1 Online-Ressource (xv, 352 S.)
ISBN:	9781299619005

Staff View

MARC


LEADER	00000nmm a2200000zc 4500
001	BV041908053
003	DE-604
005	20220217
007	cr\|uuu---uuuuu
008	140612s2013 \|\|\|\| o\|\|u\| \|\|\|\|\|\|eng d
020			\|a 9781299619005 \|c MyiLibrary \|9 978-1-299-61900-5
035			\|a (OCoLC)830669172
035			\|a (DE-599)BVBBV041908053
040			\|a DE-604 \|b ger \|e aacr
041	0		\|a eng
049			\|a DE-526
082	0		\|a 658.8 \|2 23
084			\|a QP 600 \|0 (DE-625)141905: \|2 rvk
084			\|a QQ 250 \|0 (DE-625)141969: \|2 rvk
100	1		\|a Schultz, Mike \|d 1974- \|e Verfasser \|0 (DE-588)138994730 \|4 aut
245	1	0	\|a Professional services marketing \|b how the best firms build premier brands, thriving lead generation engines, and cultures of business development success \|c Mike Schultz, John Doerr, and Lee W. Frederiksen, PhD.
250			\|a Second edition
264		1	\|a Hoboken, New Jersey \|b John Wiley & Sons, Inc. \|c [2013]
300			\|a 1 Online-Ressource (xv, 352 S.)
336			\|b txt \|2 rdacontent
337			\|b c \|2 rdamedia
338			\|b cr \|2 rdacarrier
500			\|a Includes index
650		4	\|a Service industries / Marketing
650		4	\|a Branding (Marketing)
650		4	\|a Marketing
650	0	7	\|a Marketing \|0 (DE-588)4037589-4 \|2 gnd \|9 rswk-swf
650	0	7	\|a Markenbekanntheit \|0 (DE-588)4329198-3 \|2 gnd \|9 rswk-swf
650	0	7	\|a Dienstleistung \|0 (DE-588)4012178-1 \|2 gnd \|9 rswk-swf
689	0	0	\|a Dienstleistung \|0 (DE-588)4012178-1 \|D s
689	0	1	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	0	2	\|a Markenbekanntheit \|0 (DE-588)4329198-3 \|D s
689	0		\|8 1\p \|5 DE-604
700	1		\|a Doerr, John E. \|e Sonstige \|4 oth
700	1		\|a Frederiksen, Lee W. \|e Sonstige \|0 (DE-588)170072843 \|4 oth
776	0	8	\|i Erscheint auch als \|n Druck-Ausgabe, Hardcover \|z 978-1-118-60434-2
856	4	0	\|u http://lib.myilibrary.com?id=493150 \|x Aggregator \|3 Volltext
912			\|a ZDB-26-MYL
940	1		\|q BTW_PDA_MIL_KAUF
999			\|a oai:aleph.bib-bvb.de:BVB01-027351723
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
966	e		\|u https://ebookcentral.proquest.com/lib/th-wildau/detail.action?docID=1189363 \|l BTW01 \|p ZDB-26-MYL \|q BTW_PDA_MIL_KAUF \|x Aggregator \|3 Volltext

Record in the Search Index

_version_	1804152268186976256
any_adam_object
author	Schultz, Mike 1974-
author_GND	(DE-588)138994730 (DE-588)170072843
author_facet	Schultz, Mike 1974-
author_role	aut
author_sort	Schultz, Mike 1974-
author_variant	m s ms
building	Verbundindex
bvnumber	BV041908053
classification_rvk	QP 600 QQ 250
collection	ZDB-26-MYL
ctrlnum	(OCoLC)830669172 (DE-599)BVBBV041908053
dewey-full	658.8
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8
dewey-search	658.8
dewey-sort	3658.8
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	Second edition
format	Electronic eBook
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02179nmm a2200529zc 4500</leader><controlfield tag="001">BV041908053</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20220217 </controlfield><controlfield tag="007">cr\|uuu---uuuuu</controlfield><controlfield tag="008">140612s2013 \|\|\|\| o\|\|u\| \|\|\|\|\|\|eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781299619005</subfield><subfield code="c">MyiLibrary</subfield><subfield code="9">978-1-299-61900-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)830669172</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV041908053</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-526</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QQ 250</subfield><subfield code="0">(DE-625)141969:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Schultz, Mike</subfield><subfield code="d">1974-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)138994730</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Professional services marketing</subfield><subfield code="b">how the best firms build premier brands, thriving lead generation engines, and cultures of business development success</subfield><subfield code="c">Mike Schultz, John Doerr, and Lee W. Frederiksen, PhD.</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Second edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, New Jersey</subfield><subfield code="b">John Wiley & Sons, Inc.</subfield><subfield code="c">[2013]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xv, 352 S.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Service industries / Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenbekanntheit</subfield><subfield code="0">(DE-588)4329198-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Dienstleistung</subfield><subfield code="0">(DE-588)4012178-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Dienstleistung</subfield><subfield code="0">(DE-588)4012178-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Markenbekanntheit</subfield><subfield code="0">(DE-588)4329198-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Doerr, John E.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Frederiksen, Lee W.</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)170072843</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">978-1-118-60434-2</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://lib.myilibrary.com?id=493150</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-26-MYL</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">BTW_PDA_MIL_KAUF</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-027351723</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/th-wildau/detail.action?docID=1189363</subfield><subfield code="l">BTW01</subfield><subfield code="p">ZDB-26-MYL</subfield><subfield code="q">BTW_PDA_MIL_KAUF</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection>
id	DE-604.BV041908053
illustrated	Not Illustrated
indexdate	2024-07-10T01:08:01Z
institution	BVB
isbn	9781299619005
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-027351723
oclc_num	830669172
open_access_boolean
owner	DE-526
owner_facet	DE-526
physical	1 Online-Ressource (xv, 352 S.)
psigel	ZDB-26-MYL BTW_PDA_MIL_KAUF ZDB-26-MYL BTW_PDA_MIL_KAUF
publishDate	2013
publishDateSearch	2013
publishDateSort	2013
publisher	John Wiley & Sons, Inc.
record_format	marc
spelling	Schultz, Mike 1974- Verfasser (DE-588)138994730 aut Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success Mike Schultz, John Doerr, and Lee W. Frederiksen, PhD. Second edition Hoboken, New Jersey John Wiley & Sons, Inc. [2013] 1 Online-Ressource (xv, 352 S.) txt rdacontent c rdamedia cr rdacarrier Includes index Service industries / Marketing Branding (Marketing) Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Markenbekanntheit (DE-588)4329198-3 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s Markenbekanntheit (DE-588)4329198-3 s 1\p DE-604 Doerr, John E. Sonstige oth Frederiksen, Lee W. Sonstige (DE-588)170072843 oth Erscheint auch als Druck-Ausgabe, Hardcover 978-1-118-60434-2 http://lib.myilibrary.com?id=493150 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Schultz, Mike 1974- Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success Service industries / Marketing Branding (Marketing) Marketing Marketing (DE-588)4037589-4 gnd Markenbekanntheit (DE-588)4329198-3 gnd Dienstleistung (DE-588)4012178-1 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4329198-3 (DE-588)4012178-1
title	Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
title_auth	Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
title_exact_search	Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
title_full	Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success Mike Schultz, John Doerr, and Lee W. Frederiksen, PhD.
title_fullStr	Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success Mike Schultz, John Doerr, and Lee W. Frederiksen, PhD.
title_full_unstemmed	Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success Mike Schultz, John Doerr, and Lee W. Frederiksen, PhD.
title_short	Professional services marketing
title_sort	professional services marketing how the best firms build premier brands thriving lead generation engines and cultures of business development success
title_sub	how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
topic	Service industries / Marketing Branding (Marketing) Marketing Marketing (DE-588)4037589-4 gnd Markenbekanntheit (DE-588)4329198-3 gnd Dienstleistung (DE-588)4012178-1 gnd
topic_facet	Service industries / Marketing Branding (Marketing) Marketing Markenbekanntheit Dienstleistung
url	http://lib.myilibrary.com?id=493150
work_keys_str_mv	AT schultzmike professionalservicesmarketinghowthebestfirmsbuildpremierbrandsthrivingleadgenerationenginesandculturesofbusinessdevelopmentsuccess AT doerrjohne professionalservicesmarketinghowthebestfirmsbuildpremierbrandsthrivingleadgenerationenginesandculturesofbusinessdevelopmentsuccess AT frederiksenleew professionalservicesmarketinghowthebestfirmsbuildpremierbrandsthrivingleadgenerationenginesandculturesofbusinessdevelopmentsuccess

Holdings

There is no print copy available.

Interlibrary loan Place Request Caution: Not in THWS collection! Get full text

MARC

Record in the Search Index

There is no print copy available.

Similar Items